Eurosport, Europe’s leading sports channel
International & inspirational
Powerful & accountable
Best content
Live first
World-class commentary
120 million homes
59 countries.
20 languages.
19.5 million viewers a day
Eurosport 2, the new generation sports channel
Entertainment
Innovation
Fast expanding
Complementary & different
Cross-promotion
Launched in 2005
43.5 million homes
46 countries.
14 languages.
eurosport.com, the n°1 online sports brand
Multi-local
Live & exhaustive coverage
Great events
Creative & flexible
Interactive services
11 versions & 10 languages
8 million unique users per
month
227 million page views
every month on average
2010, a historical year on Eurosport
* Calendar subject to changes
At the hearth of the action, with more than 50% of our programming LIVE
Classical advertising solutions
ex: TV Spots & Banners
New Media creativity
ex: Tailor made mini sites &
competitions
Editorial integration solutions
ex: Short programs, brand integration…
Integrated communication
ex: Press activity, hospitality,
merchandising…
On-ground activities
ex: Increased visibility on
site
360° communication opportunities
City Chase
Coverage & Advertising Package on Eurosport 2
Coverage of 5 European stages & the Final
A 13-minutes magazine featuring the best moments of 5 European stages will be
broadcast on Eurosport 2. Each magazine will be repeated twice (total of 15 x 13’
broadcasts)
A 26-minutes magazine featuring the best moments of the final stage will also be
broadcast on Eurosport 2. This magazine will be repeated twice (total of 3 x 26’
broadcasts)
These magazines will be promoted on Eurosport 2 via 75 promotion spots
The sponsor 6sec billboard will be associated to the magazines and to
the promotion spots:
- 75 promotion spots + 36 titles + 9 Break Bumpers
- Total of 120 x 6 sec billboards
Associated Sponsorship Package for 1 sponsor
* Production costs for the TV billboard are not included
Associated Sponsorship Package for 1 sponsor
- The sponsor 6 sec billboard will be associated to the beginning & at the end
of each Vignette and to the promotion spots.
- Total of 45 x 6 sec billboards
* Production costs for the TV billboard are not included
Dedicated short programs for 5 European stages
To increase awareness and visibility of the Event, we will create a 1min
dedicated vignette per European stage that will be broadcast on Eurosport.
Each vignette will be repeated twice (total of 15x1min vignettes)
In addition to the vignettes, the event will also be promoted on Eurosport
through 15 promotion spots.
City Chase
Presence & promotion on Eurosport
Commercial Offer
TV exposure and associated advertising package
- 13’ highlights for the 5 European stages repeated twice
(Total of 15 x 13’ broadcasts)
- 26’ highlights for the Final stage repeated twice
(Total of 3x 26’ broadcasts)
Coverage of the event on
* Production costs are not included
Advertising package on
- 75 promotion spots + 36 titles + 9 Break bumpers
- Total of 120 x 6sec billboards
Dedicated vignette on Advertising package on
- 1min vignette for the 5 European stages repeated twice
(Total of 15 x 1min broadcasts)
- 15 promotion spots + 30 titles
- Total of 45 x 6sec billboards
Rate Card Media Value: € 157,000
Discounted Budget (25%): € 118,000
Net after agency commission (15%): € 100,000*
Concept
To increase awareness around the event, and to encourage the users to
register and participate in their local City Chase, we will use our strong online
versions to promote locally the City Chase.
One month prior each event on the local versions, internet users will see a
specific Rectangle (with useful information such as date and place, a link to
City Chase website as well as the sponsor visibility) that will promote the event
taking place in their city very soon!
Content
- 300 x 250 Rectangle Ads
- 3.2 Million guaranteed impressions to promote the local stages
Period
- One month prior each of these 3 local events
Placement
- Homepage, Run of Station
Additional Option
Online promotion of City Chase local stages
Rate Card Media Value: € 80,000
Discounted Budget (40%): € 48,000
Net after agency commission (15%): € 40,000*
* Production costs are not included