1 © 2014, CJ, Inc. All rights reserved.
Achieving Affiliate Marketing Success
Jessica [email protected]
® 2014, CJ, Inc. All rights reserved.2
Incremental:New to FileWHAT’S SO GREAT ABOUT AFFILIATE?
Content Comes First
Huge Number of Partnership Opportunities
Promote What You Love, Ignore What You Don’t
Relationships That Pay Off
Rewarded for Performance
Ability to Negotiate Rates
Useful in Blog, Email, and Social Media
® 2014, CJ, Inc. All rights reserved.3
IT TAKES WORK
Lots of Relationships Means Lots to Organize
Optimizing Revenue Requires Regular Monitoring
Some Advertisers May Want to See Performance Before Partnering
Finance Advertisers Can Have a Lot of Restrictions
® 2014, CJ, Inc. All rights reserved.4
5 TIPS
1. Reviews
2. Organic Mentions in Quality Content
3. Recommended Product Page
4. Go Outside Your Niche
5. Custom Partnerships
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WHAT MAKES REVIEWS WORK
Really really really good content• Personal experience and expertise
• Honesty
• Side-by-side comparisons
• Pics or Screenshots
• Instructions to get started
• Full info on costs and value
Provide all the research a consumer needs
500+ words and good keyword usage for SEO
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EXAMPLE:
2100+ Words, 47 comments
Multiple “Apply Now” Buttons
Editor’s Rating
Ranks #2 and #3 for “Citi Double Cash Card” right behind Citi, ahead of Time.com and Creditkarma.com
Links at the bottom for related content
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® 2014, CJ, Inc. All rights reserved.11
WHAT MAKES CONTENT WORK
Advice and Expertise = strong engagement and social sharing
Links to relevant products with personal recommendations
Aggregating information readers can’t find elsewhere
Personal touch builds trust
® 2014, CJ, Inc. All rights reserved.14
EXAMPLE:
Friendly tone
Personal stories
Experience demonstrates expertise
Specific steps and recommendations
Lots of comments, including notes from other contributors and the author
Listed in Most Popular section of site
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WHAT MAKES RECOMMENDED PAGES WORK
Community of Loyal Readers
Single Author with Personal Stories
Multiple Authors with High Expertise
Carefully Curated and Heavily Vetted
Trust
® 2014, CJ, Inc. All rights reserved.19
EXAMPLE:
Easily accessible
Links to reviews and related content
Stays on brand
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WHAT MAKES OTHER NICHES WORK
Content that appeals to a broader audience
New partners looking to diversify their relationships
Tie-ins to finance products
What people want to read
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EXAMPLE:
Saving money is always the theme
Well-researched and thorough
Links back to other monetized posts
Compares several brands
Builds search and social opportunities
Can overlap with reviews or organic content strategies
® 2014, CJ, Inc. All rights reserved.25
EXAMPLE:
“Growth has been an exciting challenge. In the last year I've added two team members to help with all aspects of our business and also to give me more time to focus to business development and discovering new affiliate opportunities.”
--David Weliver, moneyunder30.com
® 2014, CJ, Inc. All rights reserved.28
EXAMPLE:
Pitch an advertiser you have a good relationship with
Focus on optimal alignment between readers and advertiser
Can range from personalized promo code to a co-branded landing page
Advertiser you’re excited about that you can get your readers excited about
Strong promotion to maximize conversion