Download - Facebook Update #DME14
![Page 1: Facebook Update #DME14](https://reader030.vdocument.in/reader030/viewer/2022032514/55d50eb0bb61ebed1a8b463a/html5/thumbnails/1.jpg)
![Page 2: Facebook Update #DME14](https://reader030.vdocument.in/reader030/viewer/2022032514/55d50eb0bb61ebed1a8b463a/html5/thumbnails/2.jpg)
Facebook Update
2014
![Page 3: Facebook Update #DME14](https://reader030.vdocument.in/reader030/viewer/2022032514/55d50eb0bb61ebed1a8b463a/html5/thumbnails/3.jpg)
Trends News Feed Honoring your content
![Page 4: Facebook Update #DME14](https://reader030.vdocument.in/reader030/viewer/2022032514/55d50eb0bb61ebed1a8b463a/html5/thumbnails/4.jpg)
Trends
![Page 5: Facebook Update #DME14](https://reader030.vdocument.in/reader030/viewer/2022032514/55d50eb0bb61ebed1a8b463a/html5/thumbnails/5.jpg)
![Page 6: Facebook Update #DME14](https://reader030.vdocument.in/reader030/viewer/2022032514/55d50eb0bb61ebed1a8b463a/html5/thumbnails/6.jpg)
Gobal Monthly Active Users
Facebook users transitioning from desktop to mobile
751M54%YOY growth
Source: Facebook earnings call, May 2013
![Page 7: Facebook Update #DME14](https://reader030.vdocument.in/reader030/viewer/2022032514/55d50eb0bb61ebed1a8b463a/html5/thumbnails/7.jpg)
62% of smartphone owners
consume news on their device each week, 36% do so each day
Most people now use their mobile phones for news
Source: Pew “State of News Media 2012”
![Page 8: Facebook Update #DME14](https://reader030.vdocument.in/reader030/viewer/2022032514/55d50eb0bb61ebed1a8b463a/html5/thumbnails/8.jpg)
Facebook is an important source of mobile news
Source: Pew “State of News Media 2012”
67% of smartphone owners follow news recommendations from Facebook
![Page 9: Facebook Update #DME14](https://reader030.vdocument.in/reader030/viewer/2022032514/55d50eb0bb61ebed1a8b463a/html5/thumbnails/9.jpg)
Facebook is an important source of mobile news
Source: Pew “State of News Media 2012”
67% of smartphone owners follow news recommendations from Facebook
![Page 10: Facebook Update #DME14](https://reader030.vdocument.in/reader030/viewer/2022032514/55d50eb0bb61ebed1a8b463a/html5/thumbnails/10.jpg)
Overall, more news being discovered through Facebook
Major news websites in the U.S. now get 23% of external traffic from Social
Source: Simple Reach, May 2013
![Page 11: Facebook Update #DME14](https://reader030.vdocument.in/reader030/viewer/2022032514/55d50eb0bb61ebed1a8b463a/html5/thumbnails/11.jpg)
Facebook drives more traffic
Facebook drives 2.5x more traffic than Twitter
![Page 12: Facebook Update #DME14](https://reader030.vdocument.in/reader030/viewer/2022032514/55d50eb0bb61ebed1a8b463a/html5/thumbnails/12.jpg)
Content lives longer on Facebook
![Page 13: Facebook Update #DME14](https://reader030.vdocument.in/reader030/viewer/2022032514/55d50eb0bb61ebed1a8b463a/html5/thumbnails/13.jpg)
Facebook drives users back to news sitesMajority of people (77%) follow news links to consume the full story
Source: Pew “State of News Media 2012”
![Page 14: Facebook Update #DME14](https://reader030.vdocument.in/reader030/viewer/2022032514/55d50eb0bb61ebed1a8b463a/html5/thumbnails/14.jpg)
Facebook drives users back to news sitesMajority of people (77%) follow news links to consume the full story
![Page 15: Facebook Update #DME14](https://reader030.vdocument.in/reader030/viewer/2022032514/55d50eb0bb61ebed1a8b463a/html5/thumbnails/15.jpg)
![Page 16: Facebook Update #DME14](https://reader030.vdocument.in/reader030/viewer/2022032514/55d50eb0bb61ebed1a8b463a/html5/thumbnails/16.jpg)
60%return daily
1.1B 751M
Source: Facebook earnings call, May 2013
![Page 17: Facebook Update #DME14](https://reader030.vdocument.in/reader030/viewer/2022032514/55d50eb0bb61ebed1a8b463a/html5/thumbnails/17.jpg)
![Page 18: Facebook Update #DME14](https://reader030.vdocument.in/reader030/viewer/2022032514/55d50eb0bb61ebed1a8b463a/html5/thumbnails/18.jpg)
80Minteractions about the
Boston Marathon bombings on 4/15.
![Page 19: Facebook Update #DME14](https://reader030.vdocument.in/reader030/viewer/2022032514/55d50eb0bb61ebed1a8b463a/html5/thumbnails/19.jpg)
News Feed
![Page 20: Facebook Update #DME14](https://reader030.vdocument.in/reader030/viewer/2022032514/55d50eb0bb61ebed1a8b463a/html5/thumbnails/20.jpg)
Most time is spent on News Feed
![Page 21: Facebook Update #DME14](https://reader030.vdocument.in/reader030/viewer/2022032514/55d50eb0bb61ebed1a8b463a/html5/thumbnails/21.jpg)
Most time is spent on News Feed
![Page 22: Facebook Update #DME14](https://reader030.vdocument.in/reader030/viewer/2022032514/55d50eb0bb61ebed1a8b463a/html5/thumbnails/22.jpg)
Getting the most from News Feed
![Page 23: Facebook Update #DME14](https://reader030.vdocument.in/reader030/viewer/2022032514/55d50eb0bb61ebed1a8b463a/html5/thumbnails/23.jpg)
Cultivate an active community for your Page
• Highlight breaking news
• Use a conversational tone, find your voice
• Provide analysis and commentary on link shares
• Ask questions & respond
• Share visual content
• Vary your post type
![Page 24: Facebook Update #DME14](https://reader030.vdocument.in/reader030/viewer/2022032514/55d50eb0bb61ebed1a8b463a/html5/thumbnails/24.jpg)
Post shareable content
The most sharable content….
• is personal
• expresses identity
• is visual
![Page 25: Facebook Update #DME14](https://reader030.vdocument.in/reader030/viewer/2022032514/55d50eb0bb61ebed1a8b463a/html5/thumbnails/25.jpg)
Nail your headline and test relentlessly
“The difference between a good headline and a bad headline can be just massive…we see 20% difference, 50% difference, 500% difference. A really excellent headline can make something go viral.”
– Peter Koechley, Upworthy
![Page 26: Facebook Update #DME14](https://reader030.vdocument.in/reader030/viewer/2022032514/55d50eb0bb61ebed1a8b463a/html5/thumbnails/26.jpg)
Make your content easy to share
![Page 27: Facebook Update #DME14](https://reader030.vdocument.in/reader030/viewer/2022032514/55d50eb0bb61ebed1a8b463a/html5/thumbnails/27.jpg)
Make sure your content looks great when shared
![Page 28: Facebook Update #DME14](https://reader030.vdocument.in/reader030/viewer/2022032514/55d50eb0bb61ebed1a8b463a/html5/thumbnails/28.jpg)
Make sure your content looks great when shared
ADDITIONAL
BASIC
![Page 29: Facebook Update #DME14](https://reader030.vdocument.in/reader030/viewer/2022032514/55d50eb0bb61ebed1a8b463a/html5/thumbnails/29.jpg)
iOSSDK 3.8
![Page 30: Facebook Update #DME14](https://reader030.vdocument.in/reader030/viewer/2022032514/55d50eb0bb61ebed1a8b463a/html5/thumbnails/30.jpg)
▪People can share to News Feed and Timeline without logging in
▪They can tag friends and places in story for additional context and distribution
▪Developers can use custom actions to tell stories through the Open Graph
Native Share Dialog
![Page 31: Facebook Update #DME14](https://reader030.vdocument.in/reader030/viewer/2022032514/55d50eb0bb61ebed1a8b463a/html5/thumbnails/31.jpg)
App attributioniOS 6 Share Sheet
Story attributed to iOSNative Share Dialog
Story attributed to your App
![Page 32: Facebook Update #DME14](https://reader030.vdocument.in/reader030/viewer/2022032514/55d50eb0bb61ebed1a8b463a/html5/thumbnails/32.jpg)
Honoringyour content
![Page 33: Facebook Update #DME14](https://reader030.vdocument.in/reader030/viewer/2022032514/55d50eb0bb61ebed1a8b463a/html5/thumbnails/33.jpg)
24 Tiny Turtles Who Need a Reality Check!huffingtonpost.com!All these little turtles have two things in common: 1. They’re very tiny.!
Wow, super tiny!
Wow, super tiny!
24 Tiny Turtles Who Need...!huffingtonpost.com
![Page 34: Facebook Update #DME14](https://reader030.vdocument.in/reader030/viewer/2022032514/55d50eb0bb61ebed1a8b463a/html5/thumbnails/34.jpg)
24 Tiny Turtles Who Need a Reality Check!huffingtonpost.com
![Page 35: Facebook Update #DME14](https://reader030.vdocument.in/reader030/viewer/2022032514/55d50eb0bb61ebed1a8b463a/html5/thumbnails/35.jpg)
The Four Pillars of Publishing on Facebook
Create engaging content people will share, and test it
Make it easy to share your content from your site
Optimize OG tags so content looks great when shared
Cultivate an active community for your page
![Page 36: Facebook Update #DME14](https://reader030.vdocument.in/reader030/viewer/2022032514/55d50eb0bb61ebed1a8b463a/html5/thumbnails/36.jpg)
Resources for News
• Portal: Case studies, best practices and moredevelopers.facebook.com/media
• Page: Facebook related announcements and updates
facebook.com/fbmedia
• Group: News, media and publishing & Facebook facebook.com/groups/329990863789747