Download - FAST FOOD
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FAST FOOD
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Common denominators
immediate customer service
packaging "to go“
inexpensive pricing
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Origins vague
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Food immigration:comforting connection with their ethnic past
tamales knockwurst
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“Fare of the masses”
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Simple foods to working-class customers on a "short-order" basis
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“Hamburg steak"
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White Castle
Kansas, 1921 Chicago, 1952
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Hamburger-eating culture
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Serious setback during World War II
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Build one restaurant in every American town
franchise investors
enforced strict product uniformity throughout their chains
aggressively advertise
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Criticism
poor sanitary conditions
unhealthy food products
related environmental problems
unfair working conditions
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Increased litter
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Employ inexpensive teenage workers
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Hundreds of millions of hungry customers eat fast food daily
ignore health risks
inexpensive, quick, convenient, predictable, tastes good
cultural norm
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Metaphor for mainstream American life
ready availability
superficiality
mass-produced standardization
lack of authenticity
poor quality
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Tool of cultural imperialism
India Japan