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Enterprise 2.0Enterprise 2.0- -
More than Enterprise WikisMore than Enterprise Wikisand Corporate Bloggingand Corporate Blogging
Björn NegelmannBjörn Negelmann
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Definition of Enterprise 2.0Definition of Enterprise 2.0
► Term for bringing the Web 2.0 ideas Term for bringing the Web 2.0 ideas into the enterpriseinto the enterprise
► Web 2.0 ideaWeb 2.0 idea User Feedback & Architecture of User Feedback & Architecture of
ParticipationParticipation Harnessing Collective IntelligenceHarnessing Collective Intelligence Flexibility to ChangeFlexibility to Change
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Foundation of Foundation of IT Enabled EnterpriseIT Enabled Enterprise
MarketLink
ConsumerBusiness
Zulieferer (Supply Side)
Kunden (Sell Side)
Customer Service
Sales & Distribution
Information & Selection
Accounting, Financing & Mgmt.
Manufacturing & Production
Engineering & Research
Logistics Distribution Procurement
IntraBusiness
InterBusiness
MarketDriven
MarketPlace
© [n:sight] 2003
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Foundation of Foundation of IT Enabled EnterpriseIT Enabled Enterprise
► Enterprise defines the rules of Enterprise defines the rules of businessbusiness
► Defined business rules defineDefined business rules definefoundation for IT enablementfoundation for IT enablement
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Foundation of Foundation of IT Enabled EnterpriseIT Enabled Enterprise
Backend
InformationManagement
ProcessManagement
IntegrationInfrastructure
Frontend
InformationScreening
InformationFiltering
InformationExchange
InformationSignaling
© [n:sight] 2003
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Characteristics of Characteristics of IT Enabled EnterpriseIT Enabled Enterprise
Best-PracticeBest-Practice► Streamlined for given business rulesStreamlined for given business rules
But Competitive Environment is not But Competitive Environment is not constantconstant
► Efficient in information and processEfficient in information and processmanagement for defined objectsmanagement for defined objects There are more than defined objectsThere are more than defined objects
► Productive for skilled co-workersProductive for skilled co-workers There are more than skilled peopleThere are more than skilled people
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Foundation of Foundation of IT Enabled Enterprise 2.0IT Enabled Enterprise 2.0
MarketLink
ConsumerBusiness
Zulieferer (Supply Side)
Kunden (Sell Side)
Customer Service
Sales & Distribution
Information & Selection
Accounting, Financing & Mgmt.
Manufacturing & Production
Engineering & Research
Logistics Distribution Procurement
IntraBusiness
InterBusiness
MarketDriven
MarketPlace
© [n:sight] 2003
Web 2.0 & Social Softwareas informational and
processual enhancement
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Foundation of Foundation of IT Enabled Enterprise 2.0IT Enabled Enterprise 2.0
MarketLink
ConsumerBusiness
Zulieferer (Supply Side)
Kunden (Sell Side)
Customer Service
Sales & Distribution
Information & Selection
Accounting, Financing & Mgmt.
Manufacturing & Production
Engineering & Research
Logistics Distribution Procurement
IntraBusiness
InterBusiness
MarketDriven
MarketPlace
© [n:sight] 2003
More intelligence and more flexibility
by human participationand service orientation
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Enterprise 2.0 User Enterprise 2.0 User Enhancements:Enhancements:User Experience & Process User Experience & Process EnrichmentEnrichment
Author: Mike WagnerSource: http://photos-b.ak.facebook.com/photos-ak-sf2p/v78/19/107/500351595/n500351595_112693_822.jpg
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Enterprise 2.0 User Enterprise 2.0 User Enhancements:Enhancements:User Experience & Process User Experience & Process EnrichmentEnrichment
Author: Dion HinchcliffeSource: http://hinchcliffe.org/img/web2participation.jpg
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Enterprise 2.0 Enhancements:Enterprise 2.0 Enhancements:Service Orientated FlexibilityService Orientated Flexibility
Author: Mike WagnerSource: http://photos-d.ak.facebook.com/photos-ak-sf2p/v78/19/107/500351595/n500351595_112899_228.jpg
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Enterprise 2.0 Enhancements:Enterprise 2.0 Enhancements:Service Orientated FlexibilityService Orientated Flexibility
Author: Dion HinchcliffeSource: http://photos-a.ak.facebook.com/photos-ak-sf2p/v65/19/107/500351595/n500351595_19484_7349.jpg
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Enterprise 2.0 Enhancements:Enterprise 2.0 Enhancements:Service Orientated FlexibilityService Orientated Flexibility
Author: Dion HinchcliffeSource: http://www.slideshare.net/Web20.it/leveraging-the-web-20-movement-dion-hinchliffe
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First ConclusionFirst Conclusion
► Enterprise 2.0 is …Enterprise 2.0 is …
more than using Web 2.0 principles more than using Web 2.0 principles forforonline marketingonline marketing
and more than just Enterprise Wikiand more than just Enterprise Wikiand Corporate Bloggingand Corporate Blogging
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Enterprise 2.0 is more … on Enterprise 2.0 is more … on ECMECM► Enterprise Content Management 2.0:Enterprise Content Management 2.0:
ECM 1.0: Top-Down Organized ECM 1.0: Top-Down Organized Unstructured InformationUnstructured Information►ECM 1.0 (EIP, DMS, CMS, KMS)ECM 1.0 (EIP, DMS, CMS, KMS)
ECM 2.0: Enhancement With SLATESECM 2.0: Enhancement With SLATES►CMS 2.0 (Wiki, Blogs)CMS 2.0 (Wiki, Blogs)►ECM 2.0 (Competence Networks)ECM 2.0 (Competence Networks)
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SLATES: Search, Links, SLATES: Search, Links, Authorship, Tags, Extensions, Authorship, Tags, Extensions, SignalsSignals► SLATES describes the combined use of effective enterprise SLATES describes the combined use of effective enterprise
searchsearch and discovery; and discovery;► Using Using linkslinks to connect information together into a meaningful to connect information together into a meaningful
information ecosystem using the model of the Web;information ecosystem using the model of the Web;► Providing low-barrier social tools for public Providing low-barrier social tools for public authorshipauthorship of of
enterprise content;enterprise content;► TagsTags to let users create emergent organizational structure; to let users create emergent organizational structure;► ExtensionsExtensions to spontaneously provide intelligent content to spontaneously provide intelligent content
suggestions similar to Amazon's recommendation system, suggestions similar to Amazon's recommendation system, and; and;
► SignalsSignals to let users know when enterprise information they to let users know when enterprise information they care about has been published or updated, such as when a care about has been published or updated, such as when a corporate RSS feed of interest changescorporate RSS feed of interest changes
Author: Dion HinchcliffeAuthor: Dion Hinchcliffe
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Enterprise 2.0 is more … on Enterprise 2.0 is more … on BIBI► Business Intelligence 2.0Business Intelligence 2.0
BI 1.0: Top-Down Organized BI 1.0: Top-Down Organized Structured InformationStructured Information
BI 2.0: Enhancements With SLATESBI 2.0: Enhancements With SLATESMark Madson describes it asMark Madson describes it as►Good AccessGood Access►Good DeliveryGood Delivery►Social FeaturesSocial Features
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Enterprise 2.0 is more … on Enterprise 2.0 is more … on BIBI
Appealing User Frontend for Business Intelligence Applications
http://wefeelfine.org
Business Intelligence 2.0
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Enterprise 2.0 is more … on Enterprise 2.0 is more … on CRMCRM► Customer Relationship Management Customer Relationship Management
2.02.0 CRM 1.0: Top-Down OrganizedCRM 1.0: Top-Down Organized
Structured Information and ProcessesStructured Information and Processes CRM 2.0:CRM 2.0:
►SLATES Enhancement on Informational SLATES Enhancement on Informational ConceptConcept
►Convergence of Customer Information & Convergence of Customer Information & Interaction Management with Customer-2-Interaction Management with Customer-2-Customer NetworkCustomer Network
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Enterprise 2.0 is more … on Enterprise 2.0 is more … on CRMCRM
CRM 1.0
CRM 2.0Author: Felipo SelvasSource: http://selvascano.spaces.live.com/blog/cns!D7439E6DC600CAE9!429.entry
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Enterprise 2.0 is more … on Enterprise 2.0 is more … on CRMCRM
GetSatisfaction.com: „People-Powered Customer Service“
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Enterprise 2.0 is more … on Enterprise 2.0 is more … on BPMBPM► Business Process Management 2.0Business Process Management 2.0
BPM 1.0: Top-Down Organized ProcesBPM 1.0: Top-Down Organized ProcesDesign, Management & ControllingDesign, Management & Controlling
BPM 2.0:BPM 2.0:►Integrated methodology towards Integrated methodology towards
Objects & Processes Objects & Processes (see Object Process Methodoloy)(see Object Process Methodoloy)
►Leads towardsLeads towards Process tagging/folksonomyProcess tagging/folksonomy User-created processes/mashupsUser-created processes/mashups Process collaborationProcess collaboration Rich User InferfacesRich User Inferfaces
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Enterprise 2.0 is more … on Enterprise 2.0 is more … on PortalPortal► Enterprise Workspace Portal 2.0Enterprise Workspace Portal 2.0
EI/WP 1.0: To a Number of Defined EI/WP 1.0: To a Number of Defined Ressources Limited Web-WorkspaceRessources Limited Web-Workspace
EI/WP 2.0 = Office 2.0 = Web OSEI/WP 2.0 = Office 2.0 = Web OS►Web as PlatformWeb as Platform►Applications as ServicesApplications as Services
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Enterprise 2.0 is more … on Enterprise 2.0 is more … on PortalPortalEnterprise Web OS: eXo Platform
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Enterprise 2.0 is more … on Enterprise 2.0 is more … on ERPERP► Enterprise Ressource Planning 2.0Enterprise Ressource Planning 2.0
ERP 1.0: Top-Down Organized ProcessesERP 1.0: Top-Down Organized Processes ERP 2.0 – esp. HRM 2.0:ERP 2.0 – esp. HRM 2.0:
►Competence Networks as Tools for HRMCompetence Networks as Tools for HRM
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Second ConclusionSecond Conclusion
► Enterprise 2.0 is an EnhancementEnterprise 2.0 is an Enhancementfor Enterprise Business Applicationsfor Enterprise Business Applications
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Foundation of Foundation of IT Enabled Enterprise 2.0IT Enabled Enterprise 2.0
Backend
InformationManagement
ProcessManagement
IntegrationInfrastructure
Frontend
InformationScreening
InformationFiltering
InformationExchange
InformationSignaling
© [n:sight] 2003
SLATES
SOALightweight & Interoperable
Adaptive
UserExperience Web OS
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Second ConclusionSecond Conclusion
► Enterprise 2.0 is an EnhancementEnterprise 2.0 is an Enhancementfor Enterprise Business Applicationsfor Enterprise Business Applications
► But as IT is only an Enabler – But as IT is only an Enabler – Enterprise 2.0 needs also a RethinkingEnterprise 2.0 needs also a Rethinking
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Enterprise 2.0 is more … CultureEnterprise 2.0 is more … Culture
► Enterprise Management 2.0Enterprise Management 2.0 Enterprise Management 1.0: Enterprise Management 1.0:
►Top-DownTop-Down►Management by ObjectivesManagement by Objectives►Inside-Out ThinkingInside-Out Thinking
Enterprise Management 2.0:Enterprise Management 2.0:►Buttom-UpButtom-Up►Management by RulesManagement by Rules►Outside-In ThinkingOutside-In Thinking
Cultural Change
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Looking for …Looking for …
► Feedback!Feedback!► Best-Practices!Best-Practices!
► Interested People forInterested People forEnterprise 2.0 Enterprise 2.0 ResearchResearch
Mail: [email protected]