Download - Event Mgmt (SLM)Final
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Event Management
Felicitation of the team of themovie
\Slumdog Millionaire[
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STANCE
STANCE : The Event Management
Company
Head Office : Mumbai
Key Factors :Creative Conceptualization,
Meticulous Planning, Wide Network,Tailored Solutions & Cost Effective Services
Work Area : Event Marketing, Artiste
Management & Celebrity Co-ordination, Casting& Production
Growth : 50% per year for the last 2 years
consecutively
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STANCE\Slumdog Millionaire[Team Danny Boyle Director
Loveleen Tandon Co Director (India)
A. R. Rahman Music
Child Artists:
Rubina Ali Latika Jr.
Tanvi Ganesh Lonkar Latika Sr.
Ayush Mahesh Khedekar Jamal Jr.
Tanay Chheda Jamal Sr.
Ashutosh Lobo Gajiwala Salim Sr
Azharuddin Mohammed Ismail
Salim Jr.Artists:
Dev Patel Jamal Malik
Freida Pinto Latika
Irrfan Khan Police Inspector
Anil Kapoor Prem Kumar (Host KBC)
Madhur Mittal Salim
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STANCEConcept
Purpose: Honoring the team of Oscar winning movieSlumdog Millionaire
Theme: - Sports
- Music and entertainment
Venue Wankhede Stadium, Mumbai
- Taj Mahal Palace & Tower, Mumbai
Expected Audience 36,000
Time & date of the event - Saturday 27th June, 2009
4:00pm onwards
Planning for such an event begins 60 days before the event
Profits earned would be used for slum rehabilitation
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STANCESponsors Event Sponsor :Virgin Mobile
Co Sponsor :Hero Honda
Future Group
Media Partner :Bombay Times (Times Group)
Times Now
Indiatimes.com
Radio partner : Radio Mirchi
Broadcasting Partner: Set Max
Cricket kit, Team Uniform and Shoes: Adidas
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STANCEBenefits to Sponsors
Logos will appear on T-shirts
The winning team gets the Virgin
Mobile Cup
Advertisements during broadcasting
Sponsor s names on the passes
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STANCEBenefits to Sponsors
Boundary Advertising
Event Sponsor will get naming rights
Sponsor to be named during the prize giving
ceremony
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STANCEFelicitation
Felicitation event hosted by
Mandira Bedi
Welcome the sponsors
representatives on the dais
Present Swarovski mementos to
movie team
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STANCEFelicitation
Backdrop of pyrotechnics.
Each of the members share a few words of their
experience.
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STANCET-20 Cricket Match
Slumdogs v/s Millionaires
John Abraham (C)
Salman Khan
Madhur Bhandarkar
Farhan Akhtar
Hrithik Roshan
Ritiesh Deshmukh
Gautam Singhania
Yash Birla
Rahul Mahajan
Siddharth Mallaya (WC)
Abhishek Bachchan
Zayed Khan
Tushar Kapoor
Ajay Raut
Rahul Dixit
Rohit KarkareRavi Achrekar
Chetan Mahimkar
Shiva Patil (C)
Ketan Joshi
Vishal Karande
Nishant Mohite (WC)
Ganpat Karandikar
Rohan Patel
Sahil Hegde
Lakshman Godbole
Slumdog Team Millionaire Team
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STANCEMarketing Plan
Product/Service
Event Venue
Quality of food
Quality of entertainment
Place
Ticket selling points
Venue
Price
Cost of ticket
Promotion
Branding
Advertising and publicity
Public Relations
Marketing
Mix
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STANCEOperations & Logistics Plan
Invitations
Slumdog Millionaire Team (Movie Team): 50
days in advance
Millionaire Cricket Team: 15 days in advance
Slumdog Cricket Team: 10 days in advance
Media: 10 days in advance
Press Release: 7 days in advance
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STANCE
Decoration: Jay Decorators
Contact 1 week before
Requirements for the event
4 projectors
Sound System
Stage Set up
Lighting Boundary Hoardings
Generators
Actual work starts 1 day prior
Operations & Logistics Plan
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STANCE
Food and Beverages: Blue Foods
Contact 1 week before the event
Menu: continental fast food with mock tails
Pantry space will be provided at the stadium
premises
Buffet dinner and cocktails at Taj Mahal Hotel
will be catered by the hotel
Operations & Logistics Plan
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STANCE
Safety and security: Trig Securities
300 security personnel of whom 50 will be
armed for VIP security
Fire brigade will be on premises
Ambulance with a doctor would be on standby
in case of medical emergencies
Operations & Logistics Plan
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STANCE
Transportation:
Chopper services: Pawan Hans
Slumdog cricket team from Dharavi to
the stadium: Patel Roadways
Booking : 2 weeks in advance
Operations & Logistics Plan
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STANCE
Music & Entertainment: DJ Suketu
Performance of drum beats: Sivamani
Operations & Logistics Plan
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Known as Spin Doctor
Been DJing and playing music at
night clubs, parties all over the
world since the past 12 years.
Awards Wins:
1) MTV Immies Award in 2004 for
Best remix for Bin Tere Sanam2) MTV Immies Award in 2005 for
Best remix for Kya Khoob Lagti Ho
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He plays manyinstruments
including drums, otcoban,
Darbuka, Udukai, Kanjira.
He has played drums for
many Indian films includingRoja, Rang De Basanti, Taal,
Lagaan, Dil Se, Guru &
Kabul Express.
H
e has played at variousconcerts and events.
Some of his albums include
Kash, Pure Silk, Krishna
Krishna, Drums on Fire etc.
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STANCE
Media Planning: Eggfirst Media
Planners
Contact 1 month in advance
Hoardings 15 days in advance
Ticket Selling 15 days in advance
Radio Ads 10 days in advance
Print Ads 15 days in advance, 4 times a week
Operations & Logistics Plan
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STANCEBackstage Operations
April 24
8 p.m.onwards
Stage Set Up
Lighting
April 25
Completion ofDecoration work by 11 a.m.
Security Teams deployment 2 p.m. onwards
Blue Foods arrival- 2 p.m.
April 25
Siva Mani confirms stage and sound system at 2 p.m.
DJ Suketu confirms stage and sound system at 3 p.m.
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STANCEBackstage Operations
April 25
Slumdogs Cricket Team reaches venue - 3p.m.
Millionaire Team reaches venue - 3p.m.
April 25
Slumdog Millionaire movie team reaches Azad
Maidan- 4:30p.m.
Slumdog Millionaire movie team reaches WankhedeStadium in Choppers - 4:45p.m.
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STANCELegal Compliance
Licenses to be taken from:
Police
Traffic
Entertainment :Government
Power & works Department
Music: Public performance license
NOC from Government for Charity
Application for the use of stadium to CCI
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Media
Center
West Stand
Stage
Garware
Screen 3
Screen 4
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STANCEFinancial Plan
Stadium Pricing.xlsx
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STANCE
No. Time slot Activity
1 4:00 p.m. onwards Gates open for audiences for the match
2 4:45 p.m. 5:00 p.m.
Entry of Slumdog Millionaire Team by chopper,
escorting them to the box.
3 5:00 p.m. - 5:10 p.m. Welcome Note (Mr. Amitabh Bachchan)
4 5:10 p.m. - 5:20 p.m. Introduction of the two cricket teams
5 5:20 p.m. - 5:30 p.m. Toss and Pitch report
6 5:30 p.m. - 7:00 p.m. 1st Innings
7 7:00 p.m. - 7:10 p.m. Refreshments for the teams and the guests.
8 7:10 p.m. - 7:25 p.m. Performance by Sivamani
9 7:30 p.m
. -9
:00 p.m
. 2nd Innings
10 9:05 p.m. - 9:20 p.m. Match presentation ceremony
11 9:20 p.m. - 10:30 p.m. Felicitation of the Slumdog Millionaire Team
12 10:30 p.m. - 11:00 p.m.
Evacuation of the audience- Escorting of the guests
and the Millionaire team to Taj
13 11:00 p.m. onwards J ocktail inner at Taj for Milionaire teamandguests.
Show Flow
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STANCEAcknowledgement
Mr. Aliasgar Munshi
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STANCEThank You
Credits:
Anand Bagri (03)
Madhuresh Jindal (22)
Rohit Kothari (27)
Mansi Oza (39)
Minal Thakkar (58)