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Europeana Awareness Training days7/8 February 2012, Oxford
PR-CampaignEuropeana 1914-
1918
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Plan:- four public participation days in
Frankfurt/M., Berlin, Munich, Stuttgart in March/April 2011
- extension four more days in Erfurt, Dresden, Kiel and Regensburg in June/July 2011
Task:- create media interest in the
crowdsourcing campaign- make sure that the public knows about
the public participation days (aim: ~100 participants)
- get media coverage of the days
PR-CampaignEuropeana 1914-
1918in Germany
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Promotional Material- A3 Posters- Folder- Postcard
PR-CampaignEuropeana 1914-1918 in
Germany
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Promotional Material
- Folder
PR-CampaignEuropeana 1914-1918 in
Germany
![Page 5: Europeana Awareness Training days 7/8 February 2012, Oxford](https://reader035.vdocument.in/reader035/viewer/2022070419/56815b1d550346895dc8d22d/html5/thumbnails/5.jpg)
Promotional Material
- Folder
PR-CampaignEuropeana 1914-1918 in
Germany
![Page 6: Europeana Awareness Training days 7/8 February 2012, Oxford](https://reader035.vdocument.in/reader035/viewer/2022070419/56815b1d550346895dc8d22d/html5/thumbnails/6.jpg)
Promotional Material
- Postcard with Thank you stamp
PR-CampaignEuropeana 1914-1918 in
Germany
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Promo Film
- Otto & Bernard
PR-CampaignEuropeana 1914-1918 in
Germany
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PR-CampaignEuropeana 1914-1918 in
Germany
How to get the media to cover?
Press launch in Berlin
• Selection of officials and experts
• great story• original material (something to
film)
• Good media opportunities
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Pre-event coverage
PR-CampaignEuropeana 1914-1918 in
Germany
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PR-CampaignEuropeana 1914-1918 in
Germany
Munich
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PR-CampaignEuropeana 1914-1918 in
Germany
Munich
Stuttgart
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Dresden
PR-CampaignEuropeana 1914-1918 in
Germany
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Erfurt and Kiel
PR-CampaignEuropeana 1914-1918 in
Germany
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PR-CampaignEuropeana 1914-1918 in
Germany
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Press launch in Berlin
- A3 Posters- Folder- Postcard
PR-CampaignEuropeana 1914-1918 in
Germany
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- European Press Launch, Luxembourg, 27/2/2012
- Press Launch for every country- Distribution of Promo Material- Media reports before the event- Coverage of the event
PR-CampaignEuropeana 1914-1918
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Thank you!
PR-CampaignEuropeana 1914-1918