Reimagining Tech Media in a Mobile First World
Den Howlett, co-founder
Who needs more media?
Our founding principles
Our founding principles
Our founding principles
We didn’t have a choice
We didn’t have a choice
Reality
UK US ES DE? AUS?
Timeline - late Oct 2012
Design principles❖ No adverts!
❖ No unsupported 3rd party JS!
❖ Standard components wherever possible!
❖ Commercial, SUPPORTED plug-ins!
❖ Responsive framework that could be hacked!
❖ Minimal PHP/CSS coding to ensure ease of upgrade!
❖ Performant on all mobile platforms!
❖ Scalable
Timeline - early Nov 2012
Timeline - late Nov 2012
Timeline - late Nov 2012
Timeline - Feb 4th 2013
Timeline - Feb>March 2013
Timeline - Apr>May 8th 2013
Tech used
Traffic
Was mobile 1st the right decision?
Challenges
Performance
Streamline
Analytics
Efficiency
Redundancy
What’s next?
Image credits❖ http://www.gapingvoid.com!
❖ http://www.vorsight.com!
❖ http://sixrevisions.com/user-interface/website-wireframing/!
❖ http://softestsolutions.co.uk/?page_id=56 !
❖ © sergei_fish13 - fotolia.com!
❖ © olly - fotolia.com!
❖ © Artur Marciniec - fotolia.com!
❖ © bahrialtay - !
❖ © Ben Chams - fotolia.com!
❖ http://www.keepcalm-o-matic.co.uk/p/keep-calm-and-refactor-code-12/