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Fangirls online: Gazing at hot korean men in tight pants
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Kristine Ask
Assistant Professor at NTNU@kristineask
Phd project about World of Warcraft:- Knowledge- Everyday life- Community
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«AND NOW IM PREGNANT!»
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Talking to others about kpop
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But Im not alone
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Plan
Fandom and gender Case: Football vs
Beliebers Fangirls
Fanfiction and slashing
Case: Kpop – The future of fandom?
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Part 1: Fandom and gender
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Fan: Supporter, afficionado
Difference between «liking» and «being a fan» identity
How we treat fans and fan communites vary depending on who the fans are, and what they are fans of gender
Are there any fans here?
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Beliebers: Fanatic
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Kjernen: Dedicated
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Weird clothing (community and identity)
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Weird clothing (community and identity)
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Strong emotions
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Strong emotions
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Desired customer group
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Desired customer group
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Community practices and policing
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Community practices and policing
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Summary: Being a fan is -
A way of engaging with culture A way of accessing and participating in a
community A way to more intense cultural
experiences A way of bringing agency to the
user/reader
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Jenkins: Participatory Culture
Context: Active user and Web 2.0
Relatively low barriers to artistic expression and civic engagement
Strong support for creating and sharing one’s creations with others
Some type of informal mentorship Members believe that their contributions
matterMembers feel some degree of social
connection with one another
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Part 2: Fangirls – a primer
Fanfiction and slashing
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Fancultre + tumblr = True
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Fangirling:• Positions the women as the
subject, and the men as objects
• Stereotype: “hypersexual, mindless obsessive whose desire is inappropriate and excessive” (Healey, 2009:154)
• Subversion of text with emphasis on womens issues, desires and body
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Example of «The female gaze»
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Fanfiction
Fiction written by and for fansUses existing universe and/or
characters Increasingly also about celebrities (RPF)
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Fanfics II
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Fanfics III
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Fancrafts
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Fanart
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Fan activism
A deliberate attempt to tell other stories
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Slashing I: What
Based on homosexual subtext
Tropes: Buddyslash – Ron/Harry Frenemies - Harry/Malfoy Powerslash – Harry/Snape
Example: Harry Potter and the Brokeback Goblet http://www.youtube.com/watch?v=e9D0veHTxh0
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Slashing II: Why
1. Guy on guy is hawt2. Opposes heteronormativity3. «No real people were harmed during the making of this»4. More exiting narratives5. Wider representation of love, relationships, sexuality, gender
and race
Can Fandom Change Society?http://www.youtube.com/watch?v=B9Zum7azNIQ
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Summary: Fangirls
Internet as main arena Participatory culture
User/Producer Highly productive
Against heteronormativity
Female desire, body and agency is dominant
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Part 3: KpopThe future of fandom?
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What is kpop?
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Kpop: The future of fandom?
State supported Capitalist venture Designed around the fan experience
Official fanclubs (That actually do something)
Fansigns Comebacks Variety shows, k dramas, MCing,
radiohosting etc. «Year around experience»
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Example: EXO
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Example: Fanservice
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Conclusion:
Fangirl communities are examples of «safe spaces» for women online Highly productive Subversive in nature Exitement and lust
Reproduces objectification and sexualization
Agency in leisure time agency in other areas?