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Engaging your campaigners with data
Will Brett – Electoral Reform SocietyJohn Robertson – Links Street Digital
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How much is your vote worth• Part of ERS ‘Penny
for your vote’ campaign
• Used publicly available data
• All votes are not created equal!
Some voters in Britain are valued 22 times more than others
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Email to target, sort of• We trick the ‘message’ by
not sending it to anyone.• Uses EN’s constituency
mapping to postcodes with reference data.
• Minimalist form to drive large amount of engagement.
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Reference data• Westminster MP
database.• Add columns for data and
narrative.• Reference data added to
the ‘message’.• Submit button hidden• Link to membership form
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Sharing• Reference data inserted into Tweets and
Facebook posts.• Javascript required when adding reference
data to a URL
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Creating reference dataDownload MP database here
Upload your new spreadsheet here
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Outcomes
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The name game• How many MPs
since 1945 have had the same first name as you?
• Parliament needs to look more like the people it represents.
If you want to be an MP, it helps if you’re called John, David or William.
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The technical bits
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The technical bits 2
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Sharing
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Name Game - Outcomes
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Thank you for listening!