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Energy Services Ltd. ©2004
LARGE INDUSTRY ENERGY NETWORK (LIEN)
How to Run a Successful Energy Awareness Campaign
3 March 2004
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Energy Services Ltd. ©2004
Agenda
Introduction 09.30-09.45
1. Preparing the Energy Awareness Campaign09.45-11.00
Coffee 11.00-11.15
2. Staff training 11.15-12.30 Lunch 12.30-13.30 3. Campaign Themes 13.30-15.00
Coffee 15.00-15.15 4. Group Discussion - Open Floor 15.15-15.45
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Energy Services Ltd. ©2004
Preparing the Energy Awareness Campaign
• Define the Budget
• “Why, How, Who, When, Where, What”
• Identify the Objectives
• Develop the Approach
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Energy Services Ltd. ©2004
Staff Training
• Energy Champion
• Group Exercises
• Competitions, promotions and Quizzes
• Group Discussions
• Presentations / Case Studies
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Energy Services Ltd. ©2004
Campaign Themes
• Awareness
• Feedback to Staff
• Reward Systems
• Campaign Support
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Energy Services Ltd. ©2004
Session One -Preparing the Energy Awareness Campaign
• Define the Budget
• “Why, How, Who, When, Where, What”
• Identify the Objectives
• Develop the Approach
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Energy Services Ltd. ©2004
Define the Budget
• What is current spend on energy? – show trends and projections
• Drill down as far as practical - by product, by building
• What are the known issues
• Devise a budget based upon realistic payback
• Obtain approval from the top
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Energy Services Ltd. ©2004
Why, How, Who, When, Where, What
• Where are you now ?
• What if you do nothing ?
• Where do you want to go ?
• How will you get there?
• The Action Plan
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Energy Services Ltd. ©2004
Identify the Objectives
• Desired aims that are easy to understand (Simple, Measurable, Achievable, Realistic and Timely)
• Quantify the outcomes
• Set measurable objectives
• Monitor, report and feedback the results
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Energy Services Ltd. ©2004
Develop the Approach
• Get Commitment – from the top and from staff
• Understand the issues
• Plan and organise an effective programme
• Implement the programme
• Control and monitor performance
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Energy Services Ltd. ©2004
Energy Matrix
Level EnergyPolicy
Organising GeneralMotivation
Information TechnicalKnowledge
Investment
4
3
2
1
0
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Energy Services Ltd. ©2004
Energy Matrix
Level EnergyPolicy
Organising GeneralMotivation
Information TechnicalKnowledge
Investment
4
3 X X X
2
1 X X
0 X
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Energy Services Ltd. ©2004
Energy Matrix
Level EnergyPolicy
Organising GeneralMotivation
Information TechnicalKnowledge
Investment
4
3
2
1
0
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Energy Services Ltd. ©2004
Energy Matrix
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Energy Services Ltd. ©2004
Session Two - Staff Training
• Energy Champion
• Group Exercises
• Competitions, Promotions and Quizzes
• Group Discussions
• Presentations / Case Studies
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Energy Services Ltd. ©2004
Energy Champion
• Encourage a Team approach
• Department or building Energy Champion
• Focal points for delivery of the Campaign
• Train the Trainers
• Provide them with the support tools
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Energy Services Ltd. ©2004
Group Exercises
• Reinforce the message of effective energy efficiency
• Sources of information available to the group e.g. internet, case studies, videos
• Provide checklists of sources of information and common areas of inefficiency
• Disseminate objectives, targets and milestones
• Discuss monitoring, reporting and feedback
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Energy Services Ltd. ©2004
Competitions, Promotions and Quizzes
• Competitions between buildings, departments or sites
• Prizes; consider possible share of savings
• Promotion through communication, e.g. newsletters
• Quiz events, including prizes
• Staff and family orientated
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Energy Services Ltd. ©2004
Group Discussions
• How to maintain staff awareness
• Posters and stickers
• The organisations dependence on energy
• The benefits of energy savings to the organisation
• What each individual can do to save energy
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Energy Services Ltd. ©2004
Presentations / Case Studies
• To launch campaign
• Team approach
• Discuss company energy metrics
• Examples of no cost measures
• Provide example case studies
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Energy Services Ltd. ©2004
Session Three - Campaign Themes
• Awareness
• Feedback to Staff
• Reward Systems
• Campaign Support
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Energy Services Ltd. ©2004
Awareness
• Problems owned are problems solved
• Monitoring & Targeting
• Notices in strange places
• Posters to compare
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Energy Services Ltd. ©2004
Feedback to Staff
• Newsletter
• Intranet
• Green notice boards
• Case studies
• Suggestion box
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Energy Services Ltd. ©2004
Reward Systems• Reward individual and group contributions
• Poster competitions for staff and family
• Sharing savings – re-investment back to budget holders
• Social events or purchase something for the good of all staff
• Donations to a charity
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Energy Services Ltd. ©2004
Campaign Support
• Intranet e.g. FAQ
• Helpline
• Technical support
• Case studies