Download - Facebook for Health Organizations
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acebook
Kate SaylorOutreach LibrarianUniversity of MichiganHealth Sciences Libraries
forHealth Organizations
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Session Overview1. Why Facebook?2. Personal Pages, Fan Pages
or Groups3. Sharing Content4. Customization5. Fans and Ads6. Insights
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Why Facebook?Free (except ad campaigns)
One of the most popular social networking sites
More than 400 million users3 million fan pages
Average user logged on 55 minutes daily
20 million people become page ‘fans’ daily
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Why You?
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Social Networking ServiceX is a great
organization!
I hate X!
Thanks
Mike!
Mike thinks X is
great!
I love cats!
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Creating a Personal Account
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Groups
Personal interactionLimited size allows
emailsGreater permission
controlNo applications
PagesCorporate interactionAllows only updatesAnyone can ‘fan’ a pagePages are indexed by search engines
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Creating a Fan Page
facebook.com/pages/create.phpOR
Search for “Facebook Pages” click on “Create Page”
After setting up your first page you will have an admin section that will allow you
to access your page and create more
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Admin Page
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Sharing Content
1. Links2. Photos3. Events
*A once daily post rate works best for our page.
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Sharing Links
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Editing Link Appearance
1. Thumbnail images2. Link title
3. Link description
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Uploading Photos
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Creating Events
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Customized Landing Page
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Static FBML Application
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Flickr image courtesy of Per Ola Wiberg ~ Powi ~ back
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Change Landing
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Finding Fans
• Invite current friends to become fans• Add a link on your website• Pay for an ad campaign
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Creating an Ad Campaign
In 4 easy steps…1.Design2.Target3.Campaigns and Pricing4.Review Your Ad
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1. Design
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2. Target
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3. Campaigns and Pricing
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ClicksThe number of times users have
clicked on your ad on the site.
ImpressionsThe number of times your ad has
been shown to users on the site.
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4. Review
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Insights
Post Quality – Fan engagement score
Interactions- Comments, Wall posts and Likes
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Questions?