Download - EVENT Promotions by Carolucia Octavania
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EVENT PROMOTIONS:
How To Win Ur Target’s Heart
Presented by :
Carolucia OctavaniaPublic Relations Manager
AIESEC University of [email protected]
University of Indonesia, November 11th, 2006
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First think first
What do u expected?
From this session…
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What does promotions means?
Just put urself into box(hope that people will watching u..)
Or
Create proactively approach to other personal
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The Purpose
1. Giving the right ‘education’ of your event
what kind of education?
2. Attract the target
who’s my target?
how to attract them
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What kind of Education?
To educate market about our event,
Through BRAND!
Brand integrity
Positioning Differentiation
Brand identity Brand image
Brand
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Who’s my target
First, analysis :
Who do u want to come?
Where usually they exist?
When u can meet them?
How they usually aware about some event?
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How to attract them?
Few guidelines:
• Period
• Objectives
• Channels
• Tools
• Strategy
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Period
• Not too short causing promotions cannotachieve target
• Not too long boring
So, the ideal time?
Depend on event.
About 1 – 2 month for ‘sounding’
Then 2 – 3 weeks before event.
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Objectives
Make ur target measurable!
For example: 3000 visitors.
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Channels
Know the area that u want to promote.
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Tools
• Posters
• Flyers
• Banners
• Milis – internet communications
• Media
• Personal publication
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Strategy
Make the best key messages delivery to target!
U must describe:
1. What event the theme – name of ur brand
2. What product contain what – the essence
3. Differences the benefit – compare withother competitor
4. Who we are what is ur organization / institution
5. Follow up give the contact number
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Strategy
Ur character must be:• Open minded• Persuasive• Confident• Good communication skill• Friendly• Target oriented• Have a broad channel• Keep on ur ‘brand track’, not overselling• Proactive, not reactive• SMILE is the most effective way to first attract
» Then...
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WIN THE HEART!
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Evaluation
-high priceprice & distribution- Low purchase
- wrong distribution
- poor service
- event not attractivepositioning- Low interest
- advertising notinformatif
- too short period
- poor mediamarketing communication- Low awareness
CAUSEPROBLEMPOOR RESPONSE
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Are u waiting for ur target
or
make them pursuing for u?