Download - Fall Webinar - Second Street
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#secondstreetlab
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#secondstreetlab
Matt Chaney@mattchaney
Liz Crider@emcrider
Welcome!
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#secondstreetlab
Questions & Recording
Note: We are recording this webinar and you will receive an email with links to the recording and slide deck.
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#secondstreetlab
OVER 3,000 MEDIA COMPANIES
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#secondstreetlab
Second Street Platform
PROMOTIONS SUITE DATA SUITE
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#secondstreetlabsecondstreetlab.com
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#secondstreetlabFollow @secondstreet on Twitter!
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#secondstreetlab
Want To Win A Prize?
#secondstreetlab
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#secondstreetlab
ADVERTISERSTO TARGET
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#secondstreetlab
Advertiser Categories for Fall
• Auto Dealers• Auto
Aftermarket• Furniture• Bridal• Flooring
• Restaurants• Healthcare/
Breast Cancer • Events &
Seasonal • Heating and
Air
• Home Appliance Stores
• Specialty Markets
• Grocery
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#secondstreetlab
Seller’s Guide
secondstreetlab.com/sellers-guide
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#secondstreetlab
MONTHLYOPPORTUNITIES
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#secondstreetlab
September
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#secondstreetlab
Pro Football Pick’emKSDK | St. Louis, MO
$25,000Revenue for
the Site
Full Station Promotion
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#secondstreetlab
College Pick’em Idea
$68KRevenue
$40KRevenue
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#secondstreetlab
Football Match Up Bundle
Season Long
Opportunity
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#secondstreetlab
Football Sweepstakes Ideas
1,000Entries
1,200New
Emails
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#secondstreetlab
Football Submission Ideas
350K+Votes
Part of Integrate
d Campaign
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#secondstreetlab
Football Webinar Series
secondstreetlab.com/football-webinar
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#secondstreetlab
October
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#secondstreetlab
Spookiest Kid ContestRoanoke Times | Roanoke, VA
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#secondstreetlab
Spookiest Kid ContestRoanoke Times | Roanoke, VA
$3,000Revenue for
the Site
2,064Opt-Ins
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#secondstreetlab
Fall Color Photo ContestKRDO | Colorado Springs, CO
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#secondstreetlab
Fall Color Photo ContestKRDO | Colorado Springs, CO
$2,000Revenue for
the Site
27K Votes
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#secondstreetlab
October Quiz Ideas
Quiz Taken821xTimes
673 Opt-ins
for Sponsor
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#secondstreetlab
October Bonus Ideas
3,537Entries
4,461Opt-ins
for Sponsor
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#secondstreetlab
Advertiser Category:Healthcare
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#secondstreetlab
Goals:Awareness & Votes
Advertiser Quiz BundleWPSD | Paducah, KY
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#secondstreetlab
Goals:Awareness & Votes
Results:2nd place
hospital in competitio
n
Advertiser Quiz BundleWPSD | Paducah, KY
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#secondstreetlab
November
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#secondstreetlab
Food for Friends GiveawayWPSD | Paducah, KY
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#secondstreetlab
Food for Friends GiveawayWPSD | Paducah, KY
$10,000Revenue for
the Site
4,598 Opt-Ins
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#secondstreetlab
Bonus November Ideas
1,563Opt-ins
for Sponsor
5,647Entries
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#secondstreetlab
Advertiser Category:Grocery
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#secondstreetlab
Quiz Bundle Taken11,887
Times
$25KTotal Package
Value
Holiday Quiz BundleAtlanta Journal Constitution | Atlanta, GA
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#secondstreetlab
Political
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#secondstreetlab
Engage Audience
• Candidate Trivia• Issue Trivia• Turnkeys
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#secondstreetlab
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#secondstreetlab
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#secondstreetlab
Keep Local Dollars
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#secondstreetlab
THE PLAN
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#secondstreetlab
$30K in 3 Months
*Based on Mid Size Market
Promotion September October NovemberMonthly Quiz Bundle $4,000 $4,000 $4,000
Advertiser Quiz (1xmo) $2,000 $2,000
Ticket Giveaway $3,000
Fall Photo Contest $5,000
Advertiser Sweepstakes (1xmo) $2,500 $2,500 $2,500
Monthly Total $11,500 $8,500 $13,500Add a Football Pick’em +$10,000 +$10,000 +$10,000
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#secondstreetlab
$60K in 3 Months
*Based on Mid Size Market
Promotion September October NovemberMonthly Quiz Bundle (2 in Sept) $8,000 $4,000 $4,000
Advertiser Quiz (2xmo) $4,000 $4,000 $4,000
Ticket Giveaway $3,000 $3,000 $3,000
Fall Photo Contest $5,000
Thanksgiveaway $3,000
Advertiser Sweepstakes (1xmo) $2,500 $2,500
Prep Sports Ballot $10,000
Monthly Total $17,500 $13,500 $29,000Add a Football Pick’em +$10,000 +$10,000 +$10,000
*Based on Mid Size Market
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#secondstreetlab
$90K in 3 Months
*Based on Mid Size Market
Promotion September October NovemberMonthly Quiz Bundle (2x per month) $8,000 $8,000 $8,000
Advertiser Quiz (2xmo) $4,000 $4,000 $4,000
Ticket Giveaway (2x month) $6,000 $6,000
Fall Photo Contest (2 sponsors) $10,000
Thanksgiveaway $3,000
Advertiser Sweepstakes (3xmo) $7,500 $7,500 $2,500
Prep Sports Ballot $10,000
Cutest Fan Photo Contest (2 sponsors) $10,000
Monthly Total $25,500 $35,500 $37,500Add a Football Pick’em +$10,000 +$10,000 +$10,000
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#secondstreetlab
RESOURCES
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#secondstreetlab
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#secondstreetlab
Get certified by July 22 to win
Second Street University
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#secondstreetlab
Second Street Summit
secondstreetlab.com/summitsecondstreetlab.com/summit
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#secondstreetlab
Seller’s Guide
secondstreetlab.com/sellers-guide
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#secondstreetlabsecondstreetlab.com/calendar
Planning Tools
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#secondstreetlab
Quiz Turnkey Library
secondstreet.com/turnkeys
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#secondstreetlab
TAKEAWAYS
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#secondstreetlab
Start PlanningNow
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#secondstreetlab
Target the Right
Advertisers
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Bundle Promotions
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#secondstreetlab
Matt Chaney@mattchaney
Liz Crider@emcrider
Thank you!