Download - Every Opportunity is a Golden Opportunity
Every Opportunity is a Golden Opportunity
Kathy SchultzSenior Marketing Consultant, UW Health
Trey Schwab
Outreach Specialist, UW OTD
Jaime Myers, RN, MSN, CCTC
Senior Transplant Coordinator, UW Health Transplant
Start the “Ripple Effect” with the Online Tool Kit
http://www.uwhealth.org/organ-donation/online-donation-promotion-tool-kit/39706
Using These Tools: Examples
• Why reinvent the wheel? – Electronic/email campaign– Dilly for a dot idea– Local DMV recognition – Rose dedication event– Orange you proud to be a donor day
• Should you skip “the booth”?
Start the “Ripple Effect” with the Online Tool Kit
http://www.uwhealth.org/organ-donation/online-donation-promotion-tool-kit/39706
You and Your Hospital PR/Marketing Team
• Invite them in, share a story, provide education• Media guide and media talking points• Where to learn more• The “pretty stuff” (logos, artwork…)
“I just used the online toolkit to grab a donor dot logo! Handy!”
Lisa Malek- PR Specialist, St. Vincent GB
Start the “Ripple Effect” with the Online Tool Kit
http://www.uwhealth.org/organ-donation/online-donation-promotion-tool-kit/39706
Elevate Your Work and Promote Donation the Easy Way
• Print our materials (Dottie, YIW, DLA)• Use our sample stories, recipient/donor stories, or
write yours• Social media, your website• Order merchandise• Donate Life materials
Start the “Ripple Effect” with the Online Tool Kit
http://www.uwhealth.org/organ-donation/online-donation-promotion-tool-kit/39706
Win a HRSA Gold Medal
• Hospitals can now win a HRSA Medal of Honor for their work to promote organ, tissue, and eye donation
• Gold, silver, bronze.• Email Trey to enter
next year
UW Team TransplantForward for Life
Forward Focus CollaborativeApril 26, 2013
Jaime Myers, RN, MSN, CCTC
Problem
• Limited means to communicate to patients and donors about how they could assist with the promotion of organ donation.
• Transplant staff had limited materials and information on where to point patients who did inquire.
Goals
• Increase in state registry volumes.• Increase number of volunteers throughout
the UW Organ and Tissue Donation service area.
• Increase in volume of thank you’s sent to donor families and donor hospitals.
• Increase number of donors.
Aim Statement
To develop a formal program to heighten patient and family awareness of the need for organ donation and to better engage patients in donation awareness activities to increase organ donation.
Plan
• Solicit patient feedback • Identify existing measures• Develop plan• Develop materials• Identify and implement process for
material distribution
Target Population
• 1000+ waitlist candidates• 5600+ transplant recipients• 2900+ live donors• Family members of all groups
More than 10,000 people we can target to More than 10,000 people we can target to help with our mission!help with our mission!
Do: Material Development
• UW marketing staff member developed material packet based upon patient and staff input
• Identified pins for distribution
Materials
Do: Distribution of Materials
• Program discussions and staff orientation on how and when to distribute materials– One year anniversary visit with one year
pin– Additional clinic visits– Hospital discharge– Waitlist candidates and family members
Study
January – March 2013• Approximately 275 folders
distributed• 19 patients have joined the UW OTD
volunteer program • Thank you card volume
Study: Donor Registry Volume
Study – In Process
• Continued monitoring of goal metrics• Patient feedback – support group• Survey patients and staff regarding
materials
Additional Successes
• Shared materials with national Donate Life America program
• Materials also being used in the VA transplant program