Fan Survey
2017/18
Summary of fan demographics
• 2439 fans took part
• 2023 Male and 416 Female
• 1735 17/18 Season Ticket Holders
• 422 17/18 Members
• 282 non members
Summary of fan age ranges
Age Ranges Members Season ticket holders
Under 16 4 12
17 – 30 78 309
31 – 50 140 474
51 – 65 136 551
65 + 64 376
No date of birth registered - 13
282 non members did not specify their age
If the Club was allowed to do it, would you support the
introduction of a safe standing area at Carrow Road?
YES NO NOT
SURE
I believe the creation of a safe standing area would
improve the atmosphere at Carrow Road.
YES NO NOT
SURE
If a safe standing section is created I would like to stand
there to watch games.
YES NO NOT
SURE
I would support the creation of a ‘singing area’ at Carrow
Road, with flexible ticketing arrangements making it easier
for fans who want to sing to congregate together.
YES NO NOT
SURE
I would be interested in moving into a designated
singing area if one was created.
YES NO NOT
SURE
I believe the Club should do more to encourage a better
atmosphere through its pre-match build-up and half-time
activities on a matchday.
YES NO NOT
SURE
The big screen between the Barclay and the South Stand
has been a positive addition to the experience.
YES NO NOT
SURE
Are you aware of the Club’s matchday Family Fanzone
held at Carrow Park?
YES NO NOT
SURE
With reference to the Club’s matchday Family Fanzone,
select which (ONE) statement most applies to you?
Always visit
Aware but choose not to
Sometimes visit
Not Aware
With reference to the Club’s matchday programme
‘OTBC’, select which (ONE) statement most applies to
you?
Always buy
Aware but choose not to buy
Sometimes buy
Not Aware
Receive free as part of a package
Do you feel safe inside Carrow Road
on matchdays?
YES NO
How would you rate the quality of stewarding
at Carrow Road on matchdays from 1 to 5?
In general how would you rate the quality of facilities
at Carrow Road on matchdays from 1 to 5?
How would you rate the cleanliness of Carrow Road
on matchdays from 1 to 5?
Which of these sources of information about Norwich City
do you use on a matchday? (PLEASE SELECT YOUR TOP THREE)
Through which of the following channels would you like
to hear from us about the latest Norwich City news and
updates? (PLEASE SELECT YOUR TOP THREE)
Through which of the following channels would you like
to hear from us about the latest Norwich City ticketing
information? (PLEASE SELECT YOUR TOP THREE)
Through which of the following channels would you like
to hear from us about the latest Norwich City
merchandise? (PLEASE SELECT YOUR TOP THREE)
Do you ever purchase the first team
replica home kit?
YES NO
Do you purchase food/drink on
matchdays at Carrow Road?
YES NO
• Over 230 of the 1354 who commented were satisfied with what
we currently have on offer and a large number made no
comment. Chips or Fish and Chip van was a popular request.
• Sandwich bar was also a request
• More healthy options – such as jacket potatoes, salad bar
• Bigger selection of beers including craft beer
• Tea/Coffee and Confectionery stall
• A few requests for Yellows to be re-opened
What type of food outlets would you like
to see sited at Carrow Road?
What do you spend on average at a kiosk at
Carrow Road on a matchday? (PLEASE SELECT ONE)
£0 - £1 £1 - £3
£3 - £5
Don’t purchase
£5 - £10