Download - Engagement small
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engagement e
persuasione. Desig
n,
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1,012,643 UX PROFESSIONALS ON LINKEDIN IN DEC 2012
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“Cos’é la User Experience?"
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Inflazione
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Inflazione della UX: 1
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Inflazione della UX: 2
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Engagement
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“Design is applied social sciences”
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flow
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flow
M. Csikszentmihalyi
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Parafrasando JJG: UXD e’ il design di tutti gli aspetti di un sistema in vista dell’interazione con gli utenti, con lo scopo del loro piacere d’uso-
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non coinvolgente?
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UX
action
perception
cogn
itio
n emotion
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Human
action
perception
cogn
itio
n emotion
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UXD = Umanesimo Digitale
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C’é un lato oscuro?
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“Right now, there are lots of people who’ve only been calling themselves a UX designer for a year or two at most. But when you actually unpack their skillset, they’re not really UX designers, they’re just using it as a label. And that is having a negative effect on the perception of user experience.” – -Andy Budd (Clearleft)
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UX Design e film making
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Persuasione
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Influenza ubiquitaria
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Robert B. Cialdini, Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University
Influenza
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Reciprocity
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Commitment and Consistency
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social proof
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Liking
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Authority and trust
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Scarcity
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persuasione, in or out?
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“UX is about making people's life better"
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…non condivideva i nostri stessi obiettivi….
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Dark patterns
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DISCUSSION
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THE END