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EU system for geographical indications for agricultural
products and foodstuffs
Brussels, 22.04.2013
Michael ERHARTEuropean Commission
DG Agriculture and Rural DevelopmentUnit H2 – Agricultural product quality policy
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2 types: PDO and PGI
1. geographical area + + =
2. specific product
3. causal link 4. PGI or PDO2
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PDO and PGI
• Protection identical
• Community symbol: differences in colour… but not in black and white
• 14% EU consumer recognition (2012)
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Benefits - producer
• Name is reserved to products respecting the specification and are produced in a delimited geographical area (IP protection)
• Administrative protection by public authorities• Name is not reserved to 1 single owner (TM), but
can be used by all producers respecting the specification
• Differentiation on the market allows often a better price and better division of the added value
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IP protection
• Protection to the NAME not to the product.
• Right to use: applies to ‘any operator’ respecting product specification
• Protection indefinite (but possibility of cancellation if no use for 7 years)
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IP protection
Protection against wrongful uses:
•direct or indirect use of a registered name on non-originating product;
•misuse, imitation or evocation, even if name is translated;
•any other false or misleading indication or other practice liable to mislead consumer
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Sales value
• Sales value of EU GIs: €54.3 billion in 2010 (estimated at wholesale stage in the region of production)
• 5.7% of the total EU food and drink sector
• Estimate of EU GI exports value: € 11.5 billion
• 15% of EU food and drink industry exports
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Number of GIs
Success reflected in the number of registered Geographical indications (GIs) in the EU:
• 1561 Wines• 332 Spirit Drinks• 1130 Foodstuffs - of which 14 from third
countries (mainly Asia)
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Sales value by scheme
Year 2010
Source: AND study for the European Commission
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Sales destination
• 60% of sales take place on the domestic market, 20% on the EU market and 20% in third countries• 663 GIs sold only in their MS of production• 1525 GIs exported (1224 wines, 231 agri products, 70 spirits)• Wines + spirits = 90% of total GI exports (in value)
Source: AND study for the European Commission
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Value premium
•the premium a GI can expect from the market, compared to non-GI products
in average, the price of a GI product is 2.23 times the price of a comparable non-GI products Value premium rate in the EU27 by scheme
1.55
2.57
2.75
0.00 0.50 1.00 1.50 2.00 2.50 3.00
Agr prod. and food.
Spirits
Wine
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More information
Agricultural products and foodstuffs:
• Council and European Parliament Regulation (EU) No 1151/2012 http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ:L:2012:343:0001:0029:EN:PDF
• DOOR databasehttp://ec.europa.eu/agriculture/quality/database/index_en.htm
• Quality policy web-pages: http://ec.europa.eu/agriculture/quality/index_en.htm
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