Entrepreneurship in Tourism
1/2014
Timo Malin
Objectives, reading
Student is aware of risks, opportunities and key-success factors in tourism enterprises.
Ateljevic, Jovo & Page, Stephen J. 2009. Tourism and Entrepreneurship. International Perspectives.Butterworth-Heinemann.McKeever, M. P. 2005. How to write a business plan. Berkeley. Nolo.Ryan & Hiduke (2006) Small Business. An entrepreneur’s Business Plan.
Tasks, PanelDiscussions, Reports
No examination
Assignments
1. Analysis of risks, opportunities and key-success factors in tourism enterprises
2. My dream job
3. Analysis of shopping tourism
Working in pairs!
Grades
1. Presence & activity 20%
2. Analysis of risks, opportunities and key-success factors in tourism enterprises 30%
3. My dream job 30%
4. Analysis of shopping tourism 20%
Attendance
be on time!
100%0%50%
Active
Passive
16-20
7-94-6
10-1580%1-3
0
Assignment 1
risks, opportunities and key-success factors in tourism enterprises• computer-based learning• Pick one: Finnair, VR, Wasaline, Omena-hotels,
Hotel Kanttarellis,Tropiclandia, Wasalandia, Kalles Inn, Buscompany…
Task 1: RISK (Starting today; Paneldiscussion next lesson)
What is RISK in business?
Does it have to be a risk involved in business? Why • What kind of risks are there? How can they be
divided: low/high, external/internal, long/short term…?
What may an entrepreneur do to control and minimize risk?
What kind of risks are specific for the tourism business?
Is ”big risk – big earning chance” a myth
Risk in your Target company?
30 preparations and PanelDiscussion 25min