The world of
Search Engine Optimization
“Once upon a workshop”
Gagandeep Singh Walia | [email protected]
Singapore, February 2014
Agenda
Introduction
1
How Search Engines Work
2
Webometrics Ranking
4
Understanding & Implementing SEO
3
A Few Quick Tips
5
5/2/2014 Gagandeep Singh Walia | [email protected] 2
Introduction to
Search Engine Optimization
“The best place to hide a dead body is page 2 of Google Search results”
Introduction to
Search Engine Optimization
Search engine optimization (SEO)
is the process of affecting the
visibility of a website in a search
engine’s organic (or un-paid) search
results.
- Wikipedia
The higher the site is ranked on the search result page, the more visitors it will receive.
5/2/2014 Gagandeep Singh Walia | [email protected] 4
Search Engine Optimization:
Definition Break-down
Website
Process of affecting the visibility of a
website in a search engine’s organic
(or un-paid) search results.
Search Engine
Organic Search Results
5/2/2014 Gagandeep Singh Walia | [email protected] 5
Has a web address that leads
users to the first webpage in the
set, often called as the
Homepage.
Search Engine Optimization: Definition Break-down
Website Set of related webpages served
from a single web domain.
Each webpage is a document
and may contain text, images,
videos, links and a lot more.
Web address
Content of the webpage
5/2/2014 Gagandeep Singh Walia | [email protected] 6
Each search engine has a search
box where the user can type in
their search query (also known
as keywords).
Search Engine Optimization: Definition Break-down
Search Engine A system that is designed to
search for information on the
world wide web (internet)
Most popular search engines
include Google, Bing, Yahoo,
Baidu (in China).
Search Bar
Content of the webpage Search Bar
Search Bar
5/2/2014 Gagandeep Singh Walia | [email protected] 7
Based on the search query, the
search engine result page
(SERP) may consist of a variety
of formats: results in text
format, News results, real-time
results, local results, image
results, video results etc.
Search Engine Optimization: Definition Break-down
Search Results A listing of results returned by
a Search Engine in response to
a keyword query.
Search Bar
Content of the webpage Search Bar
Search Bar
5/2/2014 Gagandeep Singh Walia | [email protected] 8
Paid search, or also called as
non-organic search is a result of
pay-per-click (PPC) advertising.
Search Engine Optimization: Definition Break-down
Organic Results Organic, also called as
“Natural” results, are listings on
SERPs that appear because of
their relevance to the search
terms, as opposed to their being
advertised.
Organic Results
Paid Search 10% clicks
90% clicks
Gagandeep Singh Walia | [email protected] 5/2/2014 9
How
Search Engines Work
“A world where everyone creates content gets confusing pretty quickly without
a good search engine.”
How Search Engines Work
Search Marketing Landscape
Over 100 billion
searches made every
MONTH!
Trivia: Can you name the second-most popular search engine used after google.com?
5/2/2014 Gagandeep Singh Walia | [email protected] 11
How Search Engines Work
Search Marketing Landscape
Europe and
Asia Pacific
makes 63% of
the global
searches made
5/2/2014 Gagandeep Singh Walia | [email protected] 12
How Search Engines Work
The Process Search engines have two major functions:
1. Crawling & building an index of
billions of documents, pages, files,
news, videos and media on the
world wide web, and
2. Providing answers by calculating
relevancy & serving results.
5/2/2014 Gagandeep Singh Walia | [email protected] 13
How Search Engines Work
Spiders - Crawlers Search engines use programs called
spiders, or bots, to search the internet
and document their findings.
Spiders start with a seed URL and work
their way outward, analysing the
webpages, scanning the code and
categorising most important words
(keywords).
It then moves on to any pages that linked from the current page.
It also visits pages that may not be linked by other pages, but were submitted by search
engines.
5/2/2014 Gagandeep Singh Walia | [email protected] 14
How Search Engines Work
The Algorithm Search engines usually tweak their
algorithms from time to time in order to
improve results, and to ensure that only
content wins!
There is, however, some general rule-of-
thumb that search algorithms adhere to
in order to display search results.
5/2/2014 Gagandeep Singh Walia | [email protected] 15
How Search Engines Work
Domain Authority One of the factors considered by
Search engines are content relevancy.
Websites which have relevant
content, combined with being
referenced by a number of websites,
are considered legitimate and will
show up higher on the search results
page.
5/2/2014 Gagandeep Singh Walia | [email protected] 16
How Search Engines Work
Backlinks The more number of “backlinks”
(references / recommendations) your
website has from credible websites, the
more relevant it’s considered.
Google has recognized that many SEOs are
creating “dummy” websites and using them
to create links to their main website, and
penalises such websites heavily
Bottom Line: Only “quality” links work!
5/2/2014 Gagandeep Singh Walia | [email protected] 17
How Search Engines Work
Single Domain / Multiple Domains Since backlinks are an important signal to
the search engines, one way of ensuring
that your website receives a link (whenever
a user wants to link to you) is by having a
single domain for your website.
Having multiple domains to the same
website will divide the backlinks received,
hence, reducing the credibility overall.
If having multiple domains is a must,
ensure that they are redirected (301) to one
single domain.
versus
5/2/2014 Gagandeep Singh Walia | [email protected] 18
How Search Engines Work
Components of Google’s Ranking Algorithm
5/2/2014 Gagandeep Singh Walia | [email protected] 19
How Search Engines Work
Query Deserves Freshness Query deserves freshness, or
QDF, is a term used by Google to
show newer (fresher) results over
others.
This implies that content on a
website should always be
renewed, modified, updated and
kept afresh!
QDF
Normal Results
5/2/2014 Gagandeep Singh Walia | [email protected] 20
How Search Engines Work
Query Deserves Diversity Query deserves diversity, or
QDD, is the notion that a search
engine may intentionally diversify
results to create variety in the
search results even though
normal ranking signals would
suggest something different.
This implies that content on a
website should also include a
factor of why the user would
come to the website, and what
would his intention be. 5/2/2014 Gagandeep Singh Walia | [email protected] 21
Understanding & Implementing
Search Engine Optimization
“People will tell you exactly what they want. In comments, links, social media
landscape in general. Listen. Extrapolate. Do something with that information.
Understanding & Implementing Search Engine Optimization
The SEO Pyramid
5/2/2014 Gagandeep Singh Walia | [email protected] 23
For optimal results, always start with a
strong base, and build your way up.
Understanding & Implementing Search Engine Optimization
Accessibility
“It’s not just about disabled users being able to access your website — it’s about
everyone being able to access your website.”
Understanding & Implementing SEO: Accessibility
Crawlability / Link Architecture
5/2/2014 Gagandeep Singh Walia | [email protected] 25
Understanding & Implementing SEO: Accessibility
Duplicate Content
5/2/2014 Gagandeep Singh Walia | [email protected] 26
Understanding & Implementing SEO: Accessibility
Using Canonical / Alternate tags Use “Canonical” tags to highlight
which site has original content.
Use “Alternate” tags to demonstrate
same content with regional
differences, for example, a site in
multiple languages, so that an
Indonesian customer sees the
Indonesia specific website above the
Singapore specific website of the
same company, for example.
5/2/2014 Gagandeep Singh Walia | [email protected] 27
Understanding & Implementing SEO: Accessibility
Redirection Always redirect using 301
redirection. This tells the search
engine that the page has been
“permanently” redirected to this new
location.
302 redirects are temporary, and
hence, the pageRank is divided, thus
affecting the ranking on the search
result page.
5/2/2014 Gagandeep Singh Walia | [email protected] 28
Understanding & Implementing SEO: Accessibility
URL Structure
• Shorter is better. Online research shows that Google prefers short URLs and crawls
them first. May be it ranks them better too.
• Hyphens are fashionable: No spaces, underscores in URLs. Use a hyphen "-" to
separate words.
• No dynamic parameters. If it's a must, restrict the number to two or fewer. More
number of parameters will work only if the page is considered significantly
important (ex. the page has many links pointing to it)
• Semantics : URLs to be as descriptive as possible - letting the user, and there by the
search engine spider, know what the page contains is important.
5/2/2014 Gagandeep Singh Walia | [email protected] 29
Understanding & Implementing SEO: Accessibility
URL Structure • Don't be Case Sensitive - Since URLs can accept both uppercase and lowercase
characters, don't ever, ever allow any uppercase letters in the URL structure. If
currently a lot exist, 301 them to all-lowercase versions to help avoid confusion.
• Some URLs considered good:
– http://www.discoverohio.com/visitors/map.asp
Brilliant - it's short, descriptive, static and obvious.
– http://web.mit.edu/is/usability/usability-guidelines.html
Despite the subdomain, everything else is near perfect.
– http://www.whitehouse.gov/history/presidents/jk35.html
They could have used "john-kennedy" as the page title, but they've wisely also
provided his number (the US' 35th President).
5/2/2014 Gagandeep Singh Walia | [email protected] 30
Understanding & Implementing SEO: Accessibility
Robots.txt One of the first files that a search
engine spider reads is the Robots.txt
file.
It contains information for the spider as
to what pages of the site it is allowed to
crawl and what it must not crawl.
As a best practice, ensure that this file
exists, even if it's empty. Also ensure
that it does not accidentally exclude
important files, directories or the entire
site.
5/2/2014 Gagandeep Singh Walia | [email protected] 31
Understanding & Implementing SEO: Accessibility
Sitemap.xml An XML Sitemap named “sitemap.xml”
is a file that contains a list of nearly all
the pages in the website.
This XML File is submitted to the
search engines. This ensures that
Google crawler can crawl into the deep
links and can index them.
Submit the Sitemap to Google using
Google Webmaster Tools.
5/2/2014 Gagandeep Singh Walia | [email protected] 32
Understanding & Implementing Search Engine Optimization
On-Page Elements
“Create a website that expresses something about who you are that won't fit
into the template available to you on a social networking site.”
Understanding & Implementing SEO: On-Page Elements
Title Tags & Meta Descriptions Title Tag: Displays the
name of the page. Also the
first thing that is returned
by the search engine.
<title> UT – Universitas Terbuka </title>
Meta Description: Displays
a short summary of what
the page contains. Also
forms the part of the
search result.
<meta name=“description”
content=“Universitas Terbuka (UT) is
Indonesia’s state university…</meta>
Title Tag
Title Tag
Meta Description
5/2/2014 Gagandeep Singh Walia | [email protected] 34
Understanding & Implementing SEO: On-Page Elements
Title Tags & Meta Descriptions Best Practices:
Title Tag:
• Accurately describe the page’s content
• Create unique title tags for each page
• Use briefs but descriptive titles
Meta Description:
• Accurately summarize the page’s content
• Use unique descriptions for each page
5/2/2014 Gagandeep Singh Walia | [email protected] 35
Understanding & Implementing SEO: On-Page Elements
Anchor Texts Text that is hyperlinked to a
webpage is called Anchor text.
If a page is being linked from
several sources with same/similar
anchor text, then it would show up
that page in the search results
whenever that anchor text is used as
a search query.
In short, anchor texts act as
potential keywords for the page, and
should be used appropriately. 5/2/2014 Gagandeep Singh Walia | [email protected] 36
Understanding & Implementing SEO: On-Page Elements
Image Tags Search Engine spiders cannot read images.
They read only plain text.
Therefore, it is important to explain what
the image is about using the “alt” tag.
Current state of the University site shows
that all of the major key banners have NO
alt tags associated with them.
5/2/2014 Gagandeep Singh Walia | [email protected] 37
Understanding & Implementing Search Engine Optimization
Keyword Research & Targeting
“It's not always about getting visitors to your site, but about getting the right
kind of visitors”
Understanding & Implementing SEO: Keyword Research & Targeting
Value of a Keyword To understand the value of a keyword, we need to understand our own websites, make
some hypotheses, test, and repeat - the classic web marketing formula.
Create
Relevant
seed list
Search
Gather
preliminary
Data
Search for the
term/phrase in major
search engines
Select keywords that are
relevant to your website, and
what the users will find when
they come to your site
Determine
value of
keyword
Guestimate conversion rate
numbers, or using Google
Adwords/Bing Adcenter, track
impressions and conversion
rate over the course of at least
2-300 clicks.
For ex, if your search ad
generated 5,000 impressions,
of which 100 visitors have
come to your site and 3 have
converted for total profit (not
revenue!) of $300, then a
single visitor for that keyword
is worth $3 to your business.
5/2/2014 Gagandeep Singh Walia | [email protected] 39
Understanding & Implementing SEO: Keyword Research & Targeting
Useful Tools Google Keyword Planner (previously known as Keyword
tool) not only suggests keywords and provides estimated
search volume, but also predicts the cost of running paid
campaigns for these terms.
To determine volume for a particular keyword, be sure to set
the Match Type to [Exact] and look under Local Monthly
Searches. Remember that these represent total searches.
Links to some popular tools:
Google Adwords’ Keyword Planner
Google Trends Keyword Demand Prediction
Bing Ads Intelligence
Wordtracker’s Free Basic Keyword Demand
5/2/2014 Gagandeep Singh Walia | [email protected] 40
Understanding & Implementing SEO: Keyword Research & Targeting
Implementation Once keywords are narrowed down for the
webpage, implement. Modify / Update
content to include these keywords.
Include keywords in the page title, meta
description, and in the body context. Ensure
all images have their title tags and the alt
texts.
Do not overuse the keyword on the page.
Always remember, the content needs to
drive the keywords, not the other way
around!
5/2/2014 Gagandeep Singh Walia | [email protected] 41
Understanding & Implementing SEO: Keyword Research & Targeting
Verification Once implementation is done, ensure that Google sees your keywords:
Submit webpage to google webmaster tools, and go to "Fetch as Google". Then, hit Ctrl + F and
look for the keywords that this page is optimized for. If the words are missing, Google will not
see them.
Check the number of pages that have been indexed by Google and that exist on Google
search for "site:WebsiteName" on Google => this will give the number of pages that Google
sees of this website
Check who all are linking to your website: search for "link:WebsiteName" on Google.
To test the browser layout of the website and see if the search engine can read your website, go
to the browser and disable javascript and cookies. Whatever you can read now, the spider can
read too. 5/2/2014 Gagandeep Singh Walia | [email protected] 42
Understanding & Implementing Search Engine Optimization
Promotion & Analysis
“Get the habit of analysis - analysis will in time enable synthesis to become
your habit of mind.”
Understanding & Implementing SEO
Promotion & Analysis Link Building: Effectively promoting your new
content will lead to faster discovery by those
who are interested in the same subject.
Announcements via Blogs: A blog post on your
own site letting your visitor base know that you
added something new is a great way to get the
word out about new content or services.
Google Maps: For local businesses, adding
information to Google Places helps reach
customers on Google Maps and web search.
Taking these recommendations to an extreme could actually harm the reputation of your site. 5/2/2014 Gagandeep Singh Walia | [email protected] 44
Understanding & Implementing SEO
Promotion & Analysis Know about Social Media sites: Sites built
around user interaction and sharing have made
it easier to match interested groups of people up
with relevant content.
Related Community: Opening up
communication with sites that cover similar
topic areas as you is usually beneficial. Hot
topics in your niche or community could spark
additional ideas for content or building a good
community resource.
Taking these recommendations to an extreme could actually harm the reputation of your site. 5/2/2014 Gagandeep Singh Walia | [email protected] 45
Understanding & Implementing SEO
Promotion & Analysis Analytics: Understand who is visiting your site,
where from, what do they visit etc.
Google Analytics is a free tool that can be
quickly setup on your website to get in-depth
reports.
Alexa.com can provide preliminary data of your
website, as well of your competitor websites.
Doing a quick check for “ut.ac.id” on Alexa.com
resulted in some interesting results.
5/2/2014 Gagandeep Singh Walia | [email protected] 46
Understanding & Implementing SEO: Promotion & Analysis
Google Webmaster Tools Google's Webmaster Tools help webmasters better control how Google interacts with
their websites and get useful information from Google about their site
Using Webmaster Tools won't help your site get preferential treatment; however, it can
help you identify issues that, if addressed, can help your site perform better in search
results.
5/2/2014 Gagandeep Singh Walia | [email protected] 47
Understanding & Implementing Search Engine Optimization
Best Practices: SEO Checklist
“Practice does not make perfect. Only perfect practice makes perfect.”
Understanding & Implementing SEO
Best Practices: SEO Checklist
5/2/2014 Gagandeep Singh Walia | [email protected] 49
Head Section order
Meta title tags
Meta description tags
Meta keywords tags
Heading tags
Page word count
Optimization at Page-Level
Ensure that the head section
order is followed (that is, Meta
Tags are in the right order)
Title > Description > Keywords
All Meta title tags are approx.
nine words long (plus or minus
three)
Cut-off for Google is 70
Characters
All Meta Description tags are
approximately 12 - 24 words
(cut-off for Google is 160
characters)
List keywords from longest in
length to shortest, separated by
commas, between 24 - 48 words
Order begins with <h1> and
subsequent ones are <h2>, <h3>
etc, <h2> being the subhead of
<h1>
Each page word count is at least
450 words or more (compulsorily
more than 250 words)
5/2/2014 Gagandeep Singh Walia | [email protected] 50
Image Alt Tags
Make JavaScript/CSS External
Banners (other on-page content)
Broken Links URL Structure
Optimization at Page-Level
All images have proper alt tags and
descriptions mentioned
Externalize the JavaScript/CSS
code so that search engine crawls
the most important code (the
body text) first
All banners are linked properly and
have campaign codes (wherever
necessary)
There are no broken links on the
page
The URL structure of each
page is as per the guidelines
provided earlier
Understanding & Implementing SEO
Best Practices: SEO Checklist
5/2/2014 Gagandeep Singh Walia | [email protected] 51
HTML Sitemap
XML Sitemap
Text Navigation
Robots.txt
Server Configuration
Redirections
Privacy Statements
Optimization at Site-Level
Understanding & Implementing SEO
Best Practices: SEO Checklist
The sitemap for the site is
present, and every page links to
the sitemap
Ensure that the XML sitemap is
submitted to the search engines. This
ensures that Google crawler can crawl
into the deep links and can index
them. Submit the Sitemap to Google
using Google Webmaster Tools.
Verify there is text navigation (and not
JavaScript or Flash navigation that
spider’s can’t see) at least at the bottom
of the page
This file exists, even if it's empty.
Ensure that Robots.txt does not
accidentally exclude important files,
directories or the entire site
Ensure that No 404 errors exist
Ensure all redirects are 301
and there is no 302 redirects
A privacy statement exists
(letting site visitors know of
what we will do with the data
we are collecting)
Understanding
Webometrics Ranking
“Rank does not confer privilege or give power. It imposes responsibility.”
Understanding
Webometrics Ranking
A ranking system for the world's
universities based on a composite
indicator that takes into account both the
volume of the Web contents (number of
web pages and files) and the visibility
and impact of these web publications
according to the number of external
inlinks (site citations) they received.
5/2/2014 Gagandeep Singh Walia | [email protected] 53
Understanding Webometrics Ranking
Some Facts July, 2013
Is this a ranking of University Website?
No! Web presence and visibility are used
as indicators of global performance of a
university.
Web design is totally irrelevant as all the
measurements are related to the contents
published.
5/2/2014 Gagandeep Singh Walia | [email protected] 54
Understanding Webometrics Ranking
Methodology
Webometrics Ranking
Visibility (50%) Activity (50%)
No. of external links
linked to our website
Presence (1/3) Openness(1/3) Excellence (1/3)
The total number of webpages
hosted in the main web-domain
(including all the subdomains
and directories) of the university
as indexed by Google.
The number of rich files (pdf,
doc, docx, ppt) published in
dedicated websites according to
the academic search engine
Google Scholar.
The academic papers published in high
impact international journals, where the
university scientific output is a part of the
10% most cited papers in their respective
scientific fields
5/2/2014 Gagandeep Singh Walia | [email protected] 55
Understanding Webometrics Ranking
Calculating Webometric Score
“If winning isn't everything, why do they keep score?”
Understanding Webometrics Ranking
Calculating Webometrics Score: Benefits
There are several reasons why it’s important
to know how this score is calculated:
1. Understand where you stand in the
current scenario among other
universities in your region.
2. Identify the factors that your website is
stronger at when compared to others,
and in what factors it is weaker.
3. Website content can then be optimized
to improve weak factors.
5/2/2014 Gagandeep Singh Walia | [email protected] 57
To demonstrate calculation and to arrive at a Webometric score, the
website of Universitas Terbuka is used as an example
http://www.ut.ac.id/
Understanding Webometrics Ranking
Calculating Webometrics Score: Visibility
This indicator is the product of square
root of the number of backlinks and the
number of domains originating those
backlinks.
To calculating the number of links
received for a website, visit
http://ahrefs.com and type in the URL
you want to calculate the visibility of.
Visibility = sqrt (30,000) * 815
= 141,162.1
Visibility (50%)
No. of external links
linked to our website
5/2/2014 Gagandeep Singh Walia | [email protected] 59
Understanding Webometrics Ranking
Calculating Webometrics Score: Presence
It counts every webpage, including all the
formats recognized individually by Google, both
static and dynamic pages and other rich files.
Having additional domains or alternative
central ones for foreign languages or marketing
purposes penalizes in this indicator and it is
also very confusing for external users.
To calculate Presence, type in
site:ut.ac.id/ on google.com
Presence = 153,000
Presence (16.67%)
The total number of webpages hosted
in the main web-domain (including all
the subdomains and directories) of the
university as indexed by Google.
5/2/2014 Gagandeep Singh Walia | [email protected] 60
Understanding Webometrics Ranking
Calculating Webometrics Score: Openness This needs to be calculated for each individual
file type (pdf, doc, docx, ppt) and then summed
up together.
To find the number of PDFs submitted, go to
http://scholar.google.com and type in
site:ut.ac.id filetype:pdf
Do similarly for all mentioned file types and
arrive at a total. That number becomes the
Openness value.
In this case, Openness = 376(pdf) + 1(doc) +
0(docx) + 0(ppt) = 377
Openness(16.67%)
The number of rich files (pdf, doc,
docx, ppt) published in dedicated
websites according to the academic
search engine Google Scholar.
5/2/2014 Gagandeep Singh Walia | [email protected] 61
Understanding Webometrics Ranking
Calculating Webometrics Score: Excellence
This is a measure of high quality output of research
institutions, and the data is provided by the
Scimago group.
According to the SIR Report* published in 2013,
Universtas Terbuka does not feature in the 2744
entries published.
Only 3 Indonesian Universities featured:
- Bandung Institute of Technology
- University of Indonesia
- Gadjah Mada University
Hence, Excellence Value = 0
Excellence (16.66%)
The academic papers published in high
impact international journals, where the
university scientific output is a part of the
10% most cited papers in their respective
scientific fields
*http://www.scimagoir.com/pdf/SIR%20Global%202013%20O.pdf
5/2/2014 Gagandeep Singh Walia | [email protected] 62
Understanding Webometrics Ranking
Calculating Webometrics Score
Visibility (50%) 50% of 141,162.1 = 70,581.05
Presence (16.67%)
Openness(16.67%)
Excellence (16.66%)
16.67% of 153,000 = 25,505.1
16.67% of 377 = 62.85
16.66% of 0 = 0
Webometrics Score 70,581.05 + 25,505.1 + 62.85 + 0 = 96,149
5/2/2014 Gagandeep Singh Walia | [email protected] 63
Understanding Webometrics Ranking
Calculating Webometrics Score
Scores for all university sites are calculated
similarly, and then arranged in descending
order. And then ranked. That’s where the
Webometrics ranking comes from.
The higher the score, the better you are ranked.
As nothing is perfect, Webometrics tweaks the
criteria of measurement with every ranking list
produced so as to make a better ranking system.
The updated criteria can be found here.
5/2/2014 Gagandeep Singh Walia | [email protected] 64
Universitas Terbuka
A Few Quick Tips
“The key to mixing colors, patterns, and textures is BALANCE.”
Universitas Terbuka
A Few Quick Tips
A large web presence is made possible only with
the effort of a large group of authors. The best way
to do that is allowing a large proportion of staff,
researchers or graduate students to be potential
authors.
Hosting external resources can increase the
visibility: Conference websites, software
repositories, scientific societies and their
publications, especially electronic journals.
Converting important resources that are available
in non-electronic format into web pages is quick
and easy.
5/2/2014 Gagandeep Singh Walia | [email protected] 66
Universitas Terbuka
A Few Quick Tips
Submit to Google Scholar!
The number of journals / educational
papers found on Google Scholar form an
important part of the total ranking.
It also boosts up the “visibility” factor as
those papers are also shown as search
results on Google.
And, not to forget the additional backlinks
that will be received from these additional
papers.
5/2/2014 Gagandeep Singh Walia | [email protected] 67
Universitas Terbuka
A Few Quick Tips
Here’s an example of the current
problem:
Number of PDF files available on
the University’s website as shown
by “google.com” is 5,010.
However, number of PDF files
available on the University’s
website submitted to Google
Scholar is 376.
That’s one-thirteenth!
On google.com
On scholar.google.com
5/2/2014 Gagandeep Singh Walia | [email protected] 68
Universitas Terbuka
A Few Quick Tips
Here’s what you need to know about submitting journals to Google Scholar:
For University Repositories:
“If you're a university repository, we recommend that you use the latest version of Eprints
(eprints.org), Digital Commons (digitalcommons.bepress.com), or DSpace (dspace.org) software to
host your papers.”
For Individual Authors:
“Upload your paper (in pdf format) to your website, and add a link to it on your publications page.”
Ensure the title of the paper is at the top of the first page and the authors listed right below. Always
include a bibliography section titled “References” or “Bibliography” at the end.
Read the complete Inclusion guidelines here Submit your website to Google Scholar here
5/2/2014 Gagandeep Singh Walia | [email protected] 69
Universitas Terbuka
A Few Quick Tips
Site Language
The Web audience is truly global, and so the website
must cater to the global audience as well.
Language versions, especially in English, are
mandatory not only for the main pages, but for
selected sections and specially from scientific
documents.
Currently, the English version differs significantly
with the Indonesian version (which is much richer)
Sub-domains do not have an English Version. Here’s
an example: http://www.fmipa.ut.ac.id/
In Bahasa
In English
5/2/2014 Gagandeep Singh Walia | [email protected] 70
Universitas Terbuka
A Few Quick Tips Rich & Media Files: Have multiple versions of the file –
HTML for easy viewing on the website, and PDF, for easy
downloading.
Quick Share: Adding the share functionality to all journals /
papers enables users to share it with friends/colleagues
easily.
Archiving and Persistence: Absolutely ensure that a copy of
the outdated / old material is retained. An archive is an
absolute essential.
Site Enrichment: The use of meaningful titles and
descriptive metatags can increase the visibility of the pages.
Standards like “Dublin Core” can be used to add authoring
info, keywords and other data about the web sites.
5/2/2014 Gagandeep Singh Walia | [email protected] 71
Final Thoughts
“Success is not final, failure is not fatal: it is the courage to continue that counts.”
5/2/2014 Gagandeep Singh Walia | [email protected] 73
Thank You
For your Attention
“Once upon a workshop”
Gagandeep Singh Walia | [email protected]
Singapore, February 2014