Download - Fairfaxmarketingi
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Welcome!
Western Fairfax Advocates for Healthy AgingA new education, advocacy and networking
opportunity in Northern Virginia
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Stretch For Stretch For New Ideas and New Ideas and
ApproachesApproachesin Yourin Your
MarketingMarketing
• Do’s and Don’ts• Partnerships and Contacts: What’s the
Difference?• Competitors and Knowing Your Market; • Critique Your Ad(s): Who’s Your Target
Audience and What’s the Best Placement
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Let’s Grab The Low Hanging
Fruit!
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Your Network
Your Clients
Your Referral Sources
Your Referral Partners
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Referral Network Game Plan
Clients• Know your client stories
• Access to low hanging referral sources
Referrals• Tell client stories not a laundry list of services
• Use other professionals to get to your “A” List
• Make a VIP List – Work it!
Referral Partners• “Guilt” Marketing
• You won’t always get return referrals
• Creating your wish list
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Stretch For New Ideas and
Approachesin Your
Marketing
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Steve Gurney800-394-9990
www.everyoneisaging.com www.guidetoretirementliving.com
www.proaging.com