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MUSICAL VARIETY Estudio 2
WEEKDAY PRIME: 7:00 PM
HOSTS:
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"Estudio 2" is a fast-paced hour of music, comedy and entertainment. Each action-packed show features live performances by hit artists, today's most popular comic performers and a search for the hottest new musical talent. Hosted by novela heart throb, Sergio Catalan, top Mexican actresses Vanessa Arias, Lilli Brillanti and Gaby Ramirez, Estudio 2 is an hour of outstanding family entertainment
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CELEBRITY COMPETITION A Que No Puedes
WEEKDAY PRIME: 8:00 PM
HOSTS: . " . .
Carlos Eduardo Rico .... Jorge "El Burro" Van Rankin ••• • •
1"· Edson "El Norte no" ~unig<!l, · • • •
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"A Que No Puedes" is an exciting new program where celebrities win big money for their favorite charities. Featuring the comedic talents of Carlos Eduardo Rico and the quick wit of Jorge ("El Burro") Van Rankin and Edson ("El Norteno") Zuniga, "A Que No Puedes" is one of LBl's most successful internally created and produced television shows.
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COMEDY & GAME SHOW Lagrimita y Costel
DAYTIME: 3:00 PM
CAST: • Lagrimita & Castel
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Nora Velazquez, "La Chabelita"
Martha Ofelia Galindo "La Maestro Canuta"
Barbara Torres "La Bruja Carmela"
Luis Queli "Proculo Adame"
"Lagrimita y Costel" are a pair of legendary comedy performers that are now exclusively appearing on Estrella TV each weekday in early fringe. Having recently received a national award in Mexico that recognizes their amazing talent, this famous father & son duo also star in their own comedic television show on Televisa.
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41'" COMEDY ... Los Chuperamigos
WEEKDAY PRIME: 9:30 PM
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Luis De Alba
Alejandro Suarez
Carlos Benavides, "Huicho Dominguez"
Maribel Fernandez
Martha Ofelia Galindo
Pepe Suarez
Estrella TV's newest hit, "Los Chuperamigos", is an ensemble of Latin America's most famous comedic actors and writers delivering a completely original half-hour sitcom.
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NEWS MAGAZINE
Alarma TV
WEEKDAY PRIME: 1 OPM
HOSTS:
LIANNA GRETHEL
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"Alarma TV" is hosted by novela actress Lianna Grethel and Televisa Soap Opera star Jorge Antolin. Alarma TV delivers compelling stories, investigative reports, original features, and other can't-miss news magazine segments.
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NEWS
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Estrella TV Provides An Alternative · • or·
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PRIMETIME RATINGS ADULTS 18-49
-· DALLAS
Persons 18-49 Rating Monday - Friday 5:00 pm - 10:00 pm
3.1
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Persons 18-49 Rating Monday • Friday 6:00 pm • 11 :00 pm
7.5
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Persons 18-49 Rating Monday · Friday 5:00 pm · 10:00 pm
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PRIMETIME RATINGS ADULTS 25-54
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Persons 25-54 Rating Monday - Friday 5:00 pm - 10:00 pm
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Persons 25-54 Rating Monday - Friday 6:00 pm - 11 :00 pm
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Persons 25-54 Rating Monday - Friday 5:00 pm - 10:00 pm
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Source: Nielsen Media Research, Los Angeles NHSI November 08, Dallas NSI March 09, Houston NSI March 09; TP average ratings, excluding soccer & specials estrellaTV
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NETWORK AUDIENCE
Projection Rationale
. Actual impressions in existing Estrella TV Markets are summed.
. Existing market Estrella TV rating is calculated by dividing this sum by the universe estimates for existing markets.
. Existing market Estrella TV rating is multiplied by the Estrella TV Network (existing stations plus affiliates) to obtain a network projection.
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FALL NETWORK AUDIENCE EARLY FRINGE 18-49 P J
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Univision
Telemundo 334,000
ESTRELLA TV 271,000
Telefutura 218,000
Azteca 73,000
Source: Estrella- Projections derived from current markets (NSl/NHSl-H) Univision, Telemundo, Telefutura, Azteca-NTl-Nielsen MS 3p-7p, tJ.~o~
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FALL NETWORK AUDIENCE EARLY FRINGE 25-54 P J
I Early Fringe Projections I
Univision
Telemundo 320,000
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ESTRELLA TV 274,000
Telefutura 204,000
Azteca 67,000
Source: Estrella- Projections derived from current markets (NSl/NHSl-H) Univision, Telemundo, Telefutura, Azteca-NTl-Nielsen MS 3p-7p, N,ov
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716,000
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FALL NETWORK AUDIENCE PRIMETIME 18-49 P J
I Prlmetlme Projections --J
Univision 1,890,000
Telemundo 600,000
ESTRELLA TV 505,000
Telefutura 370,000
Azteca 110,000
Source: Estrella- Projections derived from current markets (NSl/NHSl-H) Univision, Telemundo, Telefutura, Azteca-NTl-Nielsen Prime avera~--
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FALL NETWORK AUDIENCE PRIMETIME 25-54 P J
I Prlmeffme Projections I
Univision
Telemundo 540,000
---------ESTRELLA TV 460,000
Telefutura 350,000
Azteca 110,000
Source: Estrella- Projections derived from current markets (NSl/NHSl-H) Univision, Telemundo, Telefutura, Azteca-NTl-Nielsen Prime avera!
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1,780,000
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