Download - Final segmentation grp6
VOLINI PAIN RELIEVER
NO. 1 DOCTORS PRESCRIBED PAIN KILLER.
SPRAYS, BALMS AND TABLETS. • Volini Gel
– 15g pack - Rs.35/-– 28g pack - Rs.62/-
• Volini spray– 35g bottle - Rs.65/-– 55g bottle - Rs.100/-
• Strip of 10tabs - Rs.14.53/-
PROFILE OF USER
Demographics: -
Age: - 10 to Old age
Sex – Male and Female
Location – Two tier and above cities.
SEC – Middle Class and above.
Geographical.
• All Major cities.
Psychographics: -
• People who want instant relief from any type of physical and muscular pains.
Benefits: -
• Pain relief.
TOTAL MARKETANYONE SUFFERING FROM
• INTERNAL PAINS & STRAINS
• BACK, KNEE AND NECK PAINS
• SPORTS RELATED INJURIES
GROUPS AND NEEDSGROUPS
• OLD AGE SEGMENTS
• SPORTS PERSONS
• TRANSPORT
• DESK JOBS
• HOSPITALS
• HOMES WITH HOUSEWIFES CHILDREN AND PREGNANT LADIES.
NEEDSJOINT PAINS & AGEING
SPORTS RELATED INJURIES
WORK/STRESS RELATED
WORK/STRESS RELATED
FOR MEDICATION OF PATIENTS
RELIEF FROM RECURRING BACKPAINS, JOINT PAINS AND MORE.
• SEGMENTS: SPORTSPERSONS, OLD AGE, HOUSEWIVES, WORKING PROFFESIONALS.
• QUANTITY: ONCE IN 3 MONTHS. OR UNTIL LASTS.
• OCCASION: FOR SPORTS EVENTS, OFFICES, HOUSEWIFES AFTER CHORES, OLD PEOPLE AT NIGHT
• BRANDS: MOOV, RELISPRAY, ZANDU BALM, IODEX,
TIGER BALM, HIMANI MENTHO PLUS BALM.• FAV BRANDS: MOOV, ZANDU BALM, VOLINI.
• MEDIA PREFERENCES: TVC’S, BUSES, TRAINS, LARGE SPORTS EVENTS, ON GROUND PROMOTIONS.
• MEDIA FREQUENCY: MORE IN SUMMERS FOR KIDS, MORE IN WINTERS FOR OLD AGED GROUPS, DURING LARGE SPORTING EVENTS, SCHOOL EVENTS ETC.
• WHO BUYS : HOUSEWIFES, SPORTSPERSONS, COACHES.
• WHEN : MONTHLY SHOPPING AND IN REGULAR INTERVALS.
• DIST. CHANNELS: SUPERMARKETS, GENERAL STORES, CHEMISTS, ETC.
• BRAND LEVEL: ESTABLISHED
Courier Service
Profiling the Target Segment
Profile Of User
Demographic characteristics:
• Sex: Male & Female
• Age: Mature enough to write the consignee’s address on the consignment and also to handle money
• Location: Cities/towns/villages where there is service(branch)
• SEC: Middle-class and above
Geographic characteristics:
• Regional: All major cities and towns, but many of the rural/village areas are yet to avail these services
• Psychological Characteristics: Those who want the consignment to be delivered in the specified time/majorly when Time-bound deliveries are needed
• Benefits sought: Assured Safer and Faster delivery of their consignment
TOTAL MARKET
• Total Market: Any individual or an organization which needs to send a consignment to any other, probably at a farther destination
SEGMENT CHOSEN
• Business to Business
Need & Group
• Personal, Business to Customer, Business to Business, etc.
Quantity:
• 75 consignments per branch/per day
Occasions:
• Sending out memos, exchange of documents and reports
• Brands: DHL,Blue Dart,Professional,DTDC,Deccan360,Firstflight,KINGFISHER-xpress
• Favorite Brands: DTDC,Professional• Media Preferences: tvc’s , largely word of mouth• Media frequency: less• Who buys?: Professionals in organizations(since
B2B is chosen)• Distribution channels: Through official outlets,
pick-up services.• Brand Level: Established
Demographic Characteristics
Sex : Male & FemaleAge : 5 yrs & AboveLocation : Any place with a theatreSEC : Lower Middle Class & Above
Geographic Characteristics
Villages, Towns, Cities
Psychological Characteristics
Entertainment, Stress Buster
Total Market Anybody who can see and hear.
Genre:• Romantic• Comedy• Art• Action• Sci-Fi• Horror• Animation• Family Drama, etc.
Needs & Groups
• Entertainment• Stress Relief• Fan Following• Cinema Fanatics• Learners• Film Students
Segment
Family Drama
Kabhi Khushi Kabhie Gham…
Quantity
• Once A Month
Occasions
• Weekends
• Holidays
• New Releases
Competitors
Favourite Brands
Yashraj Films & Dharma Productions
•All other forms of entertainment like television, radio etc.
•Any other movies releasing on the same date.
Media References
TrailersOnlineBillboards & PostersRadio – SongsTVC
Media Frequency
High Frequency: 1 week before & after release.
Who Buys??
Head of the Family
THANKING YOUGROUP NO 6
Samiksha Saxena Jeremy PimentaMehak JainSreekar ChZoha MahdiSahul WonamaliPooja Mukundan