Download - Entreprenuership Management
-
8/14/2019 Entreprenuership Management
1/90
ENTREPRENEURSHIPmanagement PROJECT- ( )MMS II SEM IV
-2009 10 :SUBMITTED TO
.Ms Deepa rohit
-
8/14/2019 Entreprenuership Management
2/90
Women
entrepreneurs
-
8/14/2019 Entreprenuership Management
3/90
GROUP MEMBERS
Rashmika Patil-C 27
Prachi Pitale-C 29
Anandita Singh
-C 34
Jayashree Prabhu -C 43
-
8/14/2019 Entreprenuership Management
4/90
Entrepreneurship ManagementWomen Entrepreneurship
An enterprise owned and controlled by one or morewomen having a minimum financial holding of 51% ormore, giving 51% or more employment to women
Some Facts:
Women Constitute not only half of the Worldspopulation but also sway the growth of the remaining
halfThey produce half of the worlds food supplyThey account for 40% of the work forceOwn less than 10% of the real estate
-
8/14/2019 Entreprenuership Management
5/90
Entrepreneurship Management
We need to understand
Whether women can contributesignificantly towards the national economy
Do they have equal potential?
If so, why are there fewer womenentrepreneurs today?
What are their difficulties?
How can we address them?
-
8/14/2019 Entreprenuership Management
6/90
Why do Women Take-upEmployment?
Push FactorsDeath of bread winner
Sudden fall in family income
Permanent inadequacy in income of the family
Pull FactorsWomens desire to evaluate their talent
To utilize their free time or education
Need and perception of Womens Liberation, Equity
etc.To gain recognition, importance and social status.
To get economic independence
-
8/14/2019 Entreprenuership Management
7/90
Categories of WomenEntrepreneursWomen in organized & unorganized
sector
Women in traditional & modern
industries
Women in urban & rural areas
Women in large scale and small scale
industries.Single women and joint venture.
-
8/14/2019 Entreprenuership Management
8/90
Categories of WomenEntrepreneurs in Practice in
IndiaFirst Category
Established in big cities
Having higher level technical & professional
qualificationsNon traditional Items
Sound financial positions
Second Category
Established in cities and towns Having sufficient education
Both traditional and non traditional items
Undertaking women services-kindergarten,crches, beauty parlors, health clinic etc.
-
8/14/2019 Entreprenuership Management
9/90
Categories of WomenEntrepreneurs in Practice in India(Contd.)
Third Category
Illiterate women
Financially week
Involved in family business such asAgriculture, Horticulture, Animal
Husbandry, Dairy, Fisheries, AgroForestry, Handloom, Powerloom etc.
-
8/14/2019 Entreprenuership Management
10/90
Entrepreneurship Management
Professional Women:
Problems & Perceptions
-
8/14/2019 Entreprenuership Management
11/90
Entrepreneurship Management
Barriers to Women Entrepreneurship
Level
Barriers
Individual Household
/Family
Business Community/
GovernmentFinancial Women look
for securityMen decideaboutexpenses
Less income=less property=no security=no loan
In somecountries,signature ofhusbandrequired for loan
Economical Women getlesseducation
Women lacksupport forhouseholdwork
Lack ofmanagementknow-how
Womendiscriminated interms of accessto economicresources
Socio-
Cultural
Independent
thinking isnot allowedto women
Violence
againstwomen byhusband
Limited
mobility problems withthe marketing,transportation& selling ofgoods
In male
dominatedindustries,womenentrepreneursare not accepted
hi
-
8/14/2019 Entreprenuership Management
12/90
Entrepreneurship Management
Barriers to Women Entrepreneurship
Level
Barriers
Individual Household/
Family
Business Community/
Government
Political-Legal Women actprivately,notpolitically
Women havegot lessinfluence andnegotiation
power in thefamily
Less meansto exertpower/lessprotection
by the statefor women
entrepreneurs
Lack ofknowledgeabout women
Entrepreneursto be able todevelopappropriatepolicies
Psychological
-Philosophical
Low self-esteem, donot dare todemandrights
Women aredivided
Women areafraid to bemoresuccessfulthanmen/husbands
State viewsmen as theones whopubliclyrepresent thefamily
E t hi M t
-
8/14/2019 Entreprenuership Management
13/90
Entrepreneurship Management
How to overcome
these BARRIERS ???
-
8/14/2019 Entreprenuership Management
14/90
Educate and train
Help in setting home based businessMake easy finance available to them
Develop special schemes
-Achieve self reliance and place them at parwith their male counterparts
Develop gender sensitivity
Examine the process of gender inequality
-
8/14/2019 Entreprenuership Management
15/90
Acquire skills of identification of
potential women entrepreneurs
Empowerment is not only an external
process but a process that has tobring about intrinsic changes inwomen as well as in men
Entrepreneurship Management
-
8/14/2019 Entreprenuership Management
16/90
Entrepreneurship Management
Schemes for women entrepreneurs
Seed capital scheme
National equity fund
Prime ministers employment guarantee scheme
Single window scheme
DIC scheme
KVIC scheme
Bank schemes for women entrepreneurs
Mahila Arthik Vikas Mahamandal (MAVIM)
Mahila Udyog Nidhi and Mahila Vikas Nidhi
Priyadarshan Yojana
Entrepreneurship Management
-
8/14/2019 Entreprenuership Management
17/90
Entrepreneurship Management
Seed Money Assistance
Funds for unemployed youth and women aged 18 to 35years, with minimum qualification- Std. VII th pass @10%
Maximum seed capital available Rs.5 Lakh
Assistance percent is 10% to 15% of total fixed capital,22.5% for backward classes
Repayment period- 7 years
-
8/14/2019 Entreprenuership Management
18/90
ntrepreneurship Management
Prime Minister s EmploymentGuarantee Scheme
Maximum age of 35 years, with qualification- X thpass
Assistance by way of loans up to 95% of project cost
15% subsidy is made available
Subsidy of up to 15% or Rs.7,500, whichever lesserprovided by government of India
Parents of the candidates cannot have annual incomeexceeding Rs.24,000
Entrepreneurship Management
-
8/14/2019 Entreprenuership Management
19/90
Entrepreneurship Management
DIC schemeEncouragement to start women entrepreneurship in
areas with population of less than Rs. 1 Lakh
Investment in machinery up to Rs.2 Lakh is allowed
20% of this investment is granted as seed capital
For backward classes, the seed capital is up to 30%
The interest rate is 4%
Remaining capital needs to be financed bybanks/financial institutions
Entrepreneurship Management
-
8/14/2019 Entreprenuership Management
20/90
Entrepreneurship Management
Single Window Scheme
Scheme by SIDBI to provide fixed andworking capital from a single source
Project cost excluding working capital andmargin money, can go up to Rs. 20 Lakh
Repayment period-10 years
Founders capital- Minimum 25%
Entrepreneurship Management
-
8/14/2019 Entreprenuership Management
21/90
Entrepreneurship Management
Mahila Arthik Vikas Mahamandal( )MAVIM
Established on the 24th February,1975
Schemes: Maharashtra Rural Credit Programme(MRCP), Swarna Jayanti Gram Swarozgar Yojana
(SGSY), Swayamsiddha Programme (IWEP), MahilaSwavalamban Nidhi (MSN), Ramai MahilaShakshamikaran (SCP), NABARD Add-On Project,Rashtriya Samvikas Yojana (RSY), Krushi SaptakYojana and Tribal Development Project (TSP)
Activities/objective: Self employment of women,training them in various product and serviceindustries, assisting them to start business andmanage it
Entrepreneurship Management
-
8/14/2019 Entreprenuership Management
22/90
Entrepreneurship Management
Mahila Udyog Nidhi and MahilaVikas Nidhi
Started by SIDBI in 1990
Provides finance up to Rs.10 Lakh throughstate financing corporation and SIDC
Financial assistance provided as concessionalrate
Mahila Vikas Nidhi also provides assistance intraining women entrepreneurs
-
8/14/2019 Entreprenuership Management
23/90
DEBBI FIELDSREVATHI ROY
JYOTI RAMNATH
-
8/14/2019 Entreprenuership Management
24/90
InternationalEntrepreneur
-
8/14/2019 Entreprenuership Management
25/90
DEBBI FIELDS
-
8/14/2019 Entreprenuership Management
26/90
Debbi Fields
Founder and former chairperson
500$ million company
It now has 920 stores Across 11 nations.
Bakes and sells specialty cookies,brownies
Mrs. Fields' stores were first knownas Mrs. Field's Chocolate Chippery.
-
8/14/2019 Entreprenuership Management
27/90
-
8/14/2019 Entreprenuership Management
28/90
Personal Life
Born on September 18, 1957 in Oakland, California.
Four elder sisters Father-Welder and mother ahousewife
An average student and attentionwas being diverted away fromschool and into the kitchen
Hard working
-
8/14/2019 Entreprenuership Management
29/90
Personal Life
First job at 13 years for 5$ per week
Baking cookies vanilla ,butter,chocolate chips
She married by 19 and was confinedto a role of a house wife
Found challenging during socialgatherings
Eye opening experience
-
8/14/2019 Entreprenuership Management
30/90
Challenge
Present the idea to her family
Both her parents as well as herhusband objected to her decision
No formal education, money
Determined
The biggest failure in life is nevertrying
-
8/14/2019 Entreprenuership Management
31/90
Beginning
Business plan and batch of freshlymade cookies
Approached bankers
Fields found a banker who agreed togive the money(25,000$)
-
8/14/2019 Entreprenuership Management
32/90
First store
On August 18, 1977, she opened herstore in California at 9 a.m.
By noon nobody had bought evenone cookie
Took samples to people on thestreets
Liked the samples so returned toactually buy cookies
Providing free samples to potential
customers remained a cornerstone
-
8/14/2019 Entreprenuership Management
33/90
Hiring employees
People who shared her passion forcookies
Auditioning all of her employees
Fields would first make them try hercookies
Fields would then send her prospectsinto the street with trays of cookies
-
8/14/2019 Entreprenuership Management
34/90
Good enough never is, saysFields. Set your standards sohigh that even the flaws are
considered excellent.
-
8/14/2019 Entreprenuership Management
35/90
Perfectionist
Surprise visit
Cookies had been over baked
Mrs. Fields was upset and didntwant to associate her name withover baked cookies
Took great pride in her recipes
-
8/14/2019 Entreprenuership Management
36/90
Customer Service
Two-hour sell time
Conscious of herregular customers
Making people feelspecial is animportantingredient in her
recipe forsuccess.
Learning theirnames and how
they liked their
-
8/14/2019 Entreprenuership Management
37/90
Qualities
Perseverance
Determination
Passion Perfection
Customer service
-
8/14/2019 Entreprenuership Management
38/90
Early Expansion
Second store was opened in 1979 inSan Francisco
In 1981 the company operated 14stores
In 1982 Mrs. Fields' Cookies recordedsales of about $30 million
1983- operated 70 stores fromHonolulu to Chicago
In 1987 earned a profit of 18.5
percent on sales of $87 million
-
8/14/2019 Entreprenuership Management
39/90
Expansion
Purchased La Petite Boulangerie, achain of 119 Frenchbakery/sandwich stores, from
PepsiCo for $15 million. Bad year in 1988 when it lost $19
million and closed 85 of its 500
stores, mostly in the eastern andsouth eastern United States.
1990-Mrs. Fields' Cookies announcedan agreement with the MarriottCor oration
-
8/14/2019 Entreprenuership Management
40/90
Expansion
1990- operated 45 internationalstores in Canada, Australia, Japan,Hong Kong, and the United
Kingdom In 1993- new owners reorganized
the company.
Four lenders, mainly the Prudentialgroup, acquired almost 80 percentof the firm in exchange for writingoff $94 million in company debt
-
8/14/2019 Entreprenuership Management
41/90
Reasons for huge debt
Company expanded too fast andmany stores could not afford theirexpensive rents
Nation's economic downturn in theearly 1990s hurt Mrs. Fields'Cookies
Debbi Fields insistence on hands-onpersonal management andreluctance to franchise did notwork.
-
8/14/2019 Entreprenuership Management
42/90
Achievements
Earned the Golden Gavel award that is
awarded annually to the individual
that demonstrates consistent self-improvement, success and leadership
Debbi Fields has authored various
books including the "Mrs. FieldsCookie Book: 100 Recipes from theKitchen of Debbi Fields" - the firstcook book to make it to the top of theNew York Times bestseller list
-
8/14/2019 Entreprenuership Management
43/90
Everybody said I couldn't doit, I didn't have a job, I didn't
have money, I didn't haveformal education, I just had arecipe, and a dream." DebbiFields stuck to her dream andtoday her cookies make
everyone smile!
-
8/14/2019 Entreprenuership Management
44/90
Indian
entrepreneur
d i b
-
8/14/2019 Entreprenuership Management
45/90
driven byeducated ladies instead of
your regular-swearing and paan spitting
cabbie?That too in silver and
/white pink Versas,and Wagon Rs replacing thetottering-black yellow Fiats
-
8/14/2019 Entreprenuership Management
46/90
eva
.Roy
serv ce y e or
-
8/14/2019 Entreprenuership Management
47/90
serv ce y e , orthe WOMEN and of the
WOMEN."
-
8/14/2019 Entreprenuership Management
48/90
FORSHE TRAVELS AND
LOGISTICS
Women in Indias financial capital Mumbai and political capital Delhi now have have optiontravelling in TAXI equipped and run specially bywomen only.
The name is FORSHE that is FOR SHE only forladies.
-
8/14/2019 Entreprenuership Management
49/90
REVATHI
ROYThe founder and managing director of
For-She Travels and Logistics Privatelimited (FTL)
-
8/14/2019 Entreprenuership Management
50/90
I F you had met me just a few,years ago I would have cried on
,your shoulder to start with My
husband died after his long.battle with heart disease Histreatment and hospitalization
took away not only my savings
.but even my mother s money I
was desolate and devastatedbecause I had to bring up three
.children on my own All around,me everything collapsed and
, ,nothing it seemed could bring.me out of the mess But I, ,discovered like many women
that the night is darkest
, ,before dawn and one day I
started a new business project
-
8/14/2019 Entreprenuership Management
51/90
ABOUT Ms. REVATHY ROY
Name: Revathi Siddhartha Roy
Age: 49
Married:22 years ago to a Bengali.
Schooling: Convent Girls High School,Prabhadevi.
Graduation: St. Xaviers Mumbai withEconomics.
Post- Graduation: Mumbai University.
Family: 3 Sons (21, 18, 12)
-
8/14/2019 Entreprenuership Management
52/90
EXPERIENCE
Worked in marketing with a leading newspaper.
After her marriage, started her own business ininterior dcor accessories like doors and
windows and did reasonably well.
ABOUT For She Travels and
-
8/14/2019 Entreprenuership Management
53/90
ABOUT For-She Travels andLogistics Private limited (FTL)
Start-up: 19th March, 2007.
Initial Investment: Rs 14 lakh (from friends
and family), 2 Leased Taxis.Number of Employees: 35 (18 Drivers).
Number of Taxis: 21 air-conditioned whiteMaruti Versa cars.
ABOUT For She Travels and
-
8/14/2019 Entreprenuership Management
54/90
ABOUT For-She Travels andLogistics Private limited (FTL)
Fare: Rs.2,500 for half-a-day (8:00 14:00) &Rs. 4,000 for entire day (8:00 20:00).
Salary: Rs. 9500/- & Tip.Tie-up: Orix Auto Infrastructure Services.
Sponsorships: Marie Claire, Hindustan Lever.
-
8/14/2019 Entreprenuership Management
55/90
Services offered by FTL
Driving training to learners.Defensive Driving training forpersonal and Corporatechauffeurs.
Etiquettes training andgrooming ofcommercial chauffeurs.
Fleet Safety Management
System Audit for corporate.Training for Women Security
Guards.
-
8/14/2019 Entreprenuership Management
56/90
Geographical Presence
MUMBAI
DELHI
HYDERABAD
BANGALORE
KOLKATA
-
8/14/2019 Entreprenuership Management
57/90
THE SERVICE OF FOR-SHE
Exclusively for women, by women, with womenclad.
The only males allowed to ride in For- She are
children under age 12.Women feel secure and safe.
Cleaned daily so that the passengers don't inhalestale air.
Offers a mini make-up kit that includes a mirror,nail polish remover, cotton buds, clippers and nailfiles.
-
8/14/2019 Entreprenuership Management
58/90
Contd.Selection of magazines and newspapers.
Each taxi is also fitted with a walkie-talkie.
Music.
Trendy and good looking cabs - pink stripepainted on the taxis, which gives them anattractive and feminine appearance.
Drivers - Dressed in pink or lavender 'kurta'
(tunic) and blue trousers, an ink-blue scarf tiedGirl Guide fashion around their neckscompletes the very elegant and posh look.
-
8/14/2019 Entreprenuership Management
59/90
Contd
Drivers - Well educated and can speak fluentEnglish, Hindi and Marathi.
A few are also conversant in Gujarati.
Passionate about driving.
Well-versed with the city roads as well asshopping malls and complexes.
24-hour, door-to-door service.Dial 09323208277 or 09892819245 or 022-
24324161.
-
8/14/2019 Entreprenuership Management
60/90
NEED OF A BUSINESS
Not satisfied with the earlierBusiness of interior dcoraccessories.
Suffering from the bereavement
of her husband.
No savings.
Taking care of three sons and
mother.
-
8/14/2019 Entreprenuership Management
61/90
IDEA GENERATION
,In December 2006 whileon a leisurely dinner
,with a close friend
outside Mahalakshmi,Station lightning struckher in the form of anidea which could well go
in the way of creating arevolution on the roads
an exclusive ladies
taxi service driven by
-
8/14/2019 Entreprenuership Management
62/90
REASONS
Irritatation with Taxi Drivers withtheir irresponsible driving.
Some drivers would stare at her inthe rear-view mirror.
Wasnt too comfortable with the lackof cleanliness of regular cabs.
Growing number of working women.
Safety of working women.Passion for driving.
-
8/14/2019 Entreprenuership Management
63/90
START UP And DIFFICULTS
Initially thought of the name LavenderDews.
Approached an ad agency that could
design her ads, create stationery to talkabout it, get lady drivers, get vehicles.
No money for investment.
Add Agency - Ubiquitas Advertisingand met Jayesh Chandan.
-
8/14/2019 Entreprenuership Management
64/90
Contd.
Risk at that point of time.
Support from Jayesh Chandan - He, with his visionand more than a decade of sound experience in thefield, was sure of this concept succeeding.
Gave the name Forsche to taxi service.Released an ad in a local daily on July 25, 2006 for
lady drivers, and got a stupendous response.
On the 26th her husband was hospitalised and
passed on the 29th.
-
8/14/2019 Entreprenuership Management
65/90
Contd..
Pressure for starting the Business on timebecause of commitment.
Male dominated business.
Difficulty in finding women employee withdriving licenses.
Difficulty to find women who has
knowledge of all geographical area ofcities.
SUCCESS AND THE FUTURE
-
8/14/2019 Entreprenuership Management
66/90
SUCCESS AND THE FUTUREAHEAD..
Intense media coverage.
Continuously increasing Customer base whichincludes outstation women who fly down to thecity for work, senior citizens, BPO employees.
Women empowerment.
Businesses, hotels and even Call Centres haveexpressed an interest in hiring these taxis for their
women employees.Plans to launch in Hyderabad, Bangalore and
Kolkata.
-
8/14/2019 Entreprenuership Management
67/90
-
8/14/2019 Entreprenuership Management
68/90
criticism
-
8/14/2019 Entreprenuership Management
69/90
Stick to what you. are doing Don t
.give up Believe
firmly in your
,product yourpassion and
yourself becausenobody understandsyour product better
than you
-
8/14/2019 Entreprenuership Management
70/90
you set thesails and Godwill blow the.wind Forschehas set the
. sails Let s seewhich way the
wind blows
-
8/14/2019 Entreprenuership Management
71/90
Require our service? All youhave to do is call our office on
24324161 / 62, or @ 9892819245 / 93232 08277. OurThane office no is 9870011327.Or, email :
-
8/14/2019 Entreprenuership Management
72/90
Entrepreneur
-
8/14/2019 Entreprenuership Management
73/90
&Jyoti Ramnath CEO Founder
-
8/14/2019 Entreprenuership Management
74/90
, & ,Jyoti Ramnath CEO FounderCraftMyGift
-
8/14/2019 Entreprenuership Management
75/90
ersonal Profile Current Volunteer at HeadStart
Network Foundation CEO at CraftMyGift
Past User Interface Designer atHewlett Packard
Education ICFAI University Indian Institute of
Management, Bangalore S J C Institute of Technology
-
8/14/2019 Entreprenuership Management
76/90
OW THE IDEA he idea ofraftMyGift came from
ne my passions ofdding a touch of
ersonalization to eachift that I used to gift.y friends I did some
arket research andealized that a lot of
eople don t find theight place to get suchifts and end up
reating such personal.ifts on their own
M St
-
8/14/2019 Entreprenuership Management
77/90
My Story I have been setting goals for myself and have
worked hard to achieve them.
I spend a lot of time on self-development. I keep hunting for courses which I can enroll
myself into.
One of such courses-MPWE provided a turning
point in my life .
M St
-
8/14/2019 Entreprenuership Management
78/90
My Story
I always wanted to lead a team. It is a big challenge to build a profitable venture
from scratch and it requires you to developyourself in areas, which are completely out ofyour comfort zone.
M V t
-
8/14/2019 Entreprenuership Management
79/90
My Venture
-
8/14/2019 Entreprenuership Management
80/90
-
8/14/2019 Entreprenuership Management
81/90
ompany ProfileStart up: 2008
Initial Investment: Rs. 3-4 lakhs (Personal savings)
Vision: To make the art of gifting an enriching
experience.Target Audience: People in the age group of 20 40,
internet aware, working professionals.
Customer Base: 50
Turnover: around Rs. 6 lakhs
-
8/14/2019 Entreprenuership Management
82/90
-
8/14/2019 Entreprenuership Management
83/90
-
8/14/2019 Entreprenuership Management
84/90
hallenges facedFinding the right
resource or talentespecially in design
field.
Understanding where
to invest & wherenot to invest.
-
8/14/2019 Entreprenuership Management
85/90
uture PlansCreating a brandCraftMyGift
Corporate Clients
College ambassadors forCraftMyGift
Diversify
Q liti
-
8/14/2019 Entreprenuership Management
86/90
Qualities
Passion
Progressive learner
Dynamic
Achiever
Focus & Goal-oriented
-
8/14/2019 Entreprenuership Management
87/90
I am an entrepreneur because Ilove the challenges it puts acrossfor me to handle. I believe I can
achieve my dreams by being anentrepreneur.
-
8/14/2019 Entreprenuership Management
88/90
conclusion
Webliograph and Bibliograph
-
8/14/2019 Entreprenuership Management
89/90
Webliography and Bibliography
www.forshee.com
Article: Mumbai's women-only taxi service By MonicaChadha BBC News, Mumbai.
Dignity dialogue - October 2007, Page 6.
Forsche - The ladies only cab service. Published by NewsJockey March 8th, 2007 in Cars and Launches.
www.craftmygift.com
www.nenonline.org
www.iimb.orgwww.nsrcel.org
-
8/14/2019 Entreprenuership Management
90/90