Transcript
Page 1: Extreme Media Makeover

Extreme Extreme Media Media

RelationsRelations

James PilcherJames PilcherJames PilcherJames Pilcher

Kevin DuganKevin Dugan

January 28, 2010January 28, 2010

Page 2: Extreme Media Makeover

Extreme Media Relations

▪ Social Media: Paradox

▪ Five Concepts: Point | Counterpoint

▪ Five Action Items: Takeaways

Extreme Media Relations | 01.28.10 | @Extreme Media Relations | 01.28.10 | @jamespilcherjamespilcher | @| @prblogprblog

Page 3: Extreme Media Makeover

SOCIAL MEDIA: PARADOX

Media Relations & Social Media are (seemingly) at odds

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog

Page 4: Extreme Media Makeover

Social Media: Paradox

Social technology (platforms,

communities, widgets) can

bring us together.bring us together.

Social technology can also

keep us from truly engaging and

from connecting with each other.

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog

Page 5: Extreme Media Makeover

Social Media: Paradox

▪ Automation vs. Personalization

▪ Journalists vs. Bloggers

▪ Campaign vs. Commitment

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog

Page 6: Extreme Media Makeover

FIVE CONCEPTS:POINT | COUNTERPOINT

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog

Hack vs. Flack

Page 7: Extreme Media Makeover

Point | NOISE

▪ We compete with 34 gigabytes of information

– every day

▪ 34 GB of words and images = 7,000 songs, ▪ 34 GB of words and images = 7,000 songs,

40,000 photos or 40 hours of video

▪ An average of 2,000 news releases are

distributed – every day

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog

Page 8: Extreme Media Makeover

Counterpoint | NOISE

▪ More opportunities to connect with reporters

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog

s

Page 9: Extreme Media Makeover

Point | Relationship

▪ Keep closer track of more people

s

flickr.com/photos/yetanothermusicweblog/2413992725/

Extreme Media Relations | 01.28.10 | @Extreme Media Relations | 01.28.10 | @jamespilcherjamespilcher | @| @prblogprblog

Page 10: Extreme Media Makeover

Facebook, LinkedIn,

support

friend/

feedback

connect live

point | relationshippoint | relationship

FIVE CONCEPTS: POINT|COUNTERPOINT

Hack vs. Flack

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog

Twitter, Flickr, YouTube

reply/ rt

friend/ follow/ fan

comment/ linkshare/ discuss

Extreme Media Relations | 01.28.10 | @Extreme Media Relations | 01.28.10 | @jamespilcherjamespilcher | @| @prblogprblog

Page 11: Extreme Media Makeover

Counterpoint | Relationship

▪ Ambient awareness is a delicate balance

s

www.flickr.com/photos/jvk/31232480

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog

Page 12: Extreme Media Makeover

POINT | SPEED

▪ Moves too fast to keep up

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog

s

flickr.com/photos/

robertmattar/3551958182

Page 13: Extreme Media Makeover

CounterPOINT | SPEED

▪ You can move more quickly

▪ Specific tools can create efficiencies

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog

Page 14: Extreme Media Makeover

POINT | Communication

▪ Easier than ever

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog

s

Page 15: Extreme Media Makeover

Counterpoint | Communication

▪ Two-way communication – for better or worse

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog

Page 16: Extreme Media Makeover

POINT | tIMING

▪ Give information -- early

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog

Page 17: Extreme Media Makeover

CounterPOINT | tIMING

▪ More time = more coverage

flickr.com/photos/46229495@N00/584140010

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog

Page 18: Extreme Media Makeover

FIVE ACTION ITEMS: TAKEAWAYS

“Make it work people” – Tim Gunn

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog

Page 19: Extreme Media Makeover

Takeaways | Redefine Content

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog

Page 20: Extreme Media Makeover

Takeaways | Participate

Extreme Media Relations | 01.28.10 | @Extreme Media Relations | 01.28.10 | @jamespilcherjamespilcher | @| @prblogprblog

s

Page 21: Extreme Media Makeover

Takeaways | Participate

Extreme Media Relations | 01.28.10 | @Extreme Media Relations | 01.28.10 | @jamespilcherjamespilcher | @| @prblogprblog

Page 22: Extreme Media Makeover

Takeaways | Participate

s

Extreme Media Relations | 01.28.10 | @Extreme Media Relations | 01.28.10 | @jamespilcherjamespilcher | @| @prblogprblog

Page 23: Extreme Media Makeover

Takeaways | Be Person(al)

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog

Page 24: Extreme Media Makeover

Takeaways | Fail

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog

Page 25: Extreme Media Makeover

Takeaways | SHARE

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog

s

Page 26: Extreme Media Makeover

Takeaways | SHARE

Extreme Media Relations | 01.28.10 | @jamespilcher | @prblogExtreme Media Relations | 01.28.10 | @jamespilcher | @prblog

s

Page 27: Extreme Media Makeover

Extreme Media Relations

▪ Social Media: Paradox

▪ Five Concepts: Point | Counterpoint

▪ Five Action Items: Takeaways

Extreme Media Relations | 01.28.10 | @Extreme Media Relations | 01.28.10 | @jamespilcherjamespilcher | @| @prblogprblog

Page 28: Extreme Media Makeover

Join the Join the ConversationConversation

@@jamespilcherjamespilcher@@jamespilcherjamespilcher

@@prblogprblog

Cincinnati Cincinnati Social Social MediaMedia

Extreme Media Relations | 01.28.10 | @Extreme Media Relations | 01.28.10 | @jamespilcherjamespilcher | @| @prblogprblog


Top Related