Download - EventTech Prezo - Costs of Events
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Set Appropriate and Realistic Goals:
Know Your Budget & What You Can Do With It
Know How Much Time There Is
Know Your Market & How To Reach It
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Budget & What You Can Do $1,500
Produce a decent launch party Sponsor a series of parties/meetups
$7,000 A half-day one-track event A full-day, no meals, workshop-like event
$15,000 A full-day one-track conference
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And What You Can’t… $1,500
NO Open Bars; NO Meals; MINIMAL A/V $7,000
NO Full Meals; BASIC A/V; NO Classy Venues$15,000
EITHER A Nice Venue OR 2 Meals (Up To 500 people) Sufficient A/V, but nothing flashy
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Tips To Stretch Your Funds Hotels Quote High…VERY High. Like 30% High. Find Partners With Space
Like Microsoft, Law Firms, Google, etc. Sacrifice a nice space for the option to bring food. Bring in Outside A/V Negotiate with Everyone
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Be Realistic With Your Time Have atleast 3 Months dedicated ~20hrs to view and choose venues 25hrs/week during prep (marketing, sponsors, agenda) 40hrs/week the last month 80hrs the final week. Do NOT do it alone.
Divide the workload based on skills Have a sounding board for ideas
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Reach Your Market Have a Specific Topic Find Partners
Other Event Producers Blogs / Media Connected Individuals (Lawyer, Investor, Accountant, etc.)
Identify Targeted Marketing Be Realistic
Aim for 200 at your first show Unless you have big-brand backing (TED, O’Reilly, Industry Blog, etc.)
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Questions or Comments?
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