Download - Expand market & defend the market share
Transcript
Method 1: Attract New Customers
Adapt to these Strategies
Market Penetration
New Market Segment
Geographical Expansion
Method 2: Create More Usage
Additional Opportunities
to Use the Brand
Finding New Ways to Use the Brand
Key Points
To Increase the Frequency of Consumption: Bring Innovation in Product
Micromax LED TV Kurkure New Variants
Method 1: Pro-Active Marketing
Key Requirements
Innovation
Risk Taking Capacity
Future Vision & Willingness of Investment
Future Vision & Willingness of Investment