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ExcellenceAwards
Feedback session
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Tombstone data
Institution name
Department
Contact person
Competition category
Competition subcategory
Name of the entry Very important
Skills awards evaluation(Additional)
Photography
Design
Writing
Innovation
Illustration / Animation
Photography
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The five-point scale of excellence
1 - POOR - Almost totally wrong or inappropriate
2 - Somewhat less than satisfactory
3 - SATISFACTORY - A fully adequate approach or result
4 – Very good
5 - EXCELLENT - An excellent or creative approach or
result
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4,0 to receive an Award of Excellence
3,5 – 3,9 to receive a Merit
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We asked our evaluators to…
Be objective
Be kind
Add value
Put yourself in the shoes of the entrant
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The good, the bad and the….well….strange
Presentation – make it easy to see the impact, creativity, message
Research - the motivation for the project Measure - the impact
Observational analysis Focus groups Intercept interviews Pop-up Internet and intranet
The budget – oeps…..
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So what next?????
MACE 2014 – make it a great year New entry form Score sheet aligned with the score sheet of the IABC
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Good luck and Goodbye!
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What are we evaluating
Creativity Design Choice of media Lay-out Unique approach
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Questions
Does this work sample offer something new, a fresh approach, something that hits you between the eyes, that make you feel – I wish I thought about this?
Am I not subjective? How will the target audience feel about this – would
it be new to them?
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What are we evaluating?
Content
Writing, style and editing
Relevance of the information
Quality and relevance of the photographs/images
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Questions
What were they trying to communicate? Are the messages clear? If you were in the target group, would you appreciate
the message? Were the photographs cropped to enhance their
impact Were the photographs used effectively – even if they
are not high quality
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Mark up if
The messages reflect the objectives
Clear, consistent, clever, messages
Messages are structured to interest the target audience
The branding is consistent All the content elements
form a unity
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The strategic intent and outcomeWhat to look for
It should be clear why the project was carried out
It should solve a problem, fill a need, or help to
leverage an opportunity
Ideally, the need should be identified by formal or
informal research
Explanation of the characteristics of the target
audience
How they used the resources available
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Mark up for . . .
Explanation of the need Indicate why the project was
important Indicate what they wanted to
achieve Formal or informal research
used Describe the target audience A budget or clear
explanation of how resources were optimised
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Adjudication of the presentationWhat to look for
Does the work sample contain all of the elements and support material described in the plan?
The quality of the language Is the entry well written and produced, making it
easy to evaluate? Did the entrant make an effort to create a positive
image Does the work sample contain all of the elements
and support material described in the plan?
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Mark up for
An explanation that is easy to understand
Quality writing – in the workplan and the project
The sample material is sufficient
Ease of evaluation An effort made to make it
easy to evaluate – headings, etc
Overall quality of the project
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As a final check, ask yourself
Could this plan be used to show others what works?
Is it sensible, thorough, convincing and logical?
Was the project clearly under control and responsibly managed?
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Complete the evaluation
Do the calculations Ask yourself, is this worth an Award of Excellence Review your comments – are they kind, helpful,
would you like somebody to say this about your work?
Is there elements in this project that needs to be rewarded separately?
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Enjoy the process!