2 EnSiteUSA: Brand Guidelines EnSiteUSA: Brand Guidelines 3
THE BRAND
“There when you need us with the experience to back you up.”
THE LOGO
THE LOGO MARK
THE BRAND PROMISE
BRAND VOICE
This is the primary EnSiteUSA logo for the parent company, and should be used for the majority of communications.
The logo mark is the symbol of the company, and in certain circumstances can serve as a supplemental to the complete EnSiteUSA logo (usage guidelines detailed on pg. 6).Our brand is more than just our logo.
Much in the same way a person has unique attributes that help define who they are, every brand also has attributes. These qualities not only identify the strength behind the brand, but also help establish a tone for our communications.
When writing on behalf of EnSiteUSA, keep the following concepts in mind as a guide for the tone of voice:
Bold Genuine Innovative Competitive Confident Precise
EnSite QC and EnSite Land are wholly-owned subsidiaries of EnSiteUSA. They have their own logo variations, but aside from the second primary colors – referred to as EnSite QC Orange and EnSite Land Green, respectively – (see page 7 for details), the standards laid out in this guide will apply to the subsidiary brands.
SUBSIDIARY BRANDS
USING THIS GUIDE
Our values should be evident wherever EnSiteUSA is encountered, whether online or via traditional marketing material. If we follow these guidelines consistently, the brand will grow strong enough to attract people, encouraging them to look even more positively on EnSiteUSA and our subsidiary brands.
These guidelines provide everything you need to create professional communication materials that will build the EnSiteUSA brand. To help ensure the continued success of the brand, please use them.
4 EnSiteUSA: Brand Guidelines EnSiteUSA: Brand Guidelines 5
LOGO & USAGE
PRINT DIGITAL
MINIMUM SIZES1” 100px
CLEAR SPACE
To maintain full legibility, never repro-duce the logo at widths smaller than 1 inch wide for print and 100 pixels wide for digital (web, mobile, Powerpoint, tablet or video).
There is no maximum size limit, but use discretion when sizing the logo. It should never be the most dominant element on the page.
Always give the logo room to breath by maintaining an appropriate amount of clear space around it. In this case, “X” represents the width of the “S” in the logotype, and is used as a visual tool to help maintain clearance. More space can of course be added, but never less than X.
X
X
XX
PROPER USE
Logomark Logotype
LOGO
The EnSiteUSA logo includes the logomark combined with the logotype. Through consistent use, we establish a distinct visual identity that is easily recognized and that distinguishes EnSiteUSA in the marketplace.
IMAGERY
COMBINING LOGO WITH
IMAGERY
Imagery selection should evoke a sense of purpose, hard work, and precision. If workers are featured, avoid posed snapshots.
When combining with imagery, the logo should be placed thoughtfully to balance out the composition. A solid or transparent bar of color (see pg. 11) may be used to help provide contrast where needed, so long as it does not compromise the overall visual balance of the photo. When in doubt, give the logo white clear space (see pg. 4).
6 EnSiteUSA: Brand Guidelines EnSiteUSA: Brand Guidelines 7
LOGO & USAGE
DO NOT distort the shape of the logo.
DO NOT resize any part of the logo.
DO NOT rotate or move any part of the logo.
DO NOT change the logo colors.
DO NOT use the logotype on its own without the logomark.
DO NOT place the logo on busy or cluttered backgrounds.
DO NOT use the logomark as a document bullet point.
Construction
Maintenance
Surveying
DO NOT use the logomark as a cartographic icon.
DO NOT use the logo as a word in a sentence.
DO NOT typeset the logo in any other font.
DO NOT add additional type to the logo.
IMPROPER USE
Shown here are common examples of what how a logo can be misused, and therefore harm the brand. While not a comprehensive list, these examples should give you clear idea of what NOT to do.
FINANCE DIVISION
is an industry
EnSiteUSA
PRIMARY USE OF LOGO
PRIMARY USE OF
LOGOMARK
Ideally, the logo should be reproduced in EnSiteUSA Cool Gray (PMS 431 C) and EnSiteUSA Blue (PMS 299 C), or their Uncoated, CMYK or RGB variants when necessary (see pg. 11 for details).
It may also be reproduced in black, or reversed out to white from a dark background. Reproducing the entire logo in solid EnSiteUSA Cool Grey or Blue is discouraged, and 100% black is preferred.
The logomark may be used as an identifying graphic element as shown in the example pictured, and as such can occasionally appear as the dominant element in marketing materials. However, it should never serve as a replacement for the full logo, and should always accompany the full logo in the same area.
The logomark should never be used as a replacement for the full logo.
DO NOT attempt to use low-resolution versions of the logo – often taken directly from websites – for printed matter.
www.ensiteusa.comwww.ensiteusa.com© EnsiteUSA, LLC | All Rights Reserved | Version072014.1
KIMBERLEY BRASWELLVice President – Business Development & Field Inspection
[email protected]�ce (713) 846-6485
Direct (713) 456-7880
Mobile (832) 803-1052
3100 South Gessner, Suite 400
Houston, Texas 77063
Leadership. Accountability. Integrity.
HOUSTONOf�ce (713) 456-7880
3100 South Gessner, Ste 400
Houston, TX 77063
VERSAILLESOf�ce (859) 873-0076
109 Fieldview Drive
Versailles, KY 403833
CHARLESTONOf�ce (304) 757-4575
103 Station Place Way
Hurricane, WV 25526
TULSAOf�ce (918) 307-7600
12101 East 51st Street, Ste 104
Tulsa, OK 74146
DETROITOf�ce (248) 799-9801
25330 Telegraph Rd, Ste 300
South�eld, MI 48033
BAY CITYOf�ce (989) 439-7950
3941 Traxler Court, Ste 300b
Bay City, MI 48706
Leadership. Accountability. Integrity.
EnSiteUSA is a midsize, full-service company providing project management, engineering, design, procurement,
survey, GIS, construction, inspection and land services to companies in the natural gas, CO2, liquids, transmission,
distribution and gathering systems business.
8 EnSiteUSA: Brand Guidelines EnSiteUSA: Brand Guidelines 9
TYPOGRAPHYTungsten | Light | SemiboldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
Trade Gothic BoldABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Garamond | Italic | BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
DISPLAY WEIGHT
HEADLINE WEIGHT
TEXT WEIGHTS
Tungsten is the primary display typeface. This should be reserved for call-outs and brief, bold marketing messaging. As this typeface is also used in the logo, it should only be used sparingly and thoughtfully.
Do not use for passages of text.
Use Trade Gothic Bold for the majority of headlines and important messaging. It has traits similar to Tungsten, and pairs nicely with the Garamond family.
Use Garamond Regular for large bodies of text, to make for easier reading. Highlight key text with Garamond Bold and Italic.
For best results, keep the font size at 10-12 points, with line spacing at 12-16 points (or 120-145% of point size). Use bolding and italics sparingly, and never set more than a single line in ALL CAPS.
Energy Management and Services, Co. is now officially EnSiteUSA
A NEW BEGINNING
EnSiteUSA is a mid-size, full service company providing project management, engineering, design, procurement, survey, GIS, construction management and inspection, and land services to companies in the natural gas, CO2,
liquids transmission, distribution and gathering systems business. EnSiteUSA’s wide range of proven capabilities includes work on pipelines; pro duction and associated facilities, gas distribution systems, metering and regulating facilities, compression and pumping facilities; terminals; rail and truck loading facilities, and gathering and injection systems.
CONTACTEnSiteUSA looks forward to continued success in 2014 and beyond. Contact our Houston office with any questions.
TYPE IN USE Shown here is a simple example of how the fonts work together. Keeping to this general framework will help to ensure brand consistency across all EnSiteUSA communications.
DISPLAY
HEADLINE
TEXT
TEXT
HEADLINE
10 EnSiteUSA: Brand Guidelines EnSiteUSA: Brand Guidelines 11
PANTONE® 432 UCMYK 69/55/46/13RGB 103/108/115HEX #676C73
PANTONE® 2995 UCMYK 89/0/1/0RGB 13/157/219HEX #0D9DDB
COLOR
PRIMARY COLOR TINTS
SUBSIDIARY COLOR TINTS
SECONDARY/ ACCENT COLORS
EnSiteUSA Cool Gray and EnSiteUSA Blue are the primary colors to be used for most communications. These tints should provide for expanded color options.
Do not use tints below a 50% shade.
These tints should provide for expanded color options when referencing or creating communications for the subsidiary brands. As with the primary colors, do not use tints below a 50% shade.
These additional approved colors may be used to compliment the primary EnSiteUSA colors, and thus should be used sparingly. They should never be the dominant color in any communication piece.
CMYK 45/25/16/59RGB 91/103/112HEX #5B6770
100%
100%
100%
100%
75%
75%
75%
75%
50%
50%
50%
50%
CMYK 0/51/100/0RGB 237/139/0HEX #ED8B00
CMYK 33/19/12/44RGB 96/116/126HEX #60747E
CMYK 0/37/75/0RGB 249/120/86HEX #F9AA56
CMYK 22/13/8/30RGB 139/155/164HEX #8B9BA4
CMYK 0/25/50/0RGB 252/196/136HEX #FCC488
CMYK 100/35/3/21RGB 0/98/155HEX #004B6A
CMYK 31/8/6/11RGB 166/167/200HEX #A6BBC8
CMYK 86/8/0/0RGB 0/163/224HEX #00A3E0
CMYK 75/0/71/0RGB 0/191/111HEX #00BF6F
CMYK 64/6/0/0RGB 57/185/235HEX #39B9EB
CMYK 56/0/53/0RGB 113/196/150HEX #71C496
CMYK 43/4/0/0RGB 134/204/240HEX #86CCF0
CMYK 37/0/36/0RGB 159/212/181HEX #9FD4B5
CMYK 97/0/30/0RGB 0/163/173HEX #00A3AD
CMYK 0/9/100/0RGB 255/209/0HEX #FFD100
CMYK 23/32/34/51RGB 131/120/111HEX #83786F
CMYK 8/83/55/5RGB 205/84/91HEX #CD545B
EnSite QC Orange
EnSiteUSA Cool Gray
EnSite Land Green
EnSiteUSA Blue
COLORS The primary corporate colors of EnSiteUSA are Cool Gray (PMS 431) and Blue (PMS 299 C). These colors should be used dominantly and whenever possible to reinforce the brand.
When creating new collateral items, keep in mind that the coated colors ( 431 C ) should be used when printing on paper stocks that have a sheen or glossy coat on them (think magazine covers); conversely, use the uncoated colors ( 432 U ) for flat or matte paper finishes (think stationery or news print).
PANTONE® 431 CCMYK 45/25/16/59RGB 91/103/112HEX #5B6770
PANTONE® 299 CCMYK 86/8/0/0RGB 0/163/224HEX #00A3E0
EnSiteUSA Cool Gray EnSiteUSA Blue
COATED
UNCOATED
PANTONE® 130 UCMYK 0/31/90/0RGB 247/155/46HEX #F79B2E
PANTONE® 144 CCMYK 0/51/100/0RGB 237/139/0HEX #ED8B00
PANTONE® 7480 UCMYK 56/0/55/0RGB 0/194/129HEX #00C281
PANTONE® 7480 CCMYK 75/0/71/0RGB 0/191/111HEX #00BF6F
EnSite QC Orange EnSite Land Green
SUBSIDIARY BRAND
COLORS
Communications for EnSite QC and EnSite Land should follow the same brand standards exactly, merely substituting EnSiteUSA Blue for EnSite QC Orange or EnSite Land Green, respectively.
EnSiteUSA Cool Gray remains consistent across all brands, serving as a unifying element.
12 EnSiteUSA: Brand Guidelines EnSiteUSA: Brand Guidelines 13
www.ensiteusa.comwww.ensiteusa.com© EnsiteUSA, LLC | All Rights Reserved | Version072014.1
KIMBERLEY BRASWELLVice President – Business Development & Field Inspection
[email protected]�ce (713) 846-6485
Direct (713) 456-7880
Mobile (832) 803-1052
3100 South Gessner, Suite 400
Houston, Texas 77063
Leadership. Accountability. Integrity.
HOUSTONOf�ce (713) 456-7880
3100 South Gessner, Ste 400
Houston, TX 77063
VERSAILLESOf�ce (859) 873-0076
109 Fieldview Drive
Versailles, KY 403833
CHARLESTONOf�ce (304) 757-4575
103 Station Place Way
Hurricane, WV 25526
TULSAOf�ce (918) 307-7600
12101 East 51st Street, Ste 104
Tulsa, OK 74146
DETROITOf�ce (248) 799-9801
25330 Telegraph Rd, Ste 300
South�eld, MI 48033
BAY CITYOf�ce (989) 439-7950
3941 Traxler Court, Ste 300b
Bay City, MI 48706
Leadership. Accountability. Integrity.
EnSiteUSA is a midsize, full-service company providing project management, engineering, design, procurement,
survey, GIS, construction, inspection and land services to companies in the natural gas, CO2, liquids, transmission,
distribution and gathering systems business.
COLLATERAL
SALES MATERIAL
STATIONERY
DIGITAL LETTERHEAD
As you can see from this cut sheet (left) and pocket folder (below), the EnSiteUSA brand is effectively communicated through careful use of the design elements outlined in this guide. No attempt should be made to deviate from these guidelines.
Stationery should also conform to brand standards, communicating EnSiteUSA’s brand promise and ideals.
A Microsoft Word version of the official EnSiteUSA letterhead has been prepared for inter-office use for your convenience. Use of the official letterhead is preferred whenever possible.
The header and footer areas of the digital stationery are NOT to be modified with lan-guage denoting a corporate or satellite office.
Project Management, Controls & Planning Services
www.ensiteusa.com© EnSiteUSA, LLC | All Rights Reserved | Version072014.1
Planning & Studies
EnSiteUSA o�ers planning and feasibility studies for every stage of a client’s project. Drawing on decades of engineering, design and operating knowledge and experience, we help our clients develop their ideas and identify new opportunities for business.
Our planning and studycapabilities:
Feasibility Studies
Capital Cost Estimates
Operational Cost Estimates
Conceptual Design
Flow Analysis
GPS System Inventories
Facility Audits and Evaluations
Management Support
Tari� and Hydraulic Studies
Permitting Studies
•
•
•
•
•
•
•
•
•
•
Project Management
Our experienced leadership and wide range of services allows us to meet and exceed client requirements for project deliverables, scheduled deadlines and budgets. EnSiteUSA manages all phases of a project, including conceptual planning, design, construction and placement of the facility in service.
Our project managementcapabilities:
Project De�nition and Work
Scope Development
Project Execution Planning
Safety Management
Scheduling
Budget Development and Cost
Control
Quality Management and
Assurance
Contract Administration
Construction Management
Document Control
•
•
•
•
•
•
•
•
•
Project Controls
Project controls are an integral part of EnSiteUSA’s project management services. Our project control functions include budget preparation for the entire scope of a given project, planning for the required verses available resources, and regular reporting of project progress in relation to the project plan.
Our project controlcapabilities:
Project Scheduling and Planning
Budget and Cost Control
Construction Data Collection
Construction Progress Tracking
Project Status Reports
Resource Planning
Contract Cost Tracking
Contractor Schedule Tracking
Change Orders
Close Out Documentation
•
•
•
•
•
•
•
•
•
•
Our experienced leadership and wide range of services allows us to meet client requirements for
project deliverables, schedules and budgets.
Of�ce (713) 854-9648 | 3100 South Gessner, Suite 400, Houston, Texas 77063
www.ensiteusa.com
Of�ce (713) 854-96483100 South Gessner, Suite 400Houston, Texas 77063
www.ensiteusa.com
TM
www.ensiteusa.com
KIMBERLEY BRASWELLVice President – Business Development & Field Inspection
[email protected]�ce (713) 846-6485
Direct (713) 456-7880
Mobile (832) 803-1052
3100 South Gessner, Suite 400
Houston, Texas 77063