Download - Eyefortravel prague like_cube
![Page 1: Eyefortravel prague like_cube](https://reader034.vdocument.in/reader034/viewer/2022051610/548badd5b4795996348b477f/html5/thumbnails/1.jpg)
The Power of Recommendations
Leverage Intelligent Customer Communications
Strategies to Boost Loyalty & Conversions
![Page 2: Eyefortravel prague like_cube](https://reader034.vdocument.in/reader034/viewer/2022051610/548badd5b4795996348b477f/html5/thumbnails/2.jpg)
• Similar to what I have liked before…
• Matched with who I am…
• From people like me…
What am I really looking for?
![Page 3: Eyefortravel prague like_cube](https://reader034.vdocument.in/reader034/viewer/2022051610/548badd5b4795996348b477f/html5/thumbnails/3.jpg)
?
![Page 4: Eyefortravel prague like_cube](https://reader034.vdocument.in/reader034/viewer/2022051610/548badd5b4795996348b477f/html5/thumbnails/4.jpg)
Missed Opportunities
![Page 5: Eyefortravel prague like_cube](https://reader034.vdocument.in/reader034/viewer/2022051610/548badd5b4795996348b477f/html5/thumbnails/5.jpg)
Social Graph
![Page 6: Eyefortravel prague like_cube](https://reader034.vdocument.in/reader034/viewer/2022051610/548badd5b4795996348b477f/html5/thumbnails/6.jpg)
Filtered Search not Share
“one of our big focuses is on finding better ways to surface the reviews from travellers “like me”.
With some hotels having upwards of 2000 reviews, finding the relevant reviews for a given user is critical.
Also, for destination reviews, allowing users to filter and find the activities and/or neighbourhood reviews most
relevant to them can be tricky to get right.
Expedia’s Jennifer Davies on UGC and booking conversionFeb 2010 - Eyefortravel
![Page 7: Eyefortravel prague like_cube](https://reader034.vdocument.in/reader034/viewer/2022051610/548badd5b4795996348b477f/html5/thumbnails/7.jpg)
Taste Buddies
![Page 8: Eyefortravel prague like_cube](https://reader034.vdocument.in/reader034/viewer/2022051610/548badd5b4795996348b477f/html5/thumbnails/8.jpg)
![Page 9: Eyefortravel prague like_cube](https://reader034.vdocument.in/reader034/viewer/2022051610/548badd5b4795996348b477f/html5/thumbnails/9.jpg)
![Page 10: Eyefortravel prague like_cube](https://reader034.vdocument.in/reader034/viewer/2022051610/548badd5b4795996348b477f/html5/thumbnails/10.jpg)
![Page 11: Eyefortravel prague like_cube](https://reader034.vdocument.in/reader034/viewer/2022051610/548badd5b4795996348b477f/html5/thumbnails/11.jpg)
![Page 12: Eyefortravel prague like_cube](https://reader034.vdocument.in/reader034/viewer/2022051610/548badd5b4795996348b477f/html5/thumbnails/12.jpg)
![Page 13: Eyefortravel prague like_cube](https://reader034.vdocument.in/reader034/viewer/2022051610/548badd5b4795996348b477f/html5/thumbnails/13.jpg)
![Page 14: Eyefortravel prague like_cube](https://reader034.vdocument.in/reader034/viewer/2022051610/548badd5b4795996348b477f/html5/thumbnails/14.jpg)
![Page 15: Eyefortravel prague like_cube](https://reader034.vdocument.in/reader034/viewer/2022051610/548badd5b4795996348b477f/html5/thumbnails/15.jpg)
![Page 16: Eyefortravel prague like_cube](https://reader034.vdocument.in/reader034/viewer/2022051610/548badd5b4795996348b477f/html5/thumbnails/16.jpg)
![Page 17: Eyefortravel prague like_cube](https://reader034.vdocument.in/reader034/viewer/2022051610/548badd5b4795996348b477f/html5/thumbnails/17.jpg)
![Page 18: Eyefortravel prague like_cube](https://reader034.vdocument.in/reader034/viewer/2022051610/548badd5b4795996348b477f/html5/thumbnails/18.jpg)
![Page 19: Eyefortravel prague like_cube](https://reader034.vdocument.in/reader034/viewer/2022051610/548badd5b4795996348b477f/html5/thumbnails/19.jpg)
![Page 20: Eyefortravel prague like_cube](https://reader034.vdocument.in/reader034/viewer/2022051610/548badd5b4795996348b477f/html5/thumbnails/20.jpg)
![Page 21: Eyefortravel prague like_cube](https://reader034.vdocument.in/reader034/viewer/2022051610/548badd5b4795996348b477f/html5/thumbnails/21.jpg)
![Page 22: Eyefortravel prague like_cube](https://reader034.vdocument.in/reader034/viewer/2022051610/548badd5b4795996348b477f/html5/thumbnails/22.jpg)
![Page 23: Eyefortravel prague like_cube](https://reader034.vdocument.in/reader034/viewer/2022051610/548badd5b4795996348b477f/html5/thumbnails/23.jpg)
No. 1 UGC local review site in Europe
“When we launched Qype in 2006, we thought that the person who shares
her views gets something back. This is now being executed on in a
material way”
![Page 24: Eyefortravel prague like_cube](https://reader034.vdocument.in/reader034/viewer/2022051610/548badd5b4795996348b477f/html5/thumbnails/24.jpg)
Some (v common) Challenges
• How do we reduce reliance on SEO?• How do we deal most effectively with UGC?• How can we deliver more value to those active
contributors?• How can we convert passive visitors into active
qypers• How can we grab the attention of first time
visitors?
![Page 25: Eyefortravel prague like_cube](https://reader034.vdocument.in/reader034/viewer/2022051610/548badd5b4795996348b477f/html5/thumbnails/25.jpg)
Registered Users
![Page 26: Eyefortravel prague like_cube](https://reader034.vdocument.in/reader034/viewer/2022051610/548badd5b4795996348b477f/html5/thumbnails/26.jpg)
“Incredibly powerful!”
“spooky”
“not seen anything as good elsewhere”
“a reason to get friends and family more interested”
“bang on the money!”
![Page 27: Eyefortravel prague like_cube](https://reader034.vdocument.in/reader034/viewer/2022051610/548badd5b4795996348b477f/html5/thumbnails/27.jpg)
Explanations: Taste Buddies
• Surface reviews from people like me
![Page 28: Eyefortravel prague like_cube](https://reader034.vdocument.in/reader034/viewer/2022051610/548badd5b4795996348b477f/html5/thumbnails/28.jpg)
What Next?
![Page 29: Eyefortravel prague like_cube](https://reader034.vdocument.in/reader034/viewer/2022051610/548badd5b4795996348b477f/html5/thumbnails/29.jpg)
Non Logged-in Users
![Page 30: Eyefortravel prague like_cube](https://reader034.vdocument.in/reader034/viewer/2022051610/548badd5b4795996348b477f/html5/thumbnails/30.jpg)
Converting Passive Visitors
• Quick rating game
![Page 31: Eyefortravel prague like_cube](https://reader034.vdocument.in/reader034/viewer/2022051610/548badd5b4795996348b477f/html5/thumbnails/31.jpg)
Use Implicit & ‘Light’ Data
![Page 32: Eyefortravel prague like_cube](https://reader034.vdocument.in/reader034/viewer/2022051610/548badd5b4795996348b477f/html5/thumbnails/32.jpg)
Mobile: the Next Frontier
![Page 33: Eyefortravel prague like_cube](https://reader034.vdocument.in/reader034/viewer/2022051610/548badd5b4795996348b477f/html5/thumbnails/33.jpg)
Recommendations Calls
Jan Feb Mar Apr May Jun Jul Aug Sep
500%
400%
300%
200%
100%
![Page 34: Eyefortravel prague like_cube](https://reader034.vdocument.in/reader034/viewer/2022051610/548badd5b4795996348b477f/html5/thumbnails/34.jpg)
User Reach
Mar Apr May Jun Jul Aug Sep
500%
400%
300%
200%
100%
![Page 35: Eyefortravel prague like_cube](https://reader034.vdocument.in/reader034/viewer/2022051610/548badd5b4795996348b477f/html5/thumbnails/35.jpg)
Communication Benefits
Narrowcast not BroadcastFrontline Positive and Relevant User Reviews
Increase ConversionHyper-Targeted Advertising
Innovative Mobile & Ancillary Opportunities
Reduce Reliance on SEO
![Page 36: Eyefortravel prague like_cube](https://reader034.vdocument.in/reader034/viewer/2022051610/548badd5b4795996348b477f/html5/thumbnails/36.jpg)
[email protected]+44 7816 005 781
![Page 37: Eyefortravel prague like_cube](https://reader034.vdocument.in/reader034/viewer/2022051610/548badd5b4795996348b477f/html5/thumbnails/37.jpg)
Delivered back to your web/mobile/newsletter
Data from your CMS/CRS
SimilaritiesSimilar productsPeople like you
PersonalizationProducts you should like
Reviews from people like youPersonalized filter
AnalyticsPredictive analytics
Targeting opportunities
Products meta-data
(Tags, attributes, descriptions, categories)
User Generated or Inferred Content
(Ratings, thumbs up, wish lists, searches, usage and click streams)
LikeCube