Download - Enroll America
Enroll America
Two-fold Strategy
Our MissionMaximize the number of uninsured Americans who enroll in health coverage made available by the Affordable Care Act
Promoting Enrollment Best Practices
National Enrollment Campaign Using Cutting Edge Engagement Strategies
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Sampling of Partners
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Limited Public Awareness
The majority of uninsured Americans don’t know the health reform law will
help them. 3
Enroll America Research, November 2012
78%
Baseline findings• Almost all (91%) believe health insurance is
necessary or very important.• Cost and affordability are the biggest
barriers.• Financial & health security are the biggest
motivators.• Deep skepticism & confusion among
consumers.
Source: Enroll America, November 2012
All insurance plans will have to cover doctor visits,
hospitalizations, maternity care, emergency room care,
and prescriptions.
You might be able to get financial help to pay for a
health insurance plan.
If you have a pre-existing condition, insurance plans cannot deny you coverage.
All insurance plans will have to show the costs and what is covered in simple language
with no fine print.
Four Key Messages to Reach Most Uninsured
One of these = top message
for 89% of population
Source: Enroll America, November 2012
You are a trusted source of information:
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Know how to talk to constituents about the importance of enrolling in coverage
Be familiar with the application process and potential barriers
Know where to go for help: Navigators and other in-person assistance, hotlines, websites, and ombudsman
Proactively disseminate information through constituent networks: Newsletters, email, social media, in-district events