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Evolving The Impact of Usability Testing: Supporting New Roles & Business MetricsAndrew Jensen | VP of ProductParesh Vakhariya | Sr. Director of Product
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Quick Housekeeping
1
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• Time at the end for Q&A
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• Continue the discussion using #uzwebinar
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Agenda
• Dynamics of the evolving roles involved
in UX Testing• A redesign driven by The evolving
needs of our customers • Using UserZoom to improve UserZoom• Demo: Intuitive Design, Rapid Study
Creation & Instant Recruiting
Andrew JensenVP of Product, UserZoom
Paresh VakhariyaSr. Director of Product, UserZoom
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End User
UX Researcher
UX Consultant
UX Architect
Visual Designer
Product Manager
Creative Director
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UX Research - The Market is Growing !
Human Factors
EngineersInformationArchitects
UserResearchers
User ExperienceConsultants
User ExperienceDesigners
User Researchers
UX Developers
UX Strategist Product
ManagersDEM
AN
D E
XCEE
DS
SUPP
LY
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In our previous lives, we lived here.
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We wanted fast, in-the-wild, real-time testing, with instant insights.
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We needed to adapt for
feedback on-the-go, multi-device,
and in a natural context
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Then UXers became really busy people...
Increased demand for usability testing
How could they cope with this
increasing demand?
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Automation Of Usability Testing• Software is helping automate the
tedious process of testing• Enabled companies to scale their
research, do more with less• Testing embedded in the design
process - test early, often, quickly• More teams need to collaborate to
create a better overall user experience• As a result, we see a WHOLE lot more
testing being done
EXECUTIVE STAKEHOLDER | CREATIVE DIRECTOR | UX RESEARCHER | VISUAL
DESIGNER | ART DIRECTOR | UX ARCHITECT | DEVELOPER
PRODUCT MANAGER | IXD PROTOTYPER | INTERACTION DESIGNER
USER FEEDBAC
K
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Then & Now A Transformative Experience
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Just-in-time nuggets of information : Actionable Insights
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Dog-FoodingExample 1 – Duplicate Project
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Dog-FoodingExample 2 – Validate Content
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Dog-FoodingExample 3 – TOL Videos
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Dog-FoodingExample 4 - 1st time experience
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Dog-FoodingExample 5 - Can I add more than one segment?
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Dog-FoodingExample 6 - Migrate desktop projects to mobile with 1 click
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An agile roll-out to address user feedback
5 25
All stages with rollback option
50 all
Number of Customers
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Ongoing measurement of key metrics
“Measure What Matters” – Ben Yoskovitz @ Lean Analytics MicroConf
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Important metrics that matter to usIncremental• # of users who try the beta• # of users who stay in the beta (don’t revert
back)
Longer Term• Expansion of users in an account• NPS• Renewal Ratio
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Let’s see a demo of the new UserZoom!
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Q&AHave a question? Type your question into the chat panel
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We loved having you with us today, thank you!
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