![Page 1: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/1.jpg)
Experience at the edge of the network
CC image: flickr.com/photos/brenthensarling/2119292515
alberta soranzo | @albertatrebla | wearefriday.com `
Interact London London, October 9-10 2014
![Page 2: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/2.jpg)
![Page 3: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/3.jpg)
CC image: lickr.com/photos/daniandgeorge/14895849623CC image: flickr.com/photos/jurvetson/536728722
![Page 4: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/4.jpg)
the last mile problem
![Page 5: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/5.jpg)
![Page 6: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/6.jpg)
context
![Page 7: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/7.jpg)
![Page 8: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/8.jpg)
CC image: flickr.com/photos/brenthensarling/2119292515
![Page 9: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/9.jpg)
Logos and images © DSG Retail Limited 2012.
![Page 10: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/10.jpg)
it’s not about seamless
![Page 11: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/11.jpg)
CC image: flickr.com/photos/celestemarie/5325061408
![Page 12: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/12.jpg)
but smooth seams
![Page 13: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/13.jpg)
CC image: flickr.com/photos/christopher_justin/7380175866image: shop.shugastore.com
![Page 14: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/14.jpg)
edge of the what?
![Page 15: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/15.jpg)
CC image: flickr.com/photos/field_walsh/167479887
![Page 16: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/16.jpg)
CC image: flickr.com/photos/cowfish/168824518
![Page 17: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/17.jpg)
smart devices
![Page 18: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/18.jpg)
CC image: flickr.com/photos/justininsd/6325582329
![Page 19: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/19.jpg)
CC image: flickr.com/photos/chrisbartle/6914762902
![Page 20: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/20.jpg)
CC image: flickr.com/photos/haglundc/4736600901
![Page 21: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/21.jpg)
CC image: lickr.com/photos/dgjones/3263816589
![Page 22: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/22.jpg)
CC image: flickr.com/photos/11561957@N06/4991116351
![Page 23: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/23.jpg)
why does it matter?
![Page 24: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/24.jpg)
CC image: flickr.com/photos/crazycups/3250141081
![Page 25: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/25.jpg)
CC image: flickr.com/photos/14687859@N00/258880499
![Page 26: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/26.jpg)
readable signs
![Page 27: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/27.jpg)
logos and images © 2014 Tile Inc.,
![Page 28: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/28.jpg)
logos and images © 2014 Tile Inc.,
![Page 29: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/29.jpg)
logos and images © 2014 Tile Inc.,
![Page 30: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/30.jpg)
logos and images © 2012-2014 © by Estimote, Inc
![Page 31: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/31.jpg)
![Page 32: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/32.jpg)
new experiences
![Page 33: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/33.jpg)
![Page 34: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/34.jpg)
CC image: flickr.com/photos/grahams__flickr/504362529
![Page 35: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/35.jpg)
![Page 36: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/36.jpg)
image: airportsinternational.com/
![Page 37: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/37.jpg)
images: getshortwave.com and techcrunch.com
![Page 38: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/38.jpg)
better experiences
![Page 39: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/39.jpg)
images: rubenshuis.be and estimote.com
![Page 40: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/40.jpg)
CC image: flickr.com/photos/askpang/2413348284
![Page 41: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/41.jpg)
CC image: http://mediacentre.heathrowairport.com/
![Page 42: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/42.jpg)
a couple of thoughts
![Page 43: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/43.jpg)
CC image: flickr.com/photos/mtsofan/7905622718
![Page 44: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/44.jpg)
logos and images © all registered trademarks or trademarks are property of their respective owners
![Page 45: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/45.jpg)
logos and images © indoors
![Page 46: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/46.jpg)
![Page 47: Experience at the edge of the network - Interact London 2014](https://reader033.vdocument.in/reader033/viewer/2022051108/5476db79b4af9f9c3f8b489b/html5/thumbnails/47.jpg)
CC image: lickr.com/photos/damianmoore/5991380531