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SERVICE SECTORMANAGEMENT
TOPIC: ENTERTAINMENTINDUSTRY
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[Presented by]
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INTRODUCTION
Media And Entertainment is one of the most
booming sectors of the Indian economy.
The industry primarily involves the creation,
aggregation and distribution of content, products
and services, news and information, advertising and
entertainment through various channels and
platforms such as Television, Print, Radio, and Films.
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CATEGORISATION OFTHE SECTOR
The Indian Entertainment & Media industry canbe categorized as follows:
Film Entertainment(18%)
Television(41%)
Music(2%)
Radio(1%)
Print (Primarily Newspapers & Magazines)
(38%)
Live Entertainment 55ENTERTAINMENT
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TOP ENTERTAINMENTCOMPANIES OF INDIA
ZEE TELEVISION
PRITISH NANDY COMMUNICATIONS
CINEVISTAS
SHREE ASHTAVINAYAK CINE VISION LTD
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MOVIES PRODUCED AND
RELEASED
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SOME OF THE FILMS
DISTRIBUTED
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7ps OF CINEMAX
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SURVEY
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Do u like to you see movies?
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How many times in a yeardo u watch movies?
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Primarily from which medium areyou made aware about a new
upcoming movie or a new release?
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c s your avor emovie of 2011?Give your
choice.
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Which type of movies do uprefer? Giver your choice.
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o u e sequa mov es ou think it is desirable to
make a sequel?
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AMUSEMENT PARK
WHAT IS AN AMUSEMENT
PARK????
KEY HIGHLIGHTS OF THE
AMUSEMENT INDUSTRY ININDIA
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ABOUT VARDHAMAN FANTASY
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SERVICE FLOWER
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CORE
INFORMATION
CONSULTATION
ORDER-TAKING
HOSPITALITY
SAFE-KEEPING
EXCEPTIONS
BILLING
PAYMENT
KEY:
Facilitating
elementsEnchancing
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SERVICE FLOWERINFORMATION: Websites, Site map of the park is provided, Outdooradvertisements.CONSULTATION: Grievance team to handle complaints, guides are present atthe park and bouncers to assist people at the boating area.ORDER-TAKING: Orders for organizing events are taken. Eg: Parties, gettogether, family events. Making reservations with respect to the area to hold theevent.
HOSPITALITY:Food and beverages Washroom facility Weather protection Security
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SAFEKEEPING:
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SAFEKEEPING:Safe deposit boxes Parking facility for vehicles Security personnel
EXCEPTIONS:Medical and disability needs Resolving difficulties caused by accidents, service failuresand problems with staff or other customers. Replacing food on the grounds of dissatisfaction. Eg: Soggy
food, Cold food, Under-cooked food. BILLING:Coupon system for food, on the spot payment for rides. PAYMENT:
CASH CREDIT CARD
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THE SEVEN ZONES
1. Texas Cowboy
2. Greek Village
3. Amphitheater/ Roman Colosseum
4. Viva Las Vegas
5. Wonders of the World
6. Lake Venetia Boating Zone
7. Spanish Food Court2525ENTERTAINMENT
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INTERVIEW (VARDHMANFANTASY)
NAME- KARISHMA HALDANKAR
DESIGNATION- SR. MANAGER IN MARKETING AND EVENTSQUESTIONS ASKED:
Q.1)The entry fee of Vardhaman fantasy being Rs.2, on what basis have you decided to set up thisfee amount? With a feasible amount of Rs.2, howdo you manage the whole area?Q.2) Why have you decided Mira-Bhy as a locationfor Vardhaman Fantasy?
Q.3) What is the everyday count of people toVardhaman Fantasy
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Q.4) Are you planning up for any further expansions or setting up a branch ofVardhaman Fantasy elsewhere?
Q.5) What are the services most availed by people from Vardhaman Fantasyi.e games, food or organizing parties
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SURVEYOBJECTIVE-
To identify the popularity of Vardhman fantasy
To learn what are the peoples views about Vardhman fantasy.
SAMPLE SIZE- 30
TARGET GROUP- YOUTH
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Q 1)
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Q.1)
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HAVE YOU VISITED VARDHMAN FANTASY
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Q.2)
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HICH MEDIUM DID YOU BECOME AWARE ABOUT VARDHMA
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Q.3)
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YOU THINK ABOUT THE PRICING STRATEGY OF VARDHMAN
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Q.4)
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INK VARDHMAN FANSTASY IS A GOOD HANGOUT SPOT WH
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Q.5)
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IS THE FOOD QUALITY OFFERED AT VARDHMAN FANT
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Q.6)
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ARE YOU A FREQUENTER TO VARDHMAN FANTASY
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MARKETING MIX OF TAJ
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MARKETING MIX OF TAJMAHAL HOTEL- 7 PS
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Product
Place & time
Promotion
Price
Physical Evidence
Process
People
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SERVICE TRIANGLE OF TAJ:
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SHOPPING MALLS
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INTRODUCTION
HISTORY-
The grand bazar of Istanbul opened in 15thcentury.
Gostiny dvor in St. Petersberg in 17thcentury.
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INORBIT MALL
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7 PS OF MARKETING
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SCAI
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Its a non profit organisation.
It was establish with a vision toencourage development of shoppingsector industry.
Knowledge resource center.
Guiding members.
FUTURE OF SHOPPING
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FUTURE OF SHOPPINGMALLS IN INDIA
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ARTICLE IN ECONOMIC
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ARTICLE IN ECONOMICTIMES
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MARCH O9, 2010.
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SURVEY
How often do you visit shoppingmall?
Why do you visit that mall?
What attracts you to a mall?
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H ft d i it th
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How often do you visit theshopping mall?
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Why do you visit that mall?
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What attracts you to a mall?
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60%
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CONCLUSION
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BIBLIOGRAPHY
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BIBLIOGRAPHYWEBSITES
1. www.indiainbusiness.nic.in2. www.vardhmanfantasy.com3. www.tajhotels.com4. www.ashtavinayakindia.com5. www.pritishnandycom.com6. www.zeetelevision.com. PRIMARY DATA.
An interview with Ms.Karishma Haldanka. SURVEY
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http://www.zeetelevision.com/http://www.indiainbusiness.nic.in/http://www.vardhmanfantasy.com/http://www.tajhotels.com/http://www.ashtavinayakindia.com/http://www.pritishnandycom.com/http://www.zeetelevision.com/http://www.zeetelevision.com/http://www.pritishnandycom.com/http://www.ashtavinayakindia.com/http://www.tajhotels.com/http://www.vardhmanfantasy.com/http://www.indiainbusiness.nic.in/ -
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THANKYOU