1
Facebook Referrals Report
December 2013
2
I do Marketing
@ Shareaholic
Hi! I’m Danny.
3
What does Shareaholic do?
4
Shareaholic helps publishers create elegant, simple and delightful content discovery experiences for their readers…
5
Now for our…
6
Now for our…
December 2013 Facebook Referrals Report
7
In our report, we looked at how much traffic Facebook drove to online publishers. p.s. this study was conducted over 13 months (Nov 2012-13)
8
In our report, we looked at how much traffic Facebook drove to online publishers. p.s. this study was conducted over 13 months (Nov 2012-13)
9
… and we discovered two things:
10
… and we discovered two things:
1) Facebook’s share of visits skyrocketed
11
… and we discovered two things:
1) Facebook’s share of visits skyrocketed (increasing 170% in the past year)!!
12
… and we discovered two things:
1) Facebook’s share of visits skyrocketed (increasing 170% in the past year)!!
2) In the last month alone, its share of visits jumped 47%.
13
14
Good job, Zuck
15
200k publishers we surveyed
Among the
16
250mm uniques monthly
Who reach
17
We discovered Facebook drives more than17% of the overall traffic
publishers received.
18
That’s 1/6 of an average site’s traffic.
19
… so yeah, Facebook is well positioned for world domination.
20
… so yeah, Facebook is well positioned for world domination.
21
22
How have Facebook Referrals exploded?
23
How have Facebook Referrals exploded?
…4 reasons
24
#1 Facebook’s news feed is more engaging than ever (thus, more clicks, likes and
shares).
25
#1 Facebook’s news feed is more engaging than ever (thus, more clicks, likes and
shares).
Like Google with it’s mercurial search ranking algorithm, Facebook’s news feed has seen a couple
of noteworthy tweaks which keep users highly engaged with their feeds.
26
#2 Active user counts continue to grow.
27
#2 Active user counts continue to grow.
Facebook’s 3rd quarter announcement revealed daily active users jumped 25% year-over-year to 728 million. Monthly active users grew 18% to a
staggering 1.19 billion. More active users increases FB’s utility -- the network effect at its finest.
28
#3 The omnipresence of the new Like and
Share buttons impacts behavior.
29
#3 The omnipresence of the new Like and
Share buttons impacts behavior.
Given the usable nature of the new buttons and their widespread availability — Facebook’s buttons
are viewed 22+ billion times a day across 7.5+ million sites around the web — people have
developed a habit of sharing content they enjoy.
30
#4 Sharing is now an acceptable, ego-
gratifying activity.
31
#4 Sharing is now an acceptable, ego-
gratifying activity.
Sites such as Buzzfeed, Thought Catalog and Elite Daily produce super viral content that make
sharing such a reflexive activity — that also injects you with a healthy dose of serotonin when all your friends interact with your post. Effectively, sharing
great content is now a no-brainer.
32
32 Likes!!!
32
33
33
Now, back to the numbers.
34
A lot of numbers..
35
And, if you’re more of a visual person…
36
And, if you’re more of a visual person… Check out the trend on this nifty line graph
37
38
http://s.shr.lc/1cowabF Want more data? See the full report here:
