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Nature’s calling. Does it make sense to use digital
communication media for nature conservation?
Achim Laber
EUROPARC-CONFERENCE 2012
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Genk
Feldberg
400 km
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Mt Feldberg Nature Reserve: Biggest and oldest nature reserve in Baden-Württemberg.
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Up to 1.5 million visitors per year
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Mass tourism caused serious erosion problems and damages in the 1960s and 70s
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Ranger since 1989…
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Main tasks in the beginning: • Solve erosion problems • Observe the nature reserve • Monitoring • Environmental education
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Nature information center at Feldberg since 2001
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John Muir 1838-1914 I'll interpret the rocks, learn the language of flood, storm and the avalanche. I'll acquaint myself with the glaciers and wild gardens, and get as near to the heart of the world as I can.
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Our visitors
intellectualsnormal people
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The Pocket-Ranger (1. Version 2006) • PDA • digital nature
pocket guide • 12 videoclips • navigation at
Feldbergsteig • For rental in the
information center Feldberg
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http://www.youtube.com/watch?v=bB-EaUpQqdA
The Pocket-Ranger (1. Version) positive • clips negative • software • hardware • handling
Recycling of the films for the Pocket-Ranger-APP
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The Pocket-Ranger-App
http://www.youtube.com/watch?v=gH9mdmGTrbw
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The Pocket-Ranger-APP positive • Hardware • Software • 1500 Downloads in the first 3
months • no rental negative • People download it
without using it. • No possibilities of interaction.
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Further benefit: DVD in combination with a quiz as preparation for the schoolclass–program in the nature information center.
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Further benefit: The filmclips are „door-opener“ for other media like television.
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Further benefit: Using the films for infomation via youtube in the internet.
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Further benefit: As youtube-user you can get in contact with other youtube-users.
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Solution for different audiences: The „Talking Ranger“ Videopresentation in the exhibition of the information center.
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Unexpected solutions can result in unexpected awards.
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Solution for different audiences: The main goal must be the contact between people an nature.
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Solution for different audiences: Find a language which is comprehensible for your audience.
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Contact to the press
• A good updated mailinglist
• Periodic information about news
• A nice pictures is as importand as a short text
• Further information on the homepage
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Contact to sponsors
• First contact: telephone
• Projekt description (possible in paper but also digital)
• Description short and innovative, lots of pictures, less text
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http://www.naturpark-suedschwarzwald.de/naturpark-fuer-kinder/aergere-ranger-nicht
• Use the knowledge of young colleaques.
• Try yourself to understand new technologies. We all are busy but most of us have a bit time left. Where there‘s a will, there‘s a way.
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Conclusion • The content is more
important than the medium
• But a new medium brings new posibilities
The invetion of the letterpress
The same media in different qualities.
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Conclusion Digital Media? Yes! But:
• As a niche • Together with classical
ways of environmental education
• Humour helps
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Freeman Tilden
1957
Information
1. needs relationships to the experiences of our visitors,
2. must be a form of discovery,
3. should not be instruction but a challenge to use your own brain.
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THE END