Download - Fail Conference 2012: Filip Maertens
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What do you want me to say ?There is life after failure.
Filip Maertens @fmaertens
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It sucks !Seriously. It does. So let’s not glorify things here.
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Intro Background Uh oh Lessons learned In recovery
Project Fail Company Fail
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May
2008
February
2008Acquired 27% of the shares of the company and started fundraising
November
2008
Got real cool VOIP tech and traction, e.g. AT&TEUR 250k debt trouble came with it
January
2009
Raised EUR 500k with one angel investor
Bought runway Bought too little
3 revenue streams in excess of EUR 1,5M - 2 profitable, 1 launching
Reduced from 11 revenue streamsStill had 2 too many
Got EUR 12M in two acquisition offers
Dude ! Seriously ?The offer is peanuts. Go fish !
Intro Background Uh oh Lessons learned In recovery
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Intro Background Uh oh Lessons learned In recovery
November
2008May
2009
WTF happened here ?
> 1,5M revenue, 12M M&A, good traction … and 20k short
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#1 Do one thing. And be awesome in it !
Diversification is high-level management bullsh*t. Focus first !
Growing one business is hard. Two is exponentially harder.
I had 3 business units. 2 too many.
Intro Background Uh oh Lessons learned In recovery
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#2 Buy enough runway. Don’t underfund.
Running out of cash before market-fit is textbook recipe for failure.Time your fundraising. Beggars can’t be choosers.
Intro Background Uh oh Lessons learned In recovery
Pivot or die.
Always buffer.
Don’t settle for anything less !
I required EUR 1,7M. Not EUR 500k.
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Intro Background Uh oh Lessons learned In recovery
#3 Only roll with the A-Team
Hire Fast. Fire Fast.
Pick investors that understand your business.
Be intolerant for incompetence.
Be brutal to ego’s.
Be a lean team.
Don’t get me started…
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#4 Release when you feel confident.
Done is better than perfect.
Stay lean until growth, then accelerate.
Don’t let anyone push to release too soon.
Release stable versions.
Intro Background Uh oh Lessons learned In recovery
Released Zalloo too soon. Overhead and headaches.
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#5 Never give up !
Intro Background Uh oh Lessons learned In recovery
Original founding team was tired and gave up.
The founding team must show great passion and resilience.
Push through negativity.
Fight as if you’re on death ground.
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“ It always gets worse
before it gets better ”
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On 27.05.2009 I’ve learnt an important lesson:
Lack of cash was never the problem. Lack of passion of the original Founders was.
… and I didn’t see that one coming.
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“ In the end everything will be OK
If it’s not OK, you’re at the end yet. ”
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The fallout…
You become a toxic product to many. You failed = loser.
Suck it up and deal with it. Rebound fast.
Don’t isolate.
Be a contrarian. Hack the Belgian mentality.
Regain confidence.
Intro Background Uh oh Lessons learned In recovery
Do whatever it is you have to do. But do it fast.
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On failure…
It made me a more determined and seasoned entrepreneur.
It made me fearless and gave me perspective.
You’re in Belgium: Petit pays. Petit esprit. Petit zizi.
Failure is a side effect of innovation.
… yet, avoid if possible.
Intro Background Uh oh Lessons learned In recovery
It made me tougher.
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Don’t let your fear of failure strip you from your passion
Go big ! Be fearless ! Be passionate !
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And me, 28 months later ?Financed VOIP Depot, profitable and growing
Sold my niche cyber-security company
Founded and financed my mobile start-up and awaited app Jini
Happy to be free of fear and working on what I love !
Filip Maertens @fmaertens