Enterprise Gamification Driving Incremental Revenue Growth
- An IHG Case Study
Nirav Shah
Sr. Marketing Director & Corp. Communications
CIGNEX Datamatics
March 13, 2014
Topics
• Introduction to the User eXperience Platform (UXP)
• CIGNEX Datamatics’ UXP
• Enterprise Gamification Driving Incremental Revenue
Growth
• About CIGNEX Datamatics
• Q&A
UXP – User eXperience Platform
An integrated set of technologies integrated into a highly user-centric platform
Portals Today
Portals
Intranet, Extranet
Social Networking
Web and Enterprise Content
Enterprise Search
Business Insights & Analytics
Business Applications
Communities
Content Search
Insights
Complex Apps Sites
Collaboration Platform for the Enterprise and Internet
Why User Experience?
User Experience
User Adoption
Productivity & Collaboration
User Behavior
Delight Your End Users
Brand Reinforcement
Empower Customers, Partners, Employees
Defining User Experience
Users
• Branding • Creative Design • Content • Presentation
Illustrative
• Content Relationship
• Taxonomy • Search • Layout &
Navigation
Informative
• Videos • Comments • Call to Action • Personalization • Customization
Interactive
User eXperience Platform
User Experience Platforms are ‘User/Consumer Driven IT’
Text Text User
eXperience Platform
Portals
Mashups
Content
Collaboration
Context
Analytics
Search
APIs Social
UX Design & Mgmt
RIA
E-Commerce
Mobile
Source: Gartner
Illustrative
Informative
Interactive
User Experience
CIGNEX Datamatics’ UXP
Integrated UXP Solution Strategy
Positioning Strategy
Technology Assessment
Features
Go-to-Market
Solution Evaluation
IT infrastructure
Portal Deployment
Creative Design Content Creation
Transformation Technical Rollout
Graphics and Creative Services
Illustration Services
Full Services & composition
Editorial Services
Abstraction & indexing
Search Solutions
Multimedia & Videos
Mobile Apps
Conversion
eBooks
UXP Portal Deployments
Integration with Enterprise Apps
Device Portability
Ongoing Activities
Intelligence Services
Maintenance
Web Analytics
Big Data Analytics
SEO Content Services
Social Media Marketing
Social Media Intelligence
Portal Maintenance Services
Cataloging and Content Upgrades
Link Analysis
Product Upgrade
Performance Tuning
Load Testing
WS Configuration
Log Files
User Experience – Illustrative, Interactive, Informative
Liferay - Integrated UXP Solution
ERP CRM RIA Framework
Big Data DAM
Learning Management
e-Commerce
.Net Systems
Analytics
SSO
ESB/Web Service/ RESTful/CMIS Integrations
Gamification ECM
Liferay Enabling User eXperience Platform
Illustrative
Informative
Interactive
User Experience
Liferay Portal: UXP Platform
• Use of Open standards, Web services and integration • Flexible Architecture & Lean Platform • Availability of standard tools and messaging architecture • SOA architecture • Connectivity built into core • Business logic built into Application layer and API • Single database with modern data management tools • Support – internal and through partners • Product Roadmap • Very approachable to collaborate on Product roadmap
Big Data Alfresco (ECM) Salesforce (CRM) SAP (ERP) Documentum (ECM) Microsoft Office® JasperSoft Magnolia Terracotta (scalability) Intalio (BPM) Mule (ESB) Pentaho (BI) Gamification Magento(e-commerce) ICE Faces (dynamic UI) OpenX integration Moodle(E-learning) SugarCRM (CRM) SSO for SharePoint
Integration with
Case Study – Meeting Point Portal
Liferay-based UXP with Enterprise Gamification
About IHG
• Headquartered in Denham, UK, the largest hotel company in the world measured by rooms
4600 Hotels
11 Brands
IHG Rewards Club – 74 million
100 Countries
Driver and Strategy
Drive Incremental Revenue Growth through User Adoption, Engagement, Collaboration
Gamification
Hotel Content Management (all hotel info)
IHG Way of Sales
Provides access to all sales
content & tools
Hub for sales team to remain
updated on trends, ask
questions etc.
Foster incentive based reward &
achievement system
Measuring effectiveness &
usage of meeting content
Portal Components
System Applications - Intranet, Sales Apps
Security - Homegrown
Administration – Liferay
SSO– PING
Contextual – Sector Specific Meeting Info
Predictive Search - Solr
Social – Forums, Chat, Comments
Gamification – Bunchball Nitro
Dynamic proposal Generation
Skins inline to the identity of 11 brands
Infrastructure UXP Elements
Stakeholders
Worldwide Sales
Regional Sales
Marketing Team
Brand Team
Rewards Team
Legal Training
Content – Google Translate
What is Gamification?
A series of Design Principles, Processes, Systems used to influence, engage and motivate individual, groups and communities to drive behaviors and effect desired outcome
Gamification Advantages of Gamification
• Collaboration through competition & participation • Visibility - Top Performers, Leaderboards • Insights on content through analytics and reports • Increase in application adoption (ex: registrations, page views, return visits etc.) • Formal and informal learning • Clarity on sales goals, targets and forecasts
Post-Activity on Gamification • Rewards • Spending Points at Store • Achievement and Reputation
Earn Points through Gamification • Visiting site more often • Taking training • Watching Videos • Sharing • Taking Quizzes • Ratings • Comments on Discussions
Enterprise Gamification
For User For Business Owner
Solution Architecture
Web Content
Analytics Integration
Discussion Board
Training Blogs
Testimonial
Chat Room
Collaterals Videos
Integration
Document Library
Liferay CMS
Google Analytics
Business Objects
Analytics
Tomcat Server PeopleDB Hotel Management
System (homegrown)
Gamification Engine
Content Analytics
Gamification
Web Services
Selecting Sectors
Meeting Point – Selecting Sectors
Select Sector
Sector-specific Homepage
Select Levels
Missions
User Points
Sector – Top Players Top Players
Standings
Feeds
Sector - Challenges
Risk and Reward Quizzes
Polls Discussion Challenge
Store
Redeeming Points at Store
User Profile
User Profiles
Trophy Dashboard
Progress Bar
Adoption Graph
Deployment in-process in Asia, Middle East, Africa, Mexico & Canada
Benefits of Gamification Tangible Benefits Intangible Benefits
• Enterprise Level Collaboration
• Improved User Management
• Faster Return on Investment
• Improved Quality and
Timeliness of data
• Reduced Learning Curve
• On average
• 3000 challenges
completed/week
• 70 unique visitors
• 100 actions/user
• Half time spent on site spent
on discussion forums
Increase in Average Bookings - 40 bookings/week
Illustrative Informative Interactive
User Experience
About CIGNEX Datamatics
What We Do Since 2000, delivering Open Source solutions for
the enterprise through adoption and integration
to:
• Address business goals
• Increase business velocity
• Lower the cost of doing business
• Reduce TCO
• Gain competitive advantage
Portal Solutions Content
Solutions
Big Data Analytics Solutions
400+ Implementations
450+ Experts
200+ Integrations
13 Books on Open Source
5000+ Community Contributions
Offices : America | India | UK | Europe | Singapore | Australia
Where We Can Help You
Managed Cloud Services Develop • Deploy • Manage
VAR/Annual Product Subscription Liferay • Alfresco • Cloudera Hadoop • MongoDB
Extended Development Center Center of Excellence
UI • Development • Integration • Customization • Migration • Testing • Training • Support (24*7)
User eXperience Platform
Portals Liferay, Drupal, JBoss,
ZK, HTML5,
MuleSoft
• Intranet • Extranet • EAI • SOA
• Social Collaboration
• Big Data Portal • Mobile Portal • Custom Portal
Enterprise Content Management
Content Alfresco, Drupal,
Magento, Adobe CQ
JBoss, Moodle, Ephesoft,
Liferay
• WCM • DM • RM • CMS • DAM
• e-Commerce • e-Learning • ERP • Imaging Solutions
SERVICES
Making Data Work
Big Data Analytics
Hadoop Ecosystem,
MongoDB, Pentaho,
Talend, Solr, Jaspersoft
• Data Integration
• Information Delivery
• Data Analysis
• Enterprise Search
Enterprise Mobility Strategy • Mobile UX • App Development • MEAP/MDM
Thank You
