Download - EPC
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Presented by:
Name Student ID
How Lee Jing 0315669
Eunice Chan Yu Ming 0315729
Amanda Ng Wei Xuan 0316130
Egbert Chin Haw Hong 0315115
Ooi Kai Yang 0315663
Liew Jee Ying 0317174
ENGLISH RESEARCH ASSIGNMENT
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Key Summary To show an analysis that compare and contrast
two different businesses. Type of businesses is about beverage. Purple cane and Moustaches houze was choosen. Purple Cane, main product are tea. Moustaches Houze, main product is about the
coffee
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• Purple Cane, more commercial successful comparatively to the
moustache houze.
Due to Purple cane having more establishment and connection than
moustaches houze.
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Description of the history trend
Tea, a famous beverage that has been part of Malaysian culture for centuries.
Hailing from the land of China Popular among the various culture. Start booming from the early 1900’s Established a tea plantation at
Cameron Highland by J.A. Russell His behavior change the economy of
Malaysia.
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Coffee
A berry plant mainly found in South America
Locate in Africa
Brought into Malaysia by British Officer
During British colonial era
Coffee known as ‘Kopi’ in Chinese culture
Another unique aspect is the way the beans are roasted with sugar and butter to giving more avid flavor and quality in Malaysia.
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Purple Cane
Background
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The company’s first tea house is established in a shop lot located in established in a shop lot located in Sultan Street, Kuala Lumpur, Malaysia on the year 1987
Originating from Taiwan
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The Founder of Purple Cane
Lim Hock Lam alongside many of his friends
In the following two years, they open new outlets in both Petaling Jaya and Ipoh
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25 branches spread out all around Malaysia
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How they start their business
The idea of a teahouse was popular
This led to booming business that has allowed the company to grow
with an increasing number of investors and banks willing to lend a loan
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Since then, it has grown out of the traditional teahouse mentality and has expanded to include the retail of tea related goods :
- Teapots
- China cups
- Held workshops
- Charity events (Dream Factory and Mystartr.com)
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The Slogan “Tea Brings Feelings to Life”
Represents the work culture of the company and its employees
• With its rich heritage and high operating standards, Purple Cane has become famous among specific circles
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Competitive Traits : Purple Cane
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Size and Diversity
A large company that encompasses a large sphere of influence.
Large range of products that are tea-related.
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Competitors
Nearly any shop that serves ormarkets tea as their primary product.
Prime examples: (古意斋 ) Legend of Tea and (万年青 ) Evergreen
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How do they handle the situation?
• By providing much better services.
• A much larger range of products while still specializing tea. Much larger, diverse market.
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How do they handle the situation?
• By providing much better services.
• A much larger range of products while still specializing tea. Much larger, diverse market.
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MOUSTACHE HOUZE
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• Helmed by two pretty ladies• Catherine Yeo and Christine
Ooi• 27th June 2013
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• Campbell Street, Penang
• Very cozy and homely ambiance
• Funky interior design• Mural paint painted
on the wall of their cafe
• Became one of the landmarks of the cafe.
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• Moustache themed cafe
• Only serve coffee and cakes
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• Renovated from pre-existing shop
• Founder’s brother in law
• Originally planned to be a boutique
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Moustache Houze Competitive Traits
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Small, private company run only by two individuals with not much financial support.
it is based in a very competitive environment, particularly in the tourist area of Penang
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ObstaclesAll café’s in that area which sells cake as well
are competitors of Moustache, which makes it a very tough market.
They don’t have much capital to offer lower prices or promotions, thus making it hard for them to compete.
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Strengths Uniqueness, their creativity and
signature cakes.
On the other hand, they insist on staying out of the food business, making them lose out in that sector, as many other cafés do sell food in that area.
Moustache focuses on cakes and coffee, making it more specialized in that field.
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Between the two companies, it is easy to agree thatPurple Cane is the most successful, due to the large amount of branches,
its product diversity as well as marketing strategies, while Moustache is not at that level yet, as it is just starting out. Conclusion
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RECOMENDATIONS
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Recommendation
Moustache HouzeCoffee shop
Expand the shop:
The coffee shop that we had interview is not a problem in advertisement and promote, but the only thing that can be recommend for this shop is expand the shop bigger so that is it more visible for customer and more spaces for them to move in between tables, and also more comfortable for the employees to work.
Maintain services:
Other than that, they should maintain their customer services so their reputation will be increase since it is good enough as the customer is feeling happy and comfort when the employees serve them with their coffees and desserts.
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Purple CaneTea shop
Workers performance:There are too many similar competitive so that the tea shops should pay more attention on their workers performance for sure that the workers perform well when serving the customers. Analysis the product: As the tea shop have many type of product, they should analysis the product so that they could avoid of wasting time and place the most famous product in the main point of the shop.
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THANK YOU