![Page 1: Escaping the Social Fortress of Solitude — Eric Boggs (Social Fresh WEST 2012)](https://reader035.vdocument.in/reader035/viewer/2022081602/555e8211d8b42abd468b4d2a/html5/thumbnails/1.jpg)
Social Fresh WestEscaping the Social Fortress
of Solitude
Presented by Eric Boggs @ Social Fresh West
![Page 2: Escaping the Social Fortress of Solitude — Eric Boggs (Social Fresh WEST 2012)](https://reader035.vdocument.in/reader035/viewer/2022081602/555e8211d8b42abd468b4d2a/html5/thumbnails/2.jpg)
Social Fresh West
I’m @ericboggs.
I’m the CEO @argylesocial.
Pants courtesy of @loudmouthgolf.
![Page 3: Escaping the Social Fortress of Solitude — Eric Boggs (Social Fresh WEST 2012)](https://reader035.vdocument.in/reader035/viewer/2022081602/555e8211d8b42abd468b4d2a/html5/thumbnails/3.jpg)
Social Fresh WestThe Fortress of Solitude is cool if you’re Superman.
Not so much if you’re a social professional.
![Page 4: Escaping the Social Fortress of Solitude — Eric Boggs (Social Fresh WEST 2012)](https://reader035.vdocument.in/reader035/viewer/2022081602/555e8211d8b42abd468b4d2a/html5/thumbnails/4.jpg)
Your job is becoming integrated.
The majority of social pros and technology vendors are focused on these social
functions.
The market is headed here very quickly.
![Page 5: Escaping the Social Fortress of Solitude — Eric Boggs (Social Fresh WEST 2012)](https://reader035.vdocument.in/reader035/viewer/2022081602/555e8211d8b42abd468b4d2a/html5/thumbnails/5.jpg)
Your job is becoming integrated.
The majority of social pros and technology vendors are focused on these social
functions.
The market is headed here very quickly.
Forrester: The next major trend in social technologies will be increased integration with lead management, CRM, and email marketing solutions.
![Page 6: Escaping the Social Fortress of Solitude — Eric Boggs (Social Fresh WEST 2012)](https://reader035.vdocument.in/reader035/viewer/2022081602/555e8211d8b42abd468b4d2a/html5/thumbnails/6.jpg)
The New Funnel…
Online Marketing ca. 2008 Online Marketing Today
![Page 7: Escaping the Social Fortress of Solitude — Eric Boggs (Social Fresh WEST 2012)](https://reader035.vdocument.in/reader035/viewer/2022081602/555e8211d8b42abd468b4d2a/html5/thumbnails/7.jpg)
The New Funnel…
Online Marketing ca. 2008 Online Marketing Today
Social complicates the marketing funnel - more opportunity, more
data, less control.
![Page 8: Escaping the Social Fortress of Solitude — Eric Boggs (Social Fresh WEST 2012)](https://reader035.vdocument.in/reader035/viewer/2022081602/555e8211d8b42abd468b4d2a/html5/thumbnails/8.jpg)
…Creates Solitude.
Companies and tools easily integrate traditional channels and data.
Social data hasn’t been well-integrated to date.
Most social pros have costly social blind spot.
Solitu
de
![Page 9: Escaping the Social Fortress of Solitude — Eric Boggs (Social Fresh WEST 2012)](https://reader035.vdocument.in/reader035/viewer/2022081602/555e8211d8b42abd468b4d2a/html5/thumbnails/9.jpg)
…Creates Solitude
Companies and tools easily integrate traditional channels and data.
Social data hasn’t been well-integrated to date.
Most social pros have costly social blind spot.
A unified view of the customer should include social data. Very
few do this well.
![Page 10: Escaping the Social Fortress of Solitude — Eric Boggs (Social Fresh WEST 2012)](https://reader035.vdocument.in/reader035/viewer/2022081602/555e8211d8b42abd468b4d2a/html5/thumbnails/10.jpg)
Social Fresh WestDo you have this problem?
Probably.
![Page 11: Escaping the Social Fortress of Solitude — Eric Boggs (Social Fresh WEST 2012)](https://reader035.vdocument.in/reader035/viewer/2022081602/555e8211d8b42abd468b4d2a/html5/thumbnails/11.jpg)
The Implications of Solitude?
Credibility Resources
Opportunity
![Page 12: Escaping the Social Fortress of Solitude — Eric Boggs (Social Fresh WEST 2012)](https://reader035.vdocument.in/reader035/viewer/2022081602/555e8211d8b42abd468b4d2a/html5/thumbnails/12.jpg)
Social Fresh WestSome suggestions.
![Page 13: Escaping the Social Fortress of Solitude — Eric Boggs (Social Fresh WEST 2012)](https://reader035.vdocument.in/reader035/viewer/2022081602/555e8211d8b42abd468b4d2a/html5/thumbnails/13.jpg)
The Chris Penn Trick
• CustomerList.csv• Upload csv to
[email protected] • Customers are gmail contacts• Connect gmail to you social networks• Presto!
![Page 14: Escaping the Social Fortress of Solitude — Eric Boggs (Social Fresh WEST 2012)](https://reader035.vdocument.in/reader035/viewer/2022081602/555e8211d8b42abd468b4d2a/html5/thumbnails/14.jpg)
The Facebook .csv upload oppy
![Page 15: Escaping the Social Fortress of Solitude — Eric Boggs (Social Fresh WEST 2012)](https://reader035.vdocument.in/reader035/viewer/2022081602/555e8211d8b42abd468b4d2a/html5/thumbnails/15.jpg)
Easy tracking in GA
![Page 16: Escaping the Social Fortress of Solitude — Eric Boggs (Social Fresh WEST 2012)](https://reader035.vdocument.in/reader035/viewer/2022081602/555e8211d8b42abd468b4d2a/html5/thumbnails/16.jpg)
In pursuit of the holy grail…
![Page 17: Escaping the Social Fortress of Solitude — Eric Boggs (Social Fresh WEST 2012)](https://reader035.vdocument.in/reader035/viewer/2022081602/555e8211d8b42abd468b4d2a/html5/thumbnails/17.jpg)
Introducing Argyle Social CRM
Social Buying Signals
Mapped To Social Profiles
Synched With Your CRM
![Page 18: Escaping the Social Fortress of Solitude — Eric Boggs (Social Fresh WEST 2012)](https://reader035.vdocument.in/reader035/viewer/2022081602/555e8211d8b42abd468b4d2a/html5/thumbnails/18.jpg)
![Page 19: Escaping the Social Fortress of Solitude — Eric Boggs (Social Fresh WEST 2012)](https://reader035.vdocument.in/reader035/viewer/2022081602/555e8211d8b42abd468b4d2a/html5/thumbnails/19.jpg)
Thank you.Tweet me @ericboggs.