Download - En fuego PowerPoint
Peru in the Textiles WorldEn Fuego
Alicia ArmstrongTerrion SharperKrystal Tronzano
Nicole Ulrich
Introduction
Peru is located around the central portion of South
America and is known as the basket of civilization for all of South America. Peru dates back into antiquity and is a fun and interesting place to explore.
Peru itself is one of the top twenty largest countries in the world and is populated by over 30 million people.
The main source of employment in Peru is of manual labor trades such as mining and fishing. Trade is very important, because the country has a rich collection of natural resources that make it unique in South America.
Bienvenido a Peru
Legal Environment
The legal environment of Peru is based on a civil law
legal system. Peru’s legal system is comprised of many levels of
courts
Legal Environment
Superior Court
Supreme Court
Specialized Courts
Justice of the Peace Courts
Political Environment
The political system of Peru is based on a constitutional
republic system.
The structure closely resembles that of the United States (i.e., the head leader of Peru’s political system is the President Ollanta Humala Tasso )
Succeeding the President are two Vice Presidents: Marisol Espinoza Cruz & Omar Chehade
Cabinet of ministers The President selects a Prime Minister to preside over the
rest of the ministers
Political Environment
Cultural Environment
Peru’s culture developed through the combination of the
indigenous Inca culture and Spanish conquistadors culture. The cultural environment of Peru is inspired by
Language Official languages are Spanish and Quechua
Religion 90% Roman Catholic
Food Peruvian food has 468 different registered typical dishes The national culinary dish is cuy, or roasted guinea pig. It is served
whole, with the head and feet intact. Music
The national instrument charango, which is a type of mandolin, predominate the native Peruvian music.
Cultural Environment
Economical Environment
Developing economy based on the export of
raw natural resources
Peru’s economy would greatly benefit from the reduction of imported goods and the transition into a self-sustainable country.
Economical Environment
Textiles and Apparel
The major fibers produced by Peru are high
quality cotton and Alpaca
The finest cottons in the world, Pima and Tanguis are Peruvian 2 of 5 varieties which are produced there
Peru also produces alpaca as a specialty textile and is the leading provider of 80% of the world production
Textiles and Apparel
The skilled workforce of the Peruvian textile
and apparel industry has led to the production of high quality cotton.
Peru’s workforce has also perfected the “weaving and knitting” process used to make cotton
The cost of producing textiles in Peru is very profitable
Textiles and Apparel
The quality, reliability, and time to market of
Peruvian textiles make them a desired product and an excellent economic resource for Peru.
Textiles and Apparel
The New Face of Denim
Benjamin Bratt, an American actor, comes from a close-knit Peruvian family. He is most famous for his role as “Rey Curtis” on the TV series Law & Order. Benjamin has recently accepted an offer to be the new face of our jean-denim company. This business strategy hopes to increase the demand, sales, and revenue for our company just as he dramatically increased ratings for his hit show.
International Trade Show of Textile, Apparel, Footwear and
Jewelry
PeruModa is the main event of the Peruvian fashion industry
It showcases the best of the Peruvian export supply in apparel, footwear, accessories and jewelry
Here, you will learn about the advantages of the Peruvian fashion industry in terms of quality, design, competitive costs, response-to-client capacity and product development.
PerúModa also promotes the direct contact between the Peruvian export companies and the international buyers from all five continents.
Peru Moda 2012
Peru has a well-blended mix of a skilled workforce
Low cost to production
Well placed port cities, that result in the production of high-quality, low-cost textiles.
The quality, reliability, and time to market of Peruvian textiles make them a desired product and an excellent economic resource for Peru.
Why Peru?
Adios
Select Latin America. (n.d.) Peru: History and Culture.
Retrieved from http://www.selectlatinamerica.co.uk/destinations/peru/history
YNFX. (May 28, 2008) Peru has Latin America`s lowest textile industry. Retrieved from http://www.yarnsandfibers.com/preferredsupplier/news_fullstory.php?id=15448
Peru’s Textile and Apparel Industry. (2008, March). In International Business Wiki. Retrived from http://internationalbusiness.wikia.com/wiki/Peru%27s_Textile_and_Apparel_Industry
References
Glade, William P, and Udel, Jon G. (1968). The
Marketing Concept and Economic Development: Peru. Journal of Inter-American Studies, 10(4), 533-546. Available from JSTOR Website: http://www.jstor.org/stable/165315
Background on Peru. (2010). In The advocates for human rights. Retrieved from http://www.theadvocatesforhumanrights.org/Background_on_Peru.html
References