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FA 102 a Research and Brand Development!
Jamie Bleznick !Automated Cars!
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Assignment One, Research!
“Wait Six Years to Buy your Next Car”!http://www.kurzweilai.net/wait-six-years-to-buy-your-next-car!
Jamie Bleznick !Automated Cars!
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Assignment One, Research!
By 2030 people will be able to buy a car that’s fully automated and won’t even have the option for a driver!
http://www.kurzweilai.net/wait-six-years-to-buy-your-next-car!
Jamie Bleznick !Automated Cars!
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Assignment One, Research!
Vehicle design will change significantly and be made to adhere to certain speed limits in different areas such as cities or more rural areas!
http://www.forbes.com/sites/pikeresearch/2013/11/13/how-self-driving-cars-will-change-the-world/!
Jamie Bleznick !Automated Cars!
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Assignment One, Research!
Highly automated cars will potentially become dominant sooner rather than later!
http://www.kurzweilai.net/wait-six-years-to-buy-your-next-car!
Jamie Bleznick !Automated Cars!
![Page 6: Fa assignment 4](https://reader034.vdocument.in/reader034/viewer/2022042818/55bdec96bb61eb8a3c8b456e/html5/thumbnails/6.jpg)
Assignment One, Description of Future Product or Service!
“Self-Driving Car without the Driver”
Jamie Bleznick !Automated Cars!
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Assignment Two, Diagram!
Jamie Bleznick !Automated Cars!
ProgRes!
Character/Persona!!
Intelligent !Sophisticated!!Fast-Paced Self-Reliant!!!
Tone!!
Scientific !Advanced!!Progressive !Direct!
Language!!
Simple ! !Responsive!!Inviting ! !Effortless!
Purpose!!
User-Friendly !Convenient!!Straight-Forward !Manageable!
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Assignment Two, Naming Process!!ProgRes (combining progressive, responsive, and effortless)!Sophistable (combining sophisticated and manageable)!!Selected Name:!ProgRes!!Justification:!Suggests that the cars are advancing in technology!!
Jamie Bleznick !Automated Cars!
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Assignment Three, Logotype Research, Word from Diagram!
Simple
Jamie Bleznick !Automated Cars!
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Assignment Three, Logotype Research!
Jamie Bleznick !Automated Cars!
h#p://www.nike.com/us/en_us/?cp=usns_kw_AL!1778!3!43361374382!e!!g!nike%20.com!c
h#p://www.mcdonalds.com/us/en/home.html
h#ps://www.facebook.com
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Assignment Three, Finished Logotype!
PR
Jamie Bleznick !Automated Cars!
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Assignment Four, Social Media Branding Research!
Jamie Bleznick !Automated Cars!
Google Driverless Car:!h#ps://www.facebook.com/pages/Google-‐driverless-‐cars/420668271288575?sk=Mmeline !Honda Civic:!h#ps://www.facebook.com/hondacivic?fref=ts !Toyota!h#ps://www.facebook.com/toyota?fref=ts !!
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Assignment Four, Social Media Branding, Creating Community!
Jamie Bleznick !Automated Cars!
!! • Posted on Personal Facebook!• Posted on Personal Twitter!• Texted Friends and Family!• Word of Mouth!
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Assignment Four, Social Media Branding, Facebook Pages!
Jamie Bleznick !Automated Cars!
!!
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Assignment Four, Social Media Branding, Facebook Pages!
Jamie Bleznick !Automated Cars!
!!
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Assignment Four, Social Media Branding, Facebook Pages!
Jamie Bleznick !Automated Cars!
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