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Faith & Religion Report 2013
06.24.13
What Millennials Really Think About Faith & Religion
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Faith & Religion Report 2013
Who was Involved? Composed based on data
from 3.8.2013 to 3.22.2013
500 Participants 9,000 Panelists
53% Female 47% Male
Survey fielded online
Ages 18-34 18-22 17% 23-26 25% 27-30 31% 31-34 27%
What Millennials Really Think About Faith & Religion
Buzz Marketing Group’s Faith & Religion Report 2013 is based on qualitative and quantitative research involving 500 buzzSpotters® throughout the United States during the month of March of 2013. This report is available for download at www.buzzmg.com/reports.
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Location
NY 14%
CA 11%
IL 12%
TX 8% PA
7% DC 6%
FL 7%
GA 6%
MA 7%
MI 5%
Rest of USA 17%
Faith & Religion Report 2013
What Millennials Really Think About Faith & Religion
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Ethnicity
Faith & Religion Report 2013
What Millennials Really Think About Faith & Religion
White 25%
Black 25%
Asian American
15%
Hispanic 25%
American Indian 3%
Mixed 7%
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Marital Status
Single 36%
DaPng 6%
In a relaPonship
26%
Married 30%
Divorced 2%
Faith & Religion Report 2013
What Millennials Really Think About Faith & Religion
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Education
High school diploma 27%
Associates Degree 14%
Bachelors Degree 46%
Masters Degree 11%
Doctorate 2%
Faith & Religion Report 2013
What Millennials Really Think About Faith & Religion
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Employment
Faith & Religion Report 2013
What Millennials Really Think About Faith & Religion
Unemployed 5%
Working part-‐Pme
15%
Working full-‐Pme 52%
Self-‐employed
6%
student 12%
full-‐Pme home maker
11%
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Household Income
Less than $8,000
$8,000 -‐ $33,000
$33,000-‐ $82,000
$82,000 -‐ $170,000
$170,000 -‐ $370,000
More than $370,000
I don't want to specify
2%
23%
46%
22%
1% 0% 5%
Faith & Religion Report 2013
What Millennials Really Think About Faith & Religion
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What are Millennials’
religious beliefs?
Faith & Religion Report 2013
What Millennials Really Think About Faith & Religion
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What was the religion of the household in
which you were raised?
Faith & Religion Report 2013
What Millennials Really Think About Faith & Religion
ChrisPan Muslim Hindu Buddhist Atheist Jewish Non-‐religious AgnosPc
77%
3% 1% 2% 1% 4%
10%
2%
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What religion, if any, do you practice today?
Faith & Religion Report 2013
What Millennials Really Think About Faith & Religion
ChrisPan Muslim Hindu Buddhist Atheist Jewish Non-‐religious AgnosPc
52%
4% 1% 0%
6% 3%
23%
11%
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How often do you practice their faith or
religion?
Faith & Religion Report 2013
What Millennials Really Think About Faith & Religion
Daily 33%
Weekly 15%
Monthly 6%
When I need it 24%
On major holidays 22%
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Are you comfortable discussing your religious
beliefs?
Faith & Religion Report 2013
What Millennials Really Think About Faith & Religion
Yes 76%
No 2%
It depends 22%
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Have you ever given your time or money to support a religious organization?
Faith & Religion Report 2013
What Millennials Really Think About Faith & Religion
Yes 73%
No 27%
Yes 69%
No 31%
Time Money
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How would you describe yourself in regards to religion?
Faith & Religion Report 2013
What Millennials Really Think About Faith & Religion
Religious Spiritual Both None of the above
9%
45%
27%
19%
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How often do Millennials participate in religious activities
with friends and family?
Faith & Religion Report 2013
What Millennials Really Think About Faith & Religion
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With Family
Faith & Religion Report 2013
What Millennials Really Think About Faith & Religion
Always Usually SomePmes Rarely Never
18%
23%
28%
12%
19%
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With Friends
Faith & Religion Report 2013
What Millennials Really Think About Faith & Religion
Always Usually SomePmes Rarely Never
6%
12%
28%
22%
32%
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With a Significant Other
Faith & Religion Report 2013
What Millennials Really Think About Faith & Religion
Always Usually SomePmes Rarely Never
11%
15%
20% 21%
33%
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Are you more or less religious than in the past?
Faith & Religion Report 2013
What Millennials Really Think About Faith & Religion
More 25%
Less 40%
No change 35%
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How often does your faith or religious belief factor into the day-to-day decisions that you
make?
Faith & Religion Report 2013
What Millennials Really Think About Faith & Religion
Always O_en SomePmes Rarely Never
17%
28% 28%
14% 13%
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Key Findings Religion plays a key role in the lives of our Millennials. 81% of our Millennials identify themselves as religious, spiritual or both. 73% said that they at least sometimes consider their faith or religion when making their day-to-day decisions compared to the 14% who rarely do and 13% who never do.
Our Millennials are actively practicing what they believe and contributing to religious organizations. Regardless of their beliefs, 73% of our Millennials have given their time and 69% have given their money to support a religious organization. When asked how often they practice, 33% said daily and another 15% responded at least once a week.
As our Millennials get older they tend to become less religious. 40% of our Millennials said that they practice less than in the past compared to the 25% who practice more, however religion seems to be a family activity for our Millennials who do practice. 41% of our Millennials always or usually practice their religion with their family, compared to 26% who practice with their significant other and 18% with their friends.
Faith & Religion Report 2013
What Millennials Really Think About Faith & Religion
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