ARPU and loyalty increasemobile social network Eskimi
Vytas PaukstysCEO, ActiveSec
@vytaspaukstys
Companybehind Eskimi
ActiveSec experience:
Founded in 2006, since 2007 leading mobile content market by revenue
17 mobile & web; 7 successful products
Profitable since 2008
0.5M€ EU funding for products: 2009-2012
2 TeliaSonera nominations at “Best content partners”
profitable products
Marketoverview
Fastest growingtarget audience
Primary audience of mobile data users will increase 270% to 2.7bn, secondary audience of internet 2.3bn
customers to target in 2012
4bn
Deep customerinvolvement
of all time spent on mobile internet is spent on social networks
60%
* Study by “Ground truth”
Booming global revenuemarkets
* Studies done by KZERO, GETJAR.
• Virtual goods to $14B
• Mobile applications to $17,5B
$30bn in 2012
AboutEskimi
Eskimibusiness perspective
Mobile-first social network
Cross platform (mobile + web)
Virtual goods, targeted ads
Future: virtual life and economy
Since March 2010, 90,000 global customers, first revenue
Eskimicustomer perspective
serving basic customer needs to
meet new people
untargeted audience of non-PC users
easy going SMS like communication no barrier to
start chatting
culture focused product adapting using keyword cloud
Eskimimain weekly metrics
17 sessions per user
605 page views
50 private messages
7Mb GPRS traffic
3 hours average spend on site
Benefits foroperator to partner
Eskimioperator benefits
Increases return rate to portal
Increases customer ARPU
Increases GPRS traffic
Generates premium WAP & SMS revenue
Operator enters into growing market of virtual goods
3 ways ofEskimi integration
Simple: Link in mobile portal
More deep: portal integration
Partnership: Eskimi as official portal social network