Download - Eureka forbesob_herzberg theory motivation
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Eureka forbes limited
• About the Company• Philosophy • Pillars of Success• Euro Champ Tasks
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Herzberg Theory
Frederick Irving Herzberg (April 18, 1923–January 19,
2000)
Traditional View
Herzberg’s ViewSatisfaction Dissatisfaction
Satisfaction No Satisfaction
No dissatisfaction Dissatisfaction
Motivators
Hygiene Factors
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• Salary pay
• Working condition
• Dont make them dis satisfied
• Working hours
Hygiene
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Motivation
• Motivation
• Achivement
• RNR(rewards & recognition)
• Growth
•Company Policy
•Health Policy
• Familiar Relationship
• Responsibility (CSR)
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•The procedure that Herzberg used is limited by its methodology
•The theory provides an explanation of job satisfaction. It is not really a theory of motivation
Criticisms of Herzberg’s theory
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•No overall measure of satisfaction was utilised
•The Motivation – hygiene theory ignores situational variables
•Herzberg assumes a relationship between satisfaction and productivity. But the research methodology he used looked only at satisfaction
Criticisms of Herzberg’s theory
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•Improve the working environment
•Utilize the full ability of the employee
•Employees ability should be given
increasing levels of responsibility
•This theory emphasize upon job-
enrichment
•Focusing on the motivational factors can
improve work quality
Conclusion
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Reference
www.eurekaforbes.com
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