@MariSmith BeLive.tv
CONTENT THAT CONVERTS
by Mari Smithin Partnership with BeLive.tv
1
PART 2 of 4
Facebook LIVE Video Marketing
What To Say, and How To Generate Leads & Sales
@MariSmith BeLive.tv
Facebook has entered digital television
Create thumb-stopping content!
Prep:
Choose elements of your show: topic, focus, branding & audience
Background/backdrop
Grooming
Gear:
Lighting
Microphone
Camera
Mobile vs. studio (stationary)
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Part #1 Review – PREP & GEAR
@MariSmith BeLive.tv 3
Lighting - review
Portable (mobile)?
Rotolight
Selfie ring light
Studio?
Ring light
Tabletop light
@MariSmith BeLive.tv 4
Microphone - review
Portable/simple?
Lapel mic
Studio
Example:
Heil PR-40 Broadcast Quality Microphone
Shock Mount
Pop Filter
Mic Boom Arm & Clamp
@MariSmith BeLive.tv
Laptop/desktop built-in
Webcam
Logitech HD
External DSLR
Canon, Sony, etc.
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Camera - review
@MariSmith BeLive.tv
Smartphone case
Tripod (portable)
Check out www.iOgrapher.com
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More gear – review
@MariSmith BeLive.tv 7
CONTENT THAT CONVERTS
PART 2 of 4
What To Say, and How To Generate Leads & Sales
Facebook LIVE Video Marketing
@MariSmith BeLive.tv
FOCUS
Follow One Course Until Successful
What PROBLEM is your expertise the SOLUTION to?
Share your story
Weave aspects of your personality in
Be yourself
Have FUN!
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What to talk about?
@MariSmith BeLive.tv 9
Hot topics
@MariSmith BeLive.tv
Hacks (shortcuts)
Tips
Tricks
Top 5, Top 10
How-to’s
Live demos
Interviews (Part #3 next week!)
FAQ/SAQ/MAQ
Frequently asked questions
Should ask questions
Must ask questions
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Topics for any niche/industry
@MariSmith BeLive.tv
Aim for 15-20 minutes
But, depends on your audience
Check your stats/metrics
20% of all Facebook videos are broadcast live
Daily watch time for live videos has quadrupled in the last year
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Optimum length for Live?
@MariSmith BeLive.tv
Always. Include. A. CTA.!!!!!
Contests
Connect to an app
Shortstack, Wishpond, 22Social, Rafflecopter, Gleam, Woobox
Giveaway
Free gift/download
Quizzes
Messenger Bot integration
Comment triggers
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Using BeLive.tv for lead gen
@MariSmith BeLive.tv 13
Comment now with:
fblive(or fb live or facebook live)
@MariSmith BeLive.tv
FIRST – ensure you have a plan mapped out
Drip sequence
Emails
Messenger sequence
Purpose?
Nurture AND drive to action
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The fortune is in the follow up!
@MariSmith BeLive.tv
Product demo
Use BeLive.tv’s desktop sharing feature
Specials
Customer testimonials (interviews)
Free content (webinar)
Include a special, time-sensitive offer
Auctions
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Using BeLive.tv for sales
@MariSmith BeLive.tv 16
Example #1
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Example #2
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Example #3
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Example #4
@MariSmith BeLive.tv
Facebook Shop
Landing page
Payment (merchant account, PayPal)
Shopify
Thank you page
Follow up emails, system
Ensure everything is simple, clear, obvious, compelling
Test, test, test!!!
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Sales set up
@MariSmith BeLive.tv
Organically integrate mentions of your offer throughout your talk
Examples“In a moment, I’ll share how you can (easily generate leads for your business using these methods)”
“Coming up shortly, we’ll review (how you can join our team today at no cost)”
“At the end, you’ll receive an exclusive code (for VIP access)”
Also case studies, testimonials, success stories
Goal = pique the interest and curiosity of your viewers
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Seeding
@MariSmith BeLive.tv
Messenger bots
Generate leads
Nurture relationships
Build trust
Make sales!
Customer support
Special offers
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Conversational commerce
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Relationship marketing
Focus on making people HAPPY!
@MariSmith BeLive.tv 24
Summary
1. What is your FOCUS?
2. Choose a topic/format.
3. Set up your lead generation system(s).
• Key = follow up!
4. Set up & test your sales process.
• Landing page, shop, etc.
5. Practice with BeLive.tv in a private group and/or use testing mode.
@MariSmith BeLive.tv
Video Training Series
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Facebook: @marismith
Twitter: @marismith
Instagram: @mari_smith
LinkedIn: marismith
Web: marismith.com
Part #1 of 4PREPARATION & GEAR:Getting Started & Getting The Right Equipment
Part #3 of 4CONDUCTING INTERVIEWS: Talk Show Tips, Visuals & More!
NEXT:
Part #2 of 4CONTENT THAT CONVERTS:What To Say, and How To Generate Leads & Sales