Download - Enchantment Guy Kawasaki ppt
Presented by :Sarang BanubakdeMBA3 1361
Guy Kawasaki is well know author, investor, speaker from Silicon Valley Author of bestseller “Art of Start” Ex employee of Apple Inc and author of “The Macintosh way”
What is Enchantment???Action that causes a voluntary
change of hearts and minds and therefore actions
Why Enchantment?
Likeability
Step in to their shoesPeople are not binary.Use simple words.Use the active voice.Keep it short.
Achieving Trustwothiness Trust Others Be a “Mensch” Disclose your interests Be knowledgeable Interact !!
How To Prepare? Deep, IntelligentUse Simile, metaphors Stay PositiveRemove the fences Establish goal Create a checklist
LAUNCHING
Tell a story Immerse people Plant many seeds Ask people their plan Reduce number of choices Illustrate salient points
Overcoming Resistance• Inertia and fear of making mistakes• Provide Social proofs• Create perception of Scarcity • Show your magic• Assign a label
Enduring Enchantment
ConformityIdentificationInternalizationInvoke ReciprocityLet it spread
More Techniques……
Push Technique -Presentations
-Emails-Twitter
Pull Technique -Facebook-LinkedIn -Websites, blogs & Youtube
Enchanting Bosses
Enchanting Employees
Never outshine them Always ask for mentoring Drop everything and do what he asks to do
Reward them Never ask to do what you would not doProvide them Mastery, Autonomy, Purpose (MAP)
Resisting Enchantmento Avoid temptations o Look far into futureo Know your limitationso Beware of pseudo data & expertso Track previous decisions
Be Enchanted……..
Thank you!!!!