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Fairground media at Frankfurt Book Fair 2020
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media page
Display cases: wall and stand-alone display cases p. 3 f.
Advertising displays : Triangle Tower, Slim Box, Lumio,
Corpora
p. 5 ff.
Poster advertising: Banner, Advertising walls, escalators,
side surfaces, mirror, Floor Graphics
p. 14 ff.
Promotion p. 44 f.
Multimedia: ePoster, Smart-Mirror, LED Trailer p. 46 ff.
Large advertising spaces in the outdoor area: towers, hall
facade megaposter
p. 52 ff.
Advertising flags p. 68
Consulting & Contact p. 69
2
Table of contents
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3
Dekora – Wall display cases along the Via Mobile
Format
Three different formats upon request
Rental
for the duration of the fair: 540.-- euro
Additional equipment (optional):
Decorative grid, additional glass shelfs,
external slip box, sign with stand number
and company name, pinboard
Present your products outside of your stand –
along Via Mobile, the walkway connecting all halls.
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4
Dekora Spezial – Stand-alone display case
Format
Different formats upon request
Rental
for the duration of the fair:
690.-- euro
Additional equipment (optional):
Decorative grid, additional glass shelfs,
external slip box, sign with stand number
and company name, electricity socket
Use your products to attract visitors‘ attention with our stand-
alone display cases along Via Mobile and in the hall foyers.
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5
Triangle tower – three-sided advertising tower
Rental
incl. production, assembly, disassembly: 1,150.-- euro
Format
w 60 cm x h 200 cm, three-sided
Illuminated from inside
Rental incl. brochure rack,
production, assembly, disassembly: 1,250.-- euro
Combine your products with an advertising message and enable your clients to touch
them. You can be sure that your advertising message
does not get any closer to your target group!
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6
Slim Box – Illuminated advertising space
Rental
incl. brochure rack,
production, assembly, disassembly: 1,670.-- euro
Rental
incl. production, assembly, disassembly:
1,550.-- euro
Format
Front view: w 120 cm x h 200 cm
Side view: w 20 cm x h 200 cm
illuminated from inside
Extremely elegant: Our Slim Boxes! Use this particularly, fashionable way
to present your best side.
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7Example of the effect of a Slim Box-Allee
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Rental *
incl. production, assembly,
disassembly: 2,300.-- euro
Format *
Front view: w 120 x h 300 cm
Side view: each w 30 x h 300 cm
XL Slim Box – illuminated advertising space
Particularly elegant! Our XL slim box cuts a
good figure everywhere.
Example XL-Slim Box Foyer Hall 4.1
*Format & price also for XL Slim Box Entrance City/Hall 1/Festhalle
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9
Example for XL-Slim Boxes Entrance City
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10
Example for XL-Slim Boxes in front of Festhalle / hall 1.0
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11
Lumio – Transparency poster along Via Mobile
Format
w 121,5 cm x h 125,5 cm
Rental
incl. transparency production on Back-lit-
film, assembly, disassembly: 900.-- euro
The bright, shiny posters along the moving walkways can’t be missed.
Example Lumio along hall 4/6 and hall 5
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12
Corpus_S – Three-dimensional advertising space
Format
Three different formats upon request
Rental
incl. production, assembly,
disassembly: 860.-- euro
Looking sharp will get you noticed! This three-sided
advertising space is easy to see from any angle.
Example Corpus_S along hall 4/6 and hall 5
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13
Corpus_M – Three-dimensional wall advertisement
Rental
incl. production, assembly, disassembly:
1,250.-- euro
Format
Front view: w 243 cm x h 110 cm
Side view: each w 30 cm x h 110 cm
Meet your costumer‘s interest directly at the entrance City!
Example for Corpus_M on the Via
Mobile Arkade in front of hall 1.1
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14
Banner on the Via Mobile
Formats / Rental
Various positions possible
incl. production, assembly,
disassembly:
w 440 cm x h 290 cm = 2,340.-- euro
w 880 cm x h 290 cm = 4,650.-- euro
Example for Banner
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15
Banner at the crossing area between halls 1, 2 and 3(left & right side)
Rental
incl. production, assembly, disassembly:
2,510.-- euro (each banner)
Format
w 248 cm x h 300 cm
Left side (direction to hall 3)
Right side (direction to Forum/Festhalle)
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16
Banner in the crossing between hall 4 and 6
Rental
incl. production, assembly, disassembly:
1,430.-- euro
Format
w 140 cm x h 266 cm
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17
Banner above escalator in the foyer of hall 4.1
Rental
incl. production, assembly, disassembly:
2,040.-- euro (each banner)
Format
w 250 cm x h 370 cm
Example Banner Foyer hall 4.1
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Banner in the airspace of the foyer hall 4
Format
w 150 cm x h 300 cm double sided
Example Banner hall 4 (three positions
possible one below the other)
Rental
incl. production, assembly, disassembly:
1,650.-- euro
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Banner in the airspace of the foyer hall 4
Format
w 300 cm x h 600 cm (each banner)
double sided
Rental
incl. production, assembly, disassembly:
6,030.-- euro (two banners one below the other)
Example Banner hall 4 (two positions possible
one below the other)
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Banner direct at the entrance to hall 4.0
Format
w 800 cm x h 300 cm
Rental
incl. production, assembly,
disassembly: 3,150.-- euro
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Banner direct at the entrance to hall 4.1
Format
w 725 cm x h 300 cm
Rental
incl. production, assembly,
disassembly: 3,150.-- euro
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Banner direct at the entrance to hall 4.2
Format
w 725 cm x h 300 cm
Rental
incl. production, assembly,
disassembly: 3,150.-- euro
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Banner in the foyer area of hall 4.1 (connection to hall 3)
Rental
incl. production, assembly,
disassembly: 2,150.-- euro
Format
w 343 cm x h 301 cm
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24
Banner foyer hall 4.1 next to the Café Bar
Rental
incl. production, assembly,
disassembly: 2,900.-- euro
Format
w 650 cm x h 300 cm
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Banner on the columns in the foyer hall 3.Via West and East
Format
w 100 cm x h 400 cm
8 positions possible
Rental
incl. production, assembly,
disassembly: 1,150.-- euro
In total 8 positions possible
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Banner on the columns in the foyer hall 3.Via West and East
Foyer hall 3.Via west
A/B C/DA/B
C/D
Foyer hall 3.Via east
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Banners in the entrances from the Entrance City / Forum to hall 3 Via Mobile Crossing hall 3 Forum 01 (east side)
Ihr Motiv / Your Graphic
1 x Window
300 cm x 250 cm
Rental
incl. production, assembly,
disassembly: 1,670.-- euro
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Banners in the entrances (directly at the hall entrance doors) hall 3.0 East
Rental
incl. production, assembly, disassembly:
2,340.-- euro
Ihr Motiv / Your Graphic
1 x Window
229,5 cm x 244 cm
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Freestanding advertising walls in a central walkway from the City entrance along hall 1 Level 0
Format
w 800 cm x h 300 cm
Rental
incl. production, assembly, disassembly:
4,800.-- euro each position
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Additional formats for free-standing advertising walls in central walkway
Rental
incl. production, assembly, disassembly:
200 cm x 200 cm: 1,290.-- euro
200 cm x 250 cm: 1,350.-- euro
200 cm x 300 cm: 1,950.-- euro
300 cm x 200 cm: 1,950.-- euro
300 cm x 250 cm: 2,030.-- euro
300 cm x 300 cm: 2,680.-- euro
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Banner at the S-Bahn-Terminal (entrance area Torhaus)
Format
w 1.000 cm x h 100 cm
double sided
Rental
incl. production, assembly,
disassembly: 3,800.-- euro
(each banner)
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Window advertisement in the connection between entrance Torhaus and the eastern exhibition ground
Format
Width top: approx. 358,5 cm
Width bottom: approx. 155 cm
Height: 179 cm
Rental
incl. production, assembly,
disassembly: 1,500.-- euro
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Window advertisement in the connection between entrance Torhaus and the western exhibition ground
Rental
incl. production, assembly,
disassembly: 1,500.-- euros each
Format
Width top: B 370,5
Width bottom: 163,5 cm
Height: 179 cm
Up to six positions, three on the left and three on the right
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Window advertisment at the escalator coming from the entrance Torhaus towards the east
Format
each w 128,5 cm x h 331,5 cm
Rental
incl. production, assembly,
disassembly: 1,500.-- euro
North side
South side
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Textil Banner next to escalator from S-Bahn platform toEntrance Torhaus
Format
w 171 cm x h 171 cm
In total eight position, one-sided
Rental
incl. production, assembly,
disassembly: 720.-- euro
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Advertising on the side windows of the escalators in the foyer of hall 1
Rental
incl. production, assembly, disassembly
each escalator and side
Level 1.0 to level 1.1: 1,620.-- euro
Level 1.1 to level 1.2: 1,620.-- euro
Foyer 1.1
Formats
Different formats depending on the
escalator
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Advertising on the side windows of the escalators in the foyer of hall 3 East and West
Rental
incl. production, assembly, disassembly
each escalator and side
Level 3.0 to level 3.C: 1,700.-- euro
Level 3.C to level 3 Via: 1,800.-- euro
Level 3 Via to level 3.1: 1,800.-- euro
Formats
Different formats depending on the
escalator
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Advertising on the side windows of the escalators in the foyer of hall 4
Rental
incl. production, assembly, disassembly
each escalator and side
Level 4.0 to level 4.C: 1,620.-- euro
Level 4.C to level 4.1: 1,620.-- euro
Level 4.1 to level 4.2: 1,620.-- euro
Formats
Different formats depending on the
escalator
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Advertising on the side surfaces of the Via Mobile along hall 5
Rental
incl. production, assembly,
disassembly for 34 positions
6,350.-- euro
Format
b 144,5 x h 60 cm
In total 34 positions
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Advertising on the side surfaces of the Via Mobile along hall 6
Rental
incl. production, assembly,
disassembly for 28 positions:
5,200.-- euro
Format
b 144,5 x h 60 cm
In total 28 positions
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Advertising on the side surfaces of the Via Mobile along hall 3 to Festhalle
Rental
incl. production, assembly,
disassembly for 28 positions:
5,200.-- euro
Format
w 144,5 cm x h 60 cm
In total 28 positions
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Advertisement at mirrors in the restrooms
See and be seen. Your advertisement on mirrored surfaces in
washrooms is an excellent way to attract attention.
Rental
incl. production, assembly, disassembly for
package price for all areas on one hall level
Forum 2,200.-- euro
Festhalle 2,650.-- euro
hall 1.1, 1.2 2,050.-- euro each
hall 3.0, 3.1 3,400.-- euro each
hall 4.0 3,400.-- euro
hall 4.1, 4.2 3,670.– euro each
hall 6.0 780.-- euro
Hall 6.1, 6.2, 6.3 1,100.– euro each
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Format
w 180 cm x h 120 cm
Floor Graphics
Rental
incl. production, assembly,
disassembly: 920.-- euro
Floor graphics – the perfect way to guide visitors to your stand. Whether
placed by the escalators or directly at the hall entrance, visitors will take
notice of your advertising message even as they pass by.
Example Via Mobile Arkade at
hall 1.1 direction to hall 3 / Forum
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Promotion
A charming smile speaks more than thousand words. Which is why
our promotional offers are both popular and extremely effective. Give
visitors something to take away with them – at the most attractive
locations on the fairground.
Our recommendation for your
success: Be creative!
We will be pleased to advise you
and aim at realizing your ideas.
Please contact us!
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Promotion
Approval of 2 promoters each at defined
positions / walkways.
Price per hour (team of two): 300.-- euro
Example of a promotion at the entrance City
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ePosters – Multimedia terminals along the central walkways and in the hall foyers
Bringing imagery to life
Moving images never fail to catch the eye – just one
of the reasons why our ePosters are THE MEDIUM
for the digital future. With ten 55" LCD multimedia
terminals located at high-traffic spots around the
exhibition grounds, you can secure your presence
throughout the venue and ensure that your
advertising is seen again and again.
The content and form are up to you. How about a
slide show? A flash animation? Or perhaps a video
film? You provide us with the files – we will put them
on display.
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ePosters – Multimedia terminals along the central walkways and in the hall foyers
Technical data:
Terminal with an integrated 55“
LCD flat screen (portrait format)
and a built-in PC
w 95,3 cm x h 203 cm x d 45,3 cm
Aspect ratio 9:16
Resolution: 1080 x 1920 pixel
A variety of file formats can be
converted on demand.
Exemple for positions along hall 1.1
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ePosters – Multimedia terminals along the central walkways and in the hall foyers
We guarantee that
Book once and your spot runs on average
10 to 15 times an hour at all ten hot spots!
Conditions:
Booking 20 seconds of advertising time: 1,650.-- euro*
Booking 30 seconds of advertising time: 1,950.-- euro*
*While the production of your advertising spot is not included in the
price, we will be happy to take care of this for you. Simply ask for your
customised offer.
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Smart mirrors beside the cloakrooms in the Entrance Torhausand Entrance City
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People have an intrinsic need to look at themselves in the mirror. That is
why we use the high enthusiasm factor of Smart-Mirror to attract people in
an effective and exciting way to reach.
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Smart mirrors beside the cloakrooms in the Entrance Torhaus and Entrance City
Format Entrance City
Image size each w 120 cm x h 180 cm / in total three positions
Format Torhaus
Image size w 100 cm x h 155 cm / one position
Price for one Mirror
2,100.-- euro
Package price for all three Mirrors
6,000.-- euro
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LED TRAILER – Large screen on the Agora
Format
Image area: w 6.000 x h 3.375 mm
Conditions
Your commercial will run in rotation for the
entire duration of the event.
*The production of your advertising spot is not included in the price, but we
will gladly produce it for you. Please ask for an individual offer.
Video is vibrant! The digital future belongs to our LED TRAILERS. At flexible outdoor locations on the exhibition ground, the large screens ensure that your advertising is guaranteed to catch the eye.
Rental
Per 30 seconds commercial (every 5 minutes):
3,000.-- euro
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Oktavo – Advertising towers at entrance City and in front of the Congress Centre
Format
w 230 cm x h 800 cm, three-sided
Rental
incl. production on banner plan, assembly, disassembly:
8 m tower: 7,500.-- euro
Sometimes modesty is best left to others:
Place your advertising message so it towers
high at entrance City and Congress Center
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Oktavo – Advertising towers on the exhibition ground
Highly visible and high: The central positions are
between the halls and can also be seen from the Via
Mobile.
Rental
incl. production on banner plane, assembly, disassembly:
w 230 cm x h 800 cm, three-sided 7,500.-- euro
w 230 cm x h 1.000 cm, three-sided 9,050.-- euro
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Megaposter as a band over the entrance City
Format
w 970 cm x h 75 cm each panel
four panels possible
Rental
incl. production, assembly,
disassembly: 3,200.-- euro each panel
* Subject to final approval by the Fair Management
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Megaposter – For massive effect on the hall facadeshall 1 West
Format
w 1.300 cm x h 990 cm
Rental
incl. production, assembly,
disassembly: 12,500.-- euro
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Megaposter – For massive effect on the hall facadeshall 3 north
Format
w 1,800 cm x h 300 cm
Rental
incl. production, assembly,
disassembly: 11,800.-- euro
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Megaposter – For massive effect on the hall facadeshall 3 north
Format
w 3.970 cm x h 930 cm
Rental
incl. production, assembly,
disassembly: 33,520.-- euro
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Megaposter – For massive effect on the hall facadeshall 3 north
Format
w 2.400 cm x h 930 cm
Rental
incl. production, assembly,
disassembly: 23,000.-- euro
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Megaposter – For massive effect on the hall facadeshall 3 north
Format
app. w 800 cm x h 928 cm
Rental
incl. production, assembly,
disassembly: each 11,500.-- euro
Three positions possible
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Megaposter on the escalator in front of hall 3
Rental
incl. production, assembly,
disassembly: 13,000.-- euro
Approx. 75 m² advertising
space with brilliant visibility.
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Megaposter in the passage from hall 4 to hall 3
Rental
incl. production, assembly,
disassembly:
each 7,200.-- euro
Format
A: B 885,0 x H 373 cm
B: B 824,5 x H 373 cm
Only to the west - not bookable towards the Agora
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Megaposter – For massive effect on the hall facadeshall 4 (good visibility from Via Mobile)
Format
w 4.150 cm x h 800 cm
Rental
incl. production, assembly,
disassembly: 20,500.-- euro
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Megaposter – For massive effect on the hall facadeshall 4 (good visibility from Via Mobile)
Format
w 2.360 cm x h 800 cm
Rental
incl. production, assembly,
disassembly: 14,800.-- euro
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Megaposter – For massive effect on the hall facadeshall 4 (good visibility from Via Mobile)
Format
w 1,150 cm x h 710 cm(several positions next to each other possible)
Rental
incl. production, assembly,
disassembly: 9,500.-- euro
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Megaposter – For massive effect on the hall facadeshall 4 east
Format
w 1,200 cm x h 1,200 cm
Rental
incl. production, assembly,
disassembly: 10,750.-- euro
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Megaposter – For massive effect on the hall facadeshall 4 East
Format
w 900 cm x h 600 cm
Rental
incl. production, assembly,
disassembly: 11,500.-- euro
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Megaposter – For massive effect on the hall facadeshall 4 West
Format
w 1.200 cm x h 1.500 cm
Rental
incl. production, assembly,
disassembly: 14,500.-- euro
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Omen – Flags on the fairground
Rental
incl. raising and lowering: 480.– euro*
*Costs for flag production upon request
Technical information
• Flagpoles with arms
• Good visibility of your motif also at calm
weather
• Format possible up to w 150 cm x h 400 cm
Show your true colors by hoisting your
flags on the fairgrounds.
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Your contact partners
Messe Frankfurt Medien und Service GmbH
Sabine Abersfelder
Sales Manager Advertising Services
phone +49 (0)69/7575-6176
Consulting for megaposter, promotions,
special advertising forms
Vera Scholz
Project Manager Advertising Services
phone +49 (0)69/7575-6923
Consulting for all other advertising media
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We look forward to cooperate with you!
The indicated prices are, if not earmarked differently, net prices plus the
respective applicable statutory VAT. All media and positions listed above are
subject to availability and to the final approval of the fair management.