Download - Entrepreneurial Strategy
![Page 1: Entrepreneurial Strategy](https://reader036.vdocument.in/reader036/viewer/2022062310/568161b0550346895dd1726a/html5/thumbnails/1.jpg)
Entrepreneurial Strategy
Generating & Exploiting New Entries
![Page 2: Entrepreneurial Strategy](https://reader036.vdocument.in/reader036/viewer/2022062310/568161b0550346895dd1726a/html5/thumbnails/2.jpg)
New Entry
1. Offering a New product to new or established market
2. Offering an established product to a new market
3. Creating a new organization (whether the product or the market is new or not)
![Page 3: Entrepreneurial Strategy](https://reader036.vdocument.in/reader036/viewer/2022062310/568161b0550346895dd1726a/html5/thumbnails/3.jpg)
Resource - Source of Competitive Advantage
• Creating a resource bundle that is:– valuable,– rare and– inimitable.
• Market Knowledge• Technological knowledge
![Page 4: Entrepreneurial Strategy](https://reader036.vdocument.in/reader036/viewer/2022062310/568161b0550346895dd1726a/html5/thumbnails/4.jpg)
Entry Strategy for New entry Exploitation
• First Movers develop a cost advantage• First movers face less competitive rivalry• First movers can secure important channels• First movers are better positioned to satisfy
customers.• First movers gain expertise through participation.
![Page 5: Entrepreneurial Strategy](https://reader036.vdocument.in/reader036/viewer/2022062310/568161b0550346895dd1726a/html5/thumbnails/5.jpg)
Some Disadvantages…
• Environmental Instability
• Customer uncertainty
• Demand uncertainty
• Technological uncertainty
• Lead time
![Page 6: Entrepreneurial Strategy](https://reader036.vdocument.in/reader036/viewer/2022062310/568161b0550346895dd1726a/html5/thumbnails/6.jpg)
Risk Reduction Strategy
• Narrow –Scope Strategy
• Broad- Scope Strategy
• Imitation Strategy
• Managing Newness
![Page 7: Entrepreneurial Strategy](https://reader036.vdocument.in/reader036/viewer/2022062310/568161b0550346895dd1726a/html5/thumbnails/7.jpg)
Strategies for Growth & Managing Implications
![Page 8: Entrepreneurial Strategy](https://reader036.vdocument.in/reader036/viewer/2022062310/568161b0550346895dd1726a/html5/thumbnails/8.jpg)
Growth Strategies
![Page 9: Entrepreneurial Strategy](https://reader036.vdocument.in/reader036/viewer/2022062310/568161b0550346895dd1726a/html5/thumbnails/9.jpg)
Diversification
• Backward Integration• Forward Integration• & Horizontal Integration
• Related • Unrelated
![Page 10: Entrepreneurial Strategy](https://reader036.vdocument.in/reader036/viewer/2022062310/568161b0550346895dd1726a/html5/thumbnails/10.jpg)
Implications of Growth
• Pressures on existing financial resources
• Pressures on Human resources.
• Pressures on management of
employees
• Pressures on the Entrepreneurs time
![Page 11: Entrepreneurial Strategy](https://reader036.vdocument.in/reader036/viewer/2022062310/568161b0550346895dd1726a/html5/thumbnails/11.jpg)
Overcoming Pressures on existing Financial Resources
• Managing Cash Flow• Managing Inventory• Managing Fixed Assets• Managing Cost & Profits• Taxes• Record Keeping
![Page 12: Entrepreneurial Strategy](https://reader036.vdocument.in/reader036/viewer/2022062310/568161b0550346895dd1726a/html5/thumbnails/12.jpg)
Overcoming Pressures on the Management of Employees
• Establish Team spirit• Communicate with employees• Provide Feedback• Delegate Some responsibility to others• Provide continuous training for employees
![Page 13: Entrepreneurial Strategy](https://reader036.vdocument.in/reader036/viewer/2022062310/568161b0550346895dd1726a/html5/thumbnails/13.jpg)
Overcoming Pressures on Entrepreneurs’ Time
• Increased productivity• Increased Job Satisfaction• Improved interpersonal relationships• Reduced time anxiety and tension• Better health
![Page 14: Entrepreneurial Strategy](https://reader036.vdocument.in/reader036/viewer/2022062310/568161b0550346895dd1726a/html5/thumbnails/14.jpg)