Download - Enterprise Thinking Final Presentation
Enterprise ThinkingFinal Presentation
AZFall 2010
David Goldsmith
Alliances
Forms of Alliances
Alliance Type Duration ResourcesAd Hoc Short Term Low Resources
Consortium Long Term Low Resources
Project Joint Venture Short Term Medium Resources
Joint Venture Long Term High Resources
Mergers Long Term High Resources
Acquisitions Long Term High Resources
Form Project Joint Venture Project Joint Venture
Duration 1 Year 1 Year
Risk Low Risk Low Risk
Ally Samsung Citibank
Objectives Increase sales via new channel Increase customer spend
Financials Equal marketing cost sharing Equal marketing cost sharing
Human Resources 1 dedicated resource 1 dedicated resource
Controls Production of marketing materials
Distribution of Products
Distribution of marketing materials
Order Winners
Unique and Distinguishing attributes that prompts consumers to buy from one organization instead
of from its competitors.
• 0% interest for 12 months• Free Home Delivery• Free Installation• Free Gift• Free Accessories• Extended Warranty
Product
CPM ChartActivity Designation Predecessor Time (weeks)
MOU A - 2
Product Development
B A 1
Approval – US C B 1
Approval – Bank D B 1
Designing E C, D 2
Approval – US F E 1
Approval – Bank G E 2
Production H F, G 1
Critical Path
A(2) B(1)
C(1)
D(1)
E(2)
F(1)
G(2)
H(1)
Critical Path
A(2) B(1)
C(1)
D(1)
E(2)
F(1)
G(2)
H(1)
Total 2 + 1 + 1 + 2 + 2 + 1 = 9 weeks
Critical Path
A(2) B(1)
C(1)
D(1)
E(2)
F(1)
G(2)
H(1)
ES=0EF=2
LS=0LF=2
LS=2LF=3
LS=4LF=6
LS=3LF=4
LS=3LF=4
LS=6LF=8
LS=7LF=8
LS=8LF=9
ES=2EF=3
ES=3EF=4
ES=3EF=4
ES=4EF=6
ES=6EF=7
ES=6EF=8
ES=8EF=9
Slack time
Starting a New Business
Challenge: The demand for marketing services is on the decline due
to recession.
Opportunity: Small and medium sized retailers are seeking to
automate their systems thus creating a need for customer loyalty programs.
DESIRED OUTCOME
STRATEGY
STRATEGY OF TACTICS
EXECUTION
TACTICS
Strategizing using CST
- Call Centers- Software
House- SMS Marketing- Retailing- ServicesX
Creating solutions for SME retailers
Being cost efficient than competition
Develop own software using
minimal resources
Fully prepared with solution & service for
clients
Focus on conversion
and on growing retailers
Forecasting Markers
• A tendency in a particular direction.Trends
• Are repetitive activities, characteristics or occurrences.Pattern
• A repeated occurrence that happens over a period of time and usually at regular intervals.
Cycles
Trends in the Market
• Small and Medium retailers opting for automation of their processes
• Acquiring Customer Loyalty capitalizing on the systems in use will be an order winner in the market.
Forecasting Orientation
Retro CurrentForward
Past PastPast
Today TodayToday
Future FutureFuture
- Defensive Orientation
- Strategy & Thinking aimed at the past
- Offer me-too products
- Have outdated equipment & Technologies
- Confused Orientation
- Struggling to maintain focus between present & future
- Offensive Orientation
- Design products, processes & ideas which distances them from the competition
- They are the industry leader who forge the future
Forecasting Orientation
Forward
Past Today Future
Retro CurrentForward
Past PastPast
Today TodayToday
Future FutureFuture
Forecasting Horizon Marker
Past
Today
Future
3 Mo.
Dev.
6 Mo.
SaleCustom.
7 Mo.
19 Mo.
Service.
38 Mo.
Future Outlook using 2
as factor
Forecasted Winnersare Projected winners that we anticipate are needed to edge out competitors and win in the future.
• Proprietry software• Magnetic Stripe Technology • Using already established POS networks • Less expensive customization
Economics of Thinking
PartnersThinking on what
to start and spending time on
research & forecasting
ConsultationMeeting people in IT & Retail sector
to get their feedbacks
DevelopmentMaking our own
software and launching a
prototype for clients
SalesSelling the product by
showing the prototype to
clients
Costs
Time
CustomizingTailoring the
products as per the clients needs
Pentality Model
CompetitorsWhat advancements are they doing and how can they effect our business in the future
GlobalFocusing on the emerging technologies and can they be best utilized by us
ClientsWhat are our clients thinking, how are they planning to expand business and how can we contribute
YOU / USWhere do we see ourselves as an
emerging tech firm
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